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Airline and Airport
Management Module
Introduction to Industry
Main elements
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Airline and Airport
Management Module
By Hisham Salah
Manager Procurement Aircraft-
Product Support Emirates
26th30thJune 2014
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Module Marking criteria:
Assignment : An individual report carries 50% of
module overall marks.
Exam: Equally carries 50% module marks-Date
TBD. Approx 28thAug 2014
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Lecturer Background
1. Name: Hisham A. Salah-
2. Background
- Mechanical Engineering Degree- USA
- Masters Degree- MBA in Aviation Management- UK
3. Career to date- Royal Jordanian Airlines- 1988- 1998
- Emirates Airlines End of 1997 till date.
Involved in systems development and drafting proceduresand processes enhancement. Boeing/Airbus SteeringAirlines Management committee Member. Developedrecently Airline After Market Product support Agreements.Designed and implemented Airlines Contract ManagementSystem for Emirates.
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Airline and Airport Management Module
Objectives
Aims and Objectivesa. The course outlines the organisation of the airline industry
and the various factors that affect the management andoperation of international and regional airlines.
b. Review the elements of financing airline operations andinvestment.
c. Introduce the different marketing strategies used byairline business are also introduced
d. Provide you with an opportunity to study how the globalnature impacts upon the Airlines business, economics,structure, strategy and Practices.
e. Acquire the basic management and business skills tounderstand the relationship between airlines, airportauthorities and Aircraft Manufacturers.
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Module Learning Outcomes
Upon successful completion of this course, you should beable to:
1. Demonstrate an understanding of the organisation of theglobal airline industry and explain the various factorswhich affect airline businesses.
2. Analyse and evaluate the financial arrangements of atypical aerospace company including accounts, financialreports, fund raising and airframe generation.
3. Assess the impact of the various regulatory requirementson the economics of airline businesses.
4. Analyse the marketing strategies and the marketing mix(price, place, product, and promotion) of an airline
business.
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Course References & Reading
Essential Reading
Doganis, R (2005), The Airline Business, 2nd Edition, Routledge.
Recommended Reading
Doganis, R (2002), Flying Off Course: The Economics of InternationalAirlines, 3rd Edition, Routledge
Wells, AT and Wensveen (2004), Air Transportation: A ManagementPerspective, Thomson Learning
Hanlon, P (2006), Global Airlines: Competition in a TransnationalIndustry, 3rd Edition, Butterworth-Heinmann
Shaw, S (2004), Airline Marketing and Management, 5th Edition,Ashgate
Morrell, PS (2007), Airline Finance, 3rd Edition, Ashgate Hall S et al., (1997), Aircraft Financing, 3rd Edition, Euromoney
Publications
Selected ICAO Publications
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Course Major Contents
1) Background- Aviation Industry Elements
2) External influencing factors affecting the industry.
3) Aircraft Economics, Maintenance Philosophies and Reliability
4) Airport Operation Management, ATC & Navigation
5) Principles of Industry Quality Management (TQM, QMS)6) Airline Operation & Fleet Networks Management
7) Airlines Marketing & Lean Strategy Management
8) Airlines Finance Analysis & Economics
9) Aviation Industry Security and Safety
10) Aviation Industry Rules, IATA, Laws and Regulations
11) Low Cost Carriers Vs Traditional Full Service carriers.
12) Basic Aviation fleet planning & Safety
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Introduction to Aviation
Management
Aviation industry elements
1. Aircraft
2. Airport
3. Airline
4. A/C manufacturers & Suppliers
5. Legislation and government
O Aviation industry is important in shaping businesses
in 21stCent, same as Highways in 20th, railways in
19thand Seaports in 18thcentury.
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Elements of Aviation Industry
Aviation Industry
Air Navigation
ServicesAircraft & Airlines
Govt. Rules
Regulations &
Airports
Aerospace
Engineering
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BackgroundHistory of Aviation Industry
The Wright brother's famous first flight in December 1903marked the inauguration of this vital industry.
In 1908 the Wrights secured a contract to make a singleaircraft
Till WWI 1914, French and Germans firms had built morethan 3,000 aircraft (Biplanes).
National governments funded the Industry R&D.
In 1920s, aircraft assumed their modern shape where
Monoplanes superseded biplanes, stressed-skin wings withvariable pitch propellers, and fuselage and cowlings gaveaircraft their aerodynamic shape.
By the mid-1930s, metal replaced wood.
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History of Aviation Industry Contd
Air transport companies (British Overseas AirwaysCorporation, Lufthansa, and Aerospastial) began flying
passengers in the 1920s.
Mid 1930s Boeing 247 Aircraft marked the start ofAmerican dominance in transport aircraft.
The Douglas DC-3, introduced in 1935, gave airlines boostto carrying people rather than mail.
Europeans developed the jet engine, radar, all-weathernavigation aids
In the period 1940 through 1945, American firms built300,718 military aircraft, including 95,272 in 1944 alone.
In 1943, the aviation industry was America's largest - with1,345,600 people
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Importance of Aviation
Industry-Quick Glance The aviation industry ranks among the world's largest
manufacturing industries in terms of people employed and valueof output.
Yet even beyond its shear size, this industry was one of thedefining industries of the twentieth century.
It has inflamed the imaginations of youth around the world,inspired new schools of industrial design; shrunk the Globe.
Economically, it has consumed the major amount of R&D fundsacross many fields, innovations in a large spectrum of
component technologies, Engines & APUs. Aviation technology complements many other industries- travel
and tourism, logistics, telecom, electronics, computing,materials, civil, supplies manufacture, and supply chain
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International Industry
International politics had played a role in aviation.
Following World War II, the European aircraft industrywas wrecked as Germany & Italy were forbidden frommaking any aircraft.
USA Aviation industry flourished post the war. Boeingstrongly emerged with its new Jet engine aircraft versionswhich dominated the industry from 1950s to early 1970s
French and British firms remained strong and innovative,though they sold mostly to their nation's military and
airlines. The Airbus A300 first flew in September 1972, and
European governments continued to subsidize the AirbusIndustries.