MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
AGENDA
Introduction / Context
Organic App Marketing
App Store Optimization
ASO vs SEO
Making an ASO Plan
iOS vs Google Play
Other Organic Channels
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ABOUT ME
Ian SeffermanCo-Founder / CEO
Began working in App Ecosystem in 2009
Previously with Amazon.com
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO VS SEO: SEO
On-Page: Off-Page:Title TagH1, H2, H3Keyword DensityURL: Domain and Path
LinkbuildingAnchor textSocial
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO VS SEO: ASO
On-Metadata: Off-Metadata:App NameDescriptionKeywordsScreenshotsPublisher
Downloads / VelocityRating / ReviewsSocialLinkbuilding
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: TITLE
Bad
Haiku Deck
Good
Haiku Deck – Beautiful Slideshow Presentations
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: KEYWORDS
Bad
photo keynote powerpoint…
Good
photo,keynote,powerpoint,present,slides,…
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: DESCRIPTION
“Haiku Deck is the simple new way to create stunning presentations – whether you are pitching an idea, teaching a lesson, telling a story, or igniting a movement.”
The First Sentence
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: DESCRIPTION
“A smart app that makes beautiful slide shows in no time and makes your iPad a more productive tool” – Wall Street Journal
Authoritative Reviews
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: DESCRIPTION
“Instantly create the perfect look by choosing from a range of stylish themes.”
Features
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
ASO PLANNING: USING PAID
Paid Downloads
Download Velocity
Search Rankings
Top Charts
MOBILEDEVHQ | Ian Sefferman | [email protected] | @iseff
iOS VS GOOGLE PLAY
iOS Google PlayKeyword FieldNo Description
No Keyword FieldDescriptionPageRank of detail page
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