Internet Marketing: Why

Building Relationships Is So Important

Would you buy something from

someone you didn't trust?

I am going to discuss the

importance of relationship

building for generating sales and

repeat sales.

In the end you don’t want to sell

anything to anybody, all you want

to do is get their name and their

e-mail address and build a

relationship with them.

The bottom line is no trust - no sale.

Let's take this to the offline world.

How do you feel when someone

comes round to your house, knocks on

your door and tries to sell you

something?

Do you even open the door to them?

If they look like a salesperson then you

probably don't bother!

What about email? Do you bother to

open emails from people you don't

know?

OK I guess they would end up in your

spam folder anyway but suppose you

see an ad and sign up to receive

something.

You don't know anything about the

person placing the ad at this point. It's

just an ad.

Then you get an email from them.

You might not even realize who or

where that email came from!

Now let's take a different scenario.

You read some content online and

you think that it sounds good and you

then sign up to receive a free gift that

they are offering.

You then get an email from them.

Your mind would probably go

back to the content you had read

online or the free gift that they

had sent to you.

There would be some kind of

connection there.

You see the point at which you

should start building a relationship

is even before someone joins your

list!

Yes, you can use your list to

develop and nurture that

relationship but you need a

connection before someone joins

your list.

If there is a specific reason why

someone has joined your list

because they have developed a

connection with you in some way

then they will be far more likely to

open your emails afterwards.

For you to build upon trust and

credibility your subscribers need to

open your emails!

In order for them to make a

purchase from you at some point

there must already be enough

trust.

If you can have a situation

whereby people already have a

certain degree of trust before they

sign up to your list then they

become far more qualified to turn

into buyers during your email

campaign.

If you continue to nurture the

relationship and provide value

then you will ultimately build a list

with repeat customers.

If you found this helpful then you might like to visit

my website:

KayFranklin.com

(Free download available)