International Congress and Convention Association
Demand for Latin American DestinationsGaston RamosConvention Center Group, Mexico City.
44th ICCA Congress & Exhibition, November 7th, 2005
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International Congress and Convention Association
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Convention Center Group, Mexico City
PCO
International Congress and Convention Association
Mexican Committee
14 Mexican ICCA members
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International Congress and Convention Association
Demand for Latin American Destinations
Where are we?
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International Congress and Convention Association
Rotation areas of association meetings
World/International 50%Europe 31%Asia/Pacific 5%Asia 4%Scandinavia 4%Latin America 2%Europe & North America 2%Other 4%
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International Congress and Convention Association
Market share per continent by number of meetings
Europe 60%Asia/Pacific 18%North America 10%Latin America 6%Australia 4%Africa 2%
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International Congress and Convention Association
Number of meetings per country:
04/001.USA 288 14.Brazil 106/1072.Germany 272 32.Mexico 51/ 343.Spain 267 35.Chile 38/ 134.France 204 39.Argentina 25/ 325.UK 196 42.Cuba 20/ 13 1,227 43.Ecuador 15/ -
50.Costa Rica 9/ 11 + 5.5% 264/210
+25%
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International Congress and Convention Association
Number of meetings per city:
04/001.Barcelona 105 27.Rio de Janeiro 34/552.Vienna 101 41.Santiago Chile 24/ 53.Singapore 99 45.Buenos Aires 21/244.Berlin 90 49.La Havana 19/115.Hong Kong 86 53.Sao Paulo 16/ -
481 60.Cancun 15/10 +82% Quito 15/ -
70.Mexico City 13/ 7 157/112
+40%
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International Congress and Convention Association
Average of participants per continent
North America 1,214Latin America 725Asia 723Europe 631Australia 611Africa 592
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International Congress and Convention Association
Estimated total of participants per country:
1.USA 365 11.Mexico 912.France 268 13.Brazil 853.Germany 221 31.Chile 284.Italy 170 32.Ecuador 265.Japan 166 35.Argentina 22Total: 1,190 46.Cuba 5
38% Total: 257 8.2%
Total of participants 2004: 3,138,548
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International Congress and Convention Association
Estimated total of participants per city:
1.Paris 154 10.Cancun 452.London 86 32.Quito 263.Vienna 78 36.Rio de J. 254.Munich 76 40.Mexico City 215.Barcelona 74 46.Sao Paulo 19Total: 468 47.B. Aires 18
15% 54.Santiago 16 66.S. de Bahia 11
Total: 1815.8%
Total of participants 2004: 3,138,548
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International Congress and Convention Association
Type of Congress Venue
•Conference/Exhibition Centre 44%
•Meeting facilities in Hotels 36%
•University 11%
•Other venues 9%
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International Congress and Convention Association
Number of participants:
50-249 37%
250-499 26%
500-999 20%
1,000-1,999 10%
2,000-2,999 3%
+3,000 4%
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International Congress and Convention Association
What’s happening in Latin America?
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International Congress and Convention Association
•TEAM WORK •INVESTORS
•QUALITY CULTURE
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International Congress and Convention Association
•INFRASTRUCTURE
•BEST CONECTIVITY
•CAPACITATION AND CERTIFICATION
•PCO ROLE
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International Congress and Convention Association
•FRIENDLY DESTINATIONS
•SAFETY AND SECURITY
•GOVERNMENT SUPPORT
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International Congress and Convention Association
•LONG TERM PLANNING
•STRATEGIC PLANNING/SWOT
•IDENTYFYING OUR DESTINATION’S VOCATION
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International Congress and Convention Association
“IT IS NOT THE STRONGEST SPECIES
THAT SURVIVE, NOR NECESSARILY THE
MOST INTELLIGENT, BUT THE ONES MOST
RESPONSIVE TO CHANGE”
CHARLES DARWIN
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International Congress and Convention Association
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Thank you!
¡Muchas gracias!