Transcript
Page 1: Interop: Making Sense of 3G/3.5G/4G (MV)

Making Sense of 3G/3.5G/4G – What the Enterprise Needs to Know

• Moderator: Jack Gold, President, J.Gold Associates, LLC.• Panel Participants:

– Joel Brand, VP of Product Management, Bytemobile – Ronny Haraldsvik, Vice President of Marketing, SpiderCloud Wireless,

Inc. – Tom Lasiter, WiMAX Industry Marketing Manager, PC Client Group,

Intel

J .GoldJ .GoldAssociatesAssociatesJ .GoldJ .GoldAssociatesAssociates

Page 2: Interop: Making Sense of 3G/3.5G/4G (MV)

The Need for Capacity, Not Just Speed

• Devices are getting more capable

• Apps are getting more complex

• Users are getting more demanding

• But are networks up to the task?

Source: AT&T

J .GoldJ .GoldAssociatesAssociatesJ .GoldJ .GoldAssociatesAssociates

Page 3: Interop: Making Sense of 3G/3.5G/4G (MV)

Mobile Wireless Data Growth

• Wireless data demand is insatiable

• Smarter devices and richer content means users will consume more

• Carriers struggle to keep up with demand

Source: AT&T

Source: 3GPP

Mobile Traffic Will Keep Growing

J .GoldJ .GoldAssociatesAssociatesJ .GoldJ .GoldAssociatesAssociates

Page 4: Interop: Making Sense of 3G/3.5G/4G (MV)

What’s an Enterprise to do?

• What does 3G promise?• Will it meet those promises?• How can enterprises get ready for the 3G

challenge?• What will users demand?• What will the various technologies

contribute?

J .GoldJ .GoldAssociatesAssociatesJ .GoldJ .GoldAssociatesAssociates


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