InternationalMasterin
Marketing
MasterInternacionalenMarketing - Bilingüe
Marketing
where business people grow
Your school
Enjoy the Barcelona lifestyleAstheonlytop-rankedbusinessschoolintheBarcelonacitycentre,EADAoffersauniquelearningenvironmentinoneofthemostbeautifulcitiesinEurope.
Get your hands dirtyEADA’spracticalmethodologymeansthatyouactivelyparticipateindiscussionsanddebatesolutionsundertheguidanceofourexpertfaculty.
Develop the leader in youOurintenseleadershipdevelopmentprogrammetakesyoufromreflectiontoimplementation,preparingyoutobeaself-aware,effectiveleader.
Internationalise your profileOurclassesaremadeupofmulticultural,multidisciplinaryteamsworkingtogethertosolvethemarketingproblemsfacingtoday’stopcompanies.Yourglobalperspectivestartshere.
Stand out from the crowdSmallclasssizesandindividualfollow-upmakethemostofyouruniquepotentialandjointactivitiesintroduceyoutothelargerEADAcommunity.
MINUTESBYFOOTTOPLAZACATALUNYA
10MINUTESBYBIKETOTHEBEACH
15 +80CASESTUDIESPERYEAR
100%OFFACULTYHAVEPROFESSIONALEXPERIENCE
HECTARELEADERSHIPTRAININGCAMPUS
14MODULESDEDICATEDEXCLUSIVELYTOLEADERSHIP
4
70%INTERNATIONALFACULTY
+85NATIONALITIESREPRESENTED
+300MASTERPEERSFORNETWORKING
25-30PARTICIPANTSPERCLASS
RANKINGS ACCREDITATIONS
Hack your dream careerWithapractical,business-centredcurriculum,regularnetworkingandrecruitingeventswithtopcompanies,ourgradsareuniquelypreparedforwhatliesahead.
+350CORPORATEPARTNERS
94% EMPLOYEDAFTER3MONTHS
EADA’S MASTERS RANKED AMONG THE TOP 40 IN THE WORLD
1ST IN THE WORLD FOR QUALITY IN MARKETING TEACHING
Ouruniquemethodologydevelopsadiverseskillset
tomakeyoustandout,withthehard skillsandsoft
skillsthattoday’scompaniesdemandinmarketing
professionals.Today,companiesarelookingfor
strategic,multi-faceted executiveswhocanengage
effectivelywithawiderangeofstakeholders.
MethodologyAtourBarcelonaCityCentreCampus,thefocusis
onhardskills.Youdevelopthecritical thinking
skillstoanalyseandperformwellineventhemost
demandingbusinesssituations.Expertfacultyand
carefullyselectedcasestudiesmeanthatyouleave
withafirmgraspoflatest professional practice and
thestrategytoapplyiteffectively.AtourResidential
TrainingCampus,thefocusisonyouasyouanalyse
yourleadership styleanddevelopthemanagement
competenciestosucceed.
EADA-BARCELONA CITY CENTRE CAMPUSPROFESSIONAL KNOW-HOW TO MAXIMISE
YOUR INTERNATIONAL CAREER POTENTIAL
Practical,hands-onclasseswith
experiencedprofessionalstodevelop
thestrategicvisionandproblem
solvingskillstoexcel.
EADA-RESIDENTIAL TRAINING CAMPUSLEADERSHIP DEVELOPMENT TO BECOME THE
LEADER YOU WANT TO WORK FOR
Roleplays,outdoortrainingandbusiness
simulationstomakeyouamaster
persuadercapableofbuildingrelationships
andinspiringdiversestakeholders.
ORIENTATION MODULE
MÓDULO DE ORIENTACIÓN
• FinancialPre-Course• StatisticsPre-Course• CareersPre-Course• CaseStudyMethodology• BeginnerSpanishCourse(optional)
• Pre-cursofinanciero• Pre-cursoestadística• Pre-cursodeCarrerasProfesionales• Métododelcaso
BUSINESS FUNDAMENTALS
FUNDAMENTOS DE NEGOCIOS
• GlobalCompass:GeoeconomicsandGeopolitics• Finance&Accounting• StrategicManagement
• Compásglobal:geoeconomíaygeopolítica• Contabilidadyfinanzas• Direcciónestratégica
• BUSINESS ENGLISH PROGRAMME
MARKETING STRATEGY
• AnalyticalMarketing • MarketResearch&ConsumerBehaviour • StrategicMarketing • BrandManagement • CompetitiveMarketingSimulation
MARKETING DISCIPLINES
• ChannelStrategy&SupplyChain• DigitalMarketing&Communication• Pricing• Sales&TradeMarketing• CRM
COMPLEMENTARY COMPONENTS
• InternationalWeek• NegotiationWeek• InternationalBusinessTrip• ExcelSkillsforAnalysisandDecisions(optional)• PersonalBranding&SkillstoSucceed
EDGE TRACK SPECIALISATIONS
Edge Track 1: Data & Insight-Driven Marketing• Insight-DrivenMarketing:Finding&UsingInsights• BigData&PredictiveAnalytics(I)• DataAnalytics&MachineLearning
Edge Track 2: Multichannel Communication & Sales• ContentMarketing:Generating&ManagingLeads• BuildingMultichannelCampaigns:Data,Automation&MassPersonalization
• CasesinMultichannel&OmnichannelMarketing
LEADERSHIP DEVELOPMENT PROGRAMME
FINAL BUSINESS PROJECT
Company visits - Conferences - Alumni presentations
International Master in Marketing
EADA reserves the right to make changes to the programme, including but not limited to, the schedule and the subjects offered.
