How to juggle jelly-fish(or get started on social networking & Linkedin)
Helen HammondManaging Consultant – Elephant Creative Solutions
w. www.elephantcreative.co.ukl. http://uk.linkedin.com/in/elephantcreative t. http://twitter.com/helenhammonde. [email protected]
How does it work?
How can we use it?
The problem…
The statistics speak for themselves…
Why bother - reason 1
Why bother - reason 2
Why bother - reason 3
• Relax: it’s traditional networking
• Listen -> Talk -> Engage
• It’s not about technology
• It’s about people and communication
The big five
(+ your news)
•Needs to be regular
•Pithy & opinionated, not sanitised
•Varied content
•Share the load
•If your news can’t do it…
… actually, your news might come first
CIPD - 182
CIPD training - 52
Human Resources - 10,400
Employment Law UK - 404
Human Resource Management - 2,840
Employment opportunities - 4,980
Employment Tribunal - 168
•What can you say in 140 characters?•It’s very “now”•Try and post a tweet once per day•Don’t post TOO often•Say something useful and strategic•Design a background•Ads are coming…•Re-tweet to build relationships •Hootsuite – use to schedule Tweets
•Not just for “the kids”
•Listen first, what are others saying about you?
•Talk to people about your business
•Engage with the younger generation for recruitment
•Integrate video & twitter
Why is Linkedin useful… your profile
Why is Linkedin useful… your profile
Connecting - how not to do it…
Blowing your trumpet
Connected… now what?
Connected… now what?
Why is Linkedin useful… the extras
Why is Linkedin useful… jobs
Why is Linkedin useful… companies
Why is Linkedin useful… answers
Why is Linkedin useful… search
Why is Linkedin useful… search
Why is Linkedin useful… groups
So, why do you want one?
•Links to your website - SEO
•Building the personal brand
•Demonstrating (and gaining) knowhow
•Client care
•Building your network for referral
•Opening the door to instruction
What makes a group successful?
•Targeted - niche focus
•Selective
•Managed well
•Integrated - on and off-line
•Varied, regular activity
•Promoted
•Trusted
The elephant in the room
There’s the theory… now what?
www.elephantcreative.co.uk
Next steps… the power of five
1. Sort your own profile out
2. Connect with ten people you know
3. Identify 5 groups to join
4. Participate in those groups
5. Identify 5 people (in the groups) that you don’t know and work out how to get to know them