Introduction to Passbook -
Membership & loyalty tool
Introduction Passbook
Passbook on iOS & Android
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How does it work?
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Passbook includes:
•Store card
•Membership card
•Coupon
•eVoucher (pre-paid passes)
•eTickets (pre-paid tickets)
•Gift cards
•Boarding passes
Passbook - eWallet
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Get rid of cards & bills
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Great marketing tools
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Date Location
The passes can be activated/disabled to a given time period
Passes can be activated within a given geographical radius via AppleiOS geo-fencing
They will be displayed on the user’s lockedscreen at the appropriate time and place.
Tailored marketing messages
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Notifications
Passes can be configured to send a pushnotification depending on a predefineddate and place (proximity of an store or timeof an event...)
Any changes in the status of the pass(change of gate, card balance...) can also benotified via a push notification.
Passbook uses Apple’s notification system, allowingthe user to be warned of any modifications. WithiCloud, every user’s devices will receive the sameinformations
Possibilities
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Coupon eVoucher Store card Membership card
DescriptionUsed by retail for a
promotion
Used for upfront pre-paid promotions with
a value
Used for client’s account or store account or club (credit & point
display)
For a generic card as membership card
or identifier
Example
Fully branding on your Pass
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Company logo
Background image
Additional text fields f.e. Name
Member Number Points
Barcode | QR Code
Additional information
Additional information
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Personal user settings on updates
& notifications
HTTP link to update the Pass balance
Terms & conditions
Click to call
Complementary information
Distribute your Pass
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1. InAPP Web based EmailPreview
CommentAn APP allows the display and distribution of all kinds of passes via a native behavior. A simple click on a button allows the user to add the pass to his Passbook
Passes are files that can be attached to an e-mail. The files are recognized by the iPhone and displayed in a native view.
Passes can be distributed on the web via a link that will be recognized by safari. They will be added with the same native behavior,
Passbook Management
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•Remotely change data on:‣ Date of reservation or booking
‣ Date of validity
‣ Credit on store card
‣ Credit on loyalty card points
•Updates are made via your server and on iOS notified via APN
Redemption & Fraud-prevention
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•The connection to your server and remote management offers:‣ Remotely control Passes
‣ Offline scanning to invalidate Passes
‣ Remotely invalidating or deleting Passes ( like membership cards, coupons..)
Passbook: promotional & loyalty tool
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‣ An application to centralize all cards, coupons, vouchers, tickets... A life facilitator for the consumer as well as for your brand
‣ A powerful and relevant CRM tool: reward your clients in the right place at the right time
‣ Update your deals regularly thanks to Push Notification
A powerful CRM tool
Passbook provides brands a powerful geo-fencing loyalty tool. The app allows to follow user position, which was not possible until now. Passbook make more contextual offers and creates more relevance
‣Loyalty‣In-store traffic‣Geo-fencing‣Engagement‣Campaign integrations
Benefits
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๏ Remotely control Pass
๏ Send push notification
๏ Trigger GEO-fencing alerts when near venue
๏ Remotely upgrading Pass
๏ Ease of use for customer
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