Master Internacional en Marketing - Bilingüe*
*TheManagementFundamentalcoursesinthefirsttrimesteraretaughtinSpanish.Fromthesecondtrimester,studentsinthetwoprogrammescometogethertostudytheremainingcoursesinEnglish.
Programme highlightsTAILOR YOUR MASTERCHOOSEASPECIALISATIONTOGIVEYOUANEDGEINASPECIFICFIELDOFMARKETINGPRACTICETHATISCURRENTLYAGROWTHAREA.
INT’L BUSINESS TRIPJOINLEADINGMARKETINGPROFESSIONALSTODISCOVERHOWTHEYMANAGETHECONTINUOUSLYEVOLVINGCHALLENGESOFMODERNMARKETING.
REAL CASES, REAL TOOLSBUILDYOURDECISION-MAKINGANDCRITICALTHINKINGSKILLSASYOUWORKTHROUGHREALCASESANDPROJECTSWITHTHEDATAANDTOOLSYOUWILLUSEINYOURCAREER.
CONTACT WITH ALUMNILEARNFROMALUMNIEXPERIENCEINCOMPANIESSUCHASL’ORÉAL,GOOGLE,SAATCHI&SAATCHI,ANDAIRBNBANDINENTREPRENEURIALVENTURES.
NEGOTIATION WEEKJUMPINTOANINTENSENEGOTIATIONCOMPETITIONTODEVELOPTHEATTITUDESANDANALYTICALSKILLSUSEDBYTHEBESTNEGOTIATORS.
EXCHANGE PROGRAMMEENHANCEYOURINTERNATIONALVISIONAT30TOP-RANKEDPARTNERSAROUNDTHEWORLD.DOUBLEDEGREESFROMASTON,EDHEC,EBSANDHHL.
SHOW YOU KNOW - PRACTICAL FINAL PROJECTCONSOLIDATEYOURLEARNINGANDYOURPROFESSIONALCONFIDENCEASYOUDEVELOPACOMPLETEMARKETINGPLANFORAREALCOMPANY.
LATEST PROFESSIONAL PRACTICEINADDITIONTOTHEPROFESSIONALEXPERIENCEOFYOURLEADPROFESSORS,SENIORMARKETINGPROFESSIONALSWILLBRINGTHEIRINSIGHTTOYOURCLASSESASGUESTSPEAKERS.
12% MIDDLE
EAST & AFRICA
25% SOUTH & CENTRAL
AMERICA
52% WESTERN EUROPE
6% EASTERN EUROPE
5% ASIA
Class profile
30%
70%
GEOGRAPHIC BACKGROUND
SPEAK 2 LANGUAGES
100%SPEAK 3+ LANGUAGES
68%HAVE LIVED, STUDIED OR WORKED ABROAD
95%INTERNATIONAL STUDENTS
89%WITH EXPERIENCE IN UNILEVER, BAYER, SAMSUNG, RED BULL, TBWA
97%52% BUSINESSADMIN.
ACADEMIC BACKGROUND
6% FINANCE&ECONOMICS
6% OTHER
AVERAGE AGE25
20% MARKETING&COMMUNICATIONS
7% SCIENCE&ENGINEERING
9% HUMANITIES
Media, Entertainment
& Sports
34%
13%
10% 11%
10%
13%
9%
Employment report
4% MIDDLE
EAST & AFRICA
16% SOUTH & CENTRAL
AMERICA
4% NORTH AMERICA 74%
EUROPE
2% ASIA
EMPLOYMENT BY REGION
94%OFGRADUATESEMPLOYEDAFTER 3MONTHS
EMPLOYMENT BY INDUSTRY
Consumer Goods, Retail, Fashion
Industry & Manufacturing
Tech
Financial & Consumer
Services
Media, Entertainment
& Sports
Marketing & Advertising
Services
Other
EMPLOYMENT BY MAIN AREA OF SPECIALISATION
18% CATEGORYMANAGEMENT&TRADEMARKETING
7% OTHER
23% SALES&BUSINESSDEVELOPMENT
Adidas Amazon AmericanExpress Coca-Cola Danone Facebook Google Heineken L’Oréal Mango P&G RedBull Vodafone
JUST SOME COMPANIES WHERE OUR GRADUATES WORK
27% DIGITALMARKETING&COMMUNICATION
25% BRAND&PRODUCTMANAGEMENT
EADA Careers
GRADUATE PROGRAMME APPLICATIONS FORCOMPANIESLIKE: Adidas Amazon Capgemini Hofmann GlaxoSmithKline HP J&J Microsoft SAP Unilever
ON AND OFF-CAMPUS RECRUITING EVENTS WITHCOMPANIESLIKE: Adidas Accenture Amazon HP H&M ING Nestlé Novartis Phillips VW
PROFESSIONAL WORKSHOPS AND WEBINARS
PERSONALISED CAREER ASSESSMENT
ALUMNI MENTORING PLATFORM
NETWORKING EVENTS ALL OVER THE WORLD
EADACareerServicesisyour
partnerduringyourmaster’s,
connecting youwithleading
companiesandproviding
youwiththenecessarytools
andtrainingtoreach your
professional goals.
Peter Zielonka (Germany)HEAD OF PEOPLE, HEINEKEN DIGITAL COMMERCE EUROPE (U.K.)
“The classes provided great team-working, collaboration and project management skills. The highlight, next to the methodology, was certainly the diversity of my fellow students. The master at EADA was fantastic preparation for my work today.”
ALUMNI SPEAKERS AND RECRUITING WITHCOMPANIESLIKE: Airbnb L’Oréal Coca-Cola PepsiCo Google BCG LinkedIn Saatchi&Saatchi
Your community
PROFESSIONAL CONFERENCES ON THE LATEST TRENDS
CHARITY EVENTS LIKE THE BARCELONA HALF-MARATHON LEUKEMIA FUNDRAISER
ALUMNI SPEAKERS SHARING EXPERIENCES
INTERNATIONAL COMMUNITY INVOLVEMENT LIKE THE SOCIAL INNOVATION SUMMER PROGRAMME IN MEXICO
ENTREPRENEURSHIP-FOCUSED EVENTS LIKE THE LEAN STARTUP WORKSHOP
INTERNATIONAL TALENT CHALLENGES LIKE IMAGINE EXPRESS SILICON VALLEY
STUDENT-LED RECREATIONAL ACTIVITIES LIKE WORKSHOPS AND FORUMS
NETWORKING EVENTS LIKE THE ACADEMIC YEAR KICK OFF COCKTAIL
SPORTING EVENTS LIKE FOOTBALL TOURNAMENTS
ACCESS TO LEADING EVENTS IN BARCELONA LIKE 4YFN + MOBILE WORLD CONGRESS
EADAisadiverse, tight-knit
communitymadeupofmore
than120,000currentstudents
andalumni.Withthatinmind,
weorganiseprofessional
andrecreationalactivitiesto
strengthen tieswithinthe
communityandensurethat
youmakethemostoutofyour
yearatEADA.
Important information
FILL OUT THE APPLICATION
FORM AND UPLOAD:
- UNIVERSITYDIPLOMAANDTRANSCRIPTS
- REFERENCELETTERS
- CVANDPHOTO
1 2SUBMIT TEST RESULTS.
- SUBMITAGMAT(MIN.650)ANDTOEFL(MIN.100IBT)SCORE,OR
- TAKEEADA’SONLINEADMISSIONTEST.
3COMPLETE AN INTERVIEW
WITH A MEMBER OF THE
ADMISSIONS COMMITTEE.
ADMISSIONS PROCESSTheadmissionsprocessaimstoselectwell-rounded
candidateswhowillnotonlyexcelontheprogramme,but
alsoaddvalue,contribute meaningfullyandhelpcreate
alearningenvironmentinwhichalltheparticipantscan
reachtheirfull potential.
Successfulcandidatestendtopossessthefollowing
qualities:open-mindedness,flexibilityand
adaptability,aswellasacommitmenttoteamwork
withleadership potential.
EADAhasmonthly admission rounds.Toapply,complete
thethree stepsoftheadmissionsprocessbeforethe
correspondingdeadline.
PROGRAMME DATESStart date: 26September2019
Finish date: 19June2020
TheacademicyearrunsfromSeptembertoJunewith
oneintakeinSeptembereachyear.Thisensuresgroup
cohesionandencouragesteamworkandcollaboration.
FEES & FINANCINGTuition fee: €20,800
ProdigyFinanceoffersinternationalstudentsloans
withoutcollateraloraco-signer.EADAoffersscholarships
andtomanagethecostofstudy.
Withtheuseofthistypeofpaper,EADApromotesenvironmentallyappropriate,sociallybeneficialandeconomicallyviablemanagementoftheworld´sforests.
Aragó, 204
08011 Barcelona
T. +34 934 520 844
F. +34 933 237 317
www.eada.edu
EADA students & alumni
@EADA_World
EADABusinessSchool
Blog
linkedin.com/company/eada
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master-mba.blogs.eada.edu
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