LEAN STARTUPMICHAEL KACPRZAKCEO & Co-founder @ Spotbeans Founder & Lean | Agile Coach @ [email protected]
startupweekend.pl Szczecin October 23-25 2015
IDEA
PRODUCT
JUSTHACK
IT !!
H O W D O Y O U KNOW YOU ARE B U I L D I N G T H E RIGHT THING ???
ARE YOU SOLVING
T H E R I G H T PROBLEM ???
ARE YOU SOLVING
A N Y PROBLEM ???
ARE YOU SOLVING A PROBLEM SOMEONE WOULD BE WILLING TO PAY FOR ???
98%
2%
BLINDLY SHIPPING
PRODUCTS IS RISKY
AND EXPENSIVE …
A STARTUP IS A HUMAN INSTITUTION DESIGNED TO DELIVER A NEW PRODUCT OR SERVICE UNDER CONDITIONS OF EXTREME UNCERTAINTY.
ERIC RIES
„
DESIGN THINKING
E A R LY V A L I D AT I O N
V A L I D AT I N G T H E P R O B L E M
VALUE PROPOSITION CANVAS
LEAN CANVAS
V A L I D AT I N G T H E M A R K E T
LEAN UX
I D E A = H Y P O T H E S I S
I D E A = H Y P O T H E S I S A S S U M P T I O N S
A S S U M P T I O N S
A S S U M P T I O N S
A S S U M P T I O N S
A S S U M P T I O N S
A S S U M P T I O N S
A S S U M P T I O N SA S S U M P T I O N S
A S S U M P T I O N S
A S S U M P T I O N S
A S S U M P T I O N S
A S S U M P T I O N S
A S S U M P T I O N S
A S S U M P T I O N S
A S S U M P T I O N S
IDEA
PRODUCT DATA
BUILD(DESIGN)
LEARN
MEASURE
Elements of UX
LEAN UX tools
Google Design Sprint
AGILE SOFTWARE DEVELOPMENT
C r o s s - f u n c t i o n a l &
C o - l o c a t e d
B u i l d t h e M V P
L e s s i s M o r e
O U T C O M E , N O T O U T P U T
I t e r a t e F a s t … f a i l f a s t …
l e a r n f a s t … s t a y l e a n .
IDEA
PRODUCT DATA
BUILD LEARN
MEASURE
V A L I D AT I N G T H E P R O D U C T
GROWTH HACKING
Growth Hacking IcebergGrowth Hacking Iceberg
Viral Growth
Landing Pages Optimization
SEOSEM
E-mail marketing
PR
Copywriting
Analytics
Advertising
A/B Test the hypothesis
IDEA
PRODUCT DATA
BUILD LEARN
MEASURE
LEAN STARTUP
D E S I G N THINKING LEAN UX
A G I L E S O F T W A R E DEVELOPMENT
G R O W T H H A C K I N G