“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
1
Volume 01, Issue 10
“International conference on
Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
July 22-23, 2019
Bangkok Thailand
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
2
IBSSH – Bangkok Thailand
International conference on Advancement in Social Science,
Social Entrepreneurship and Business Research Methods
(ASSSE)
July 22-23, 2019
Novotel Bangkok Ploenchit Sukhumvit, Thailand
Book of abstracts
ISBN: 978-969-670-887-2
Volume 01, Issue 10
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
3
Copyright
All rights reserved. No part of this publication maybe reproduced, stored
in a retrieval system, or transmitted in any form or by any means,
electronic, mechanical, photocopying, recording or otherwise, without the
prior written permission of the publisher. Applications for the copyright
holder’s written permission to produce any part of this publication should
be addressed to the publisher.
Disclaimer
Every reasonable effort has been made to ensure that the material in this
book is true, correct, complete, and appropriate at the time of writing.
Nevertheless, the publishers, the editors, and the authors do not accept
responsibility for any omission or error, or for any injury, damage, lose, or
financial consequences arising from the use of the book. The views
expressed by the contributors do not necessarily reflect those of the
IBSSH.
Office Address:
P.O Box: 35529 Al Garhoud, Dubai, UAE
Contact Email: [email protected]
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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Organizing Committee
1. Mr. Abeer
Conference Coordinator
2. Ms. Leysan Storie
Conference Coordinator
3. Ms. Filareti
Conference Coordinator
4. Ms. Petrel Qiu
Conference Coordinator
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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Contents
DISCLAIMER 3
ORGANIZING COMMITTEE 4
CONFERENCE CHAIR MESSAGE 6
TRACK A: BUSINESS, ECONOMICS, SOCIAL SCIENCES AND HUMANITIE 11
Taiwan's Local Industry(OTOP) Transformation and Innovation: A Case Study of Xin-she Leisure Industry in Taichung city 12
The Study of Brand Strategy: A Case Study of Don Don Taro Balls 13
Convergence Innovation: A Case Study of Digital Cable TV in Taiwan 14
Research on Taiwan's Agricultural Industry Introducing E-commerce Auction Trading System 15
The Era of Artificial Intelligence, the Relationship Between Taiwan's Machine Tool International Trade Show Marketing and International Agents 16
Self-Management Urban Land Readjustment Zone 17
TRACK B: ENGINEERING & TECHNOLOGY, COMPUTER, BASIC & APPLIED SCIENCES 18
Basic Study on Defect Repairing Cost and Bond in Apartment Building 19
SCIENTIFIC BOARD 20
CONTACT US 21
VENUE 22
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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Conference Chair Message
Dr. Pillai Mahesh
“International conference on Advancement in Social Science, Social
Entrepreneurship and Business Research Methods (ASSSE)” serves as platform
that aims to help the scholarly community across nations to explore the critical
role of multidisciplinary innovations for sustainability and growth of human
societies. This conference provides opportunity to the academicians,
practitioners, scientists, and scholars from across various disciplines to discuss
avenues for interdisciplinary innovations and identify effective ways to address
the challenges faced by our societies globally. The research ideas and studies that
we received for this conference are very promising, unique, and impactful. I
believe these studies have the potential to address key challenges in various sub-
domains of social sciences and applied sciences.
I am really thankful to our honorable scientific and review committee for
spending much of their time in reviewing the papers for this event. I am also
thankful to all the participants for being here with us to create an environment of
knowledge sharing and learning. We the scholars of this world belong to the elite
educated class of this society and we owe a lot to return back to this society. Let’s
break all the discriminating barriers and get free from all minor affiliations. Let’s
contribute even a little or single step for betterment of society and welfare of
humanity to bring prosperity, peace and harmony in this world. Stay blessed.
Thank you.
Dr. Pillai Mahesh
Conference Chair
IBSSH- Secretariat, 2019
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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Conference Schedule
DAY 01 Monday (July 22, 2019)
Venue: Room 1
9:00 am – 9:20 am Welcome Reception & Registration
9:20 am – 9:30 am Opening Ceremony
9:30 am – 9:40 am Welcome Remarks – Conference Coordinator
9:40 am – 9:45 am Introduction of Participants
9:45 am – 9:50 am Group Photo Session
9:50 am – 10:00 am Grand Networking Session and Tea Break
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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DAY 01 Monday (July 22, 2019)
Session 1 (10:00 am – 12:00 pm)
Track A: Business Management & Social Sciences
ASSSE-JULY2019-101
Taiwan's Local Industry(OTOP) Transformation and
Innovation:
A Case Study of Xin-she Leisure Industry in Taichung city.
LIN, Chung-Shen
ASSSE-JULY2019-102 The Study of brand strategy
A case study of Don Don Taro Balls
TUNG, Cheng-Sheng
ASSSE-JULY2019-103 Convergence Innovation: A Case Study of Digital Cable TV
in Taiwan Li, Hao-Kuang
ASSSE-JULY2019-104 Research on Taiwan's Agricultural Industry Introducing E-
commerce Auction Trading System Chang, Chi-Meng
ASSSE-JULY2019-105 The era of artificial intelligence, the relationship between
Taiwan's machine tool international trade show marketing and
international agents Chang Shih-Yu
ASSSE-JULY2019-106
Self-management Urban Land Readjustment Zone Huang,Chun-Lin
Track B: Engineering & Technology, Computer, Basic & Applied Sciences
EDISA-JULY19-102
Basic Study on Defect Repairing Cost and Bond in
Apartment Building
Deokseok Seo
Lunch Break (12:00 – 01:00 pm)
Closing Ceremony
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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LIST OF CONFERENCE ATTENDEES
The following scholars/practitioners/educationists don’t have any paper
presentations; however, they will be attending the conference as delegates and
observers.
ID Name Affiliation
BAN-379-101MA Dr Gelareh Ahmadi RACP, Australia
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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City Tour and Shopping Day
All respective guests are free to conduct their own sightseeing and tour.
The second day of the event is reserved for this memorable purpose.
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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TRACK A: BUSINESS, ECONOMICS, SOCIAL
SCIENCES AND HUMANITIE
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
12
Taiwan's Local Industry(OTOP) Transformation and
Innovation: A Case Study of Xin-she Leisure Industry
in Taichung city
LIN, Chung-Shen*
Abstract In the 1990s, the wave of free trade and the rising China’s economic,
many local industries (One Town One Product, OTOP) in Taiwan moved to China
or closed their business. It caused a lot of social problems, such as
unemployment. Taiwan's local industries are mostly small and medium-sized
enterprises or micro-enterprises. Their output value and employment are not
particularly obvious. However, they are irreplaceable in maintaining the
livelihood of the local residents and bearing the inheritance of local history,
culture and skills. Therefore, the local industry is not only a matter of the
development of the local economy, but also an important force for the local
residents to survive, stabilize the society and employment. Because of US-China
trade war, Brexit, and international protectionism in recent years, solving domestic
social problems is more important than the economic interests of pursuing free
trade. This paper uses the qualitative and literature analysis methods to explore the
transformation and innovation of local industries. We examine the importance of
government, social independent organizations, and the relationship between
government and social independent organizations. The sample is from 50 clusters
of leisure service providers in the Xin-she of Taichung City, Taiwan.
Keywords: OTOP, Local Industry, Transformation, Innovation
*Feng Chia University *E-mail: [email protected]
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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The Study of Brand Strategy: A Case Study of Don
Don Taro Balls
Tung, Cheng-Sheng*
Abstract In recent years, many popular deserts emerge in the Taiwan’s desert
market. Because of increasing choices of deserts, it pushes the desert makers to
adopt new ways and materials to produce new deserts. The growing dessert
markets also replace part of market share of traditional bakery. These factors make
the dessert market very competitive. This study used the case study method to
explore the key successful factors of Don-Don Taro Ball. We also interview some
successful desert makers to conclude our findings. The findings are as follows.
Firstly, the cooperation with farmers can rigorously control on the quality stability
of raw materials. Secondly, the efficient organizational structure can reduce the
labor cost. Thirdly, the business model based on directing sales and joint stock is
beneficial for expanding chain stores. Finally, not only product quality is
important but also the service quality. This research focuses on discussing over the
internal and external operational analyses of Don-Don Taro Ball, proposing the
personnel and matters involving in the problems. The desirability and importance
of brand management strategies can be reached by Document Analysis Method,
case study of sing-point desert merchants as well as in-depth interview. Moreover,
from the differences between single-point store and chain brands in terms of
operational strategies, we can learn that 1. The cooperation with farmers can
rigorously control on the quality stability of raw materials. 2. The efficient labor
management is conductive to salary structure to maximize. 3. The business mode
based on directing sales and joint stock is beneficial for expanding franchise,
completely reproducing the transmission of quality and philosophy. 4. Scale up the
pattern, we not only sell deserts, but also sentiments,. Furthermore, we combine
the visual effects and marketing strategies to convey brand spirits and attract
consumers; based on the foregoing, the brand development strategies and
structures of case study companies are created to break through the blind-spots of
current perations.
Keywords: Desert Market, Brand Strategy, Single-Storey Dessert Industry,
Dessert Market
*Feng Chia University *E-mail: [email protected]
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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Convergence Innovation: A Case Study of Digital
Cable TV in Taiwan
Li, Hao-Kuang*
Abstract The cable TV service industry has undergone tremendous changes! It is
mainly due to the influence of external environmental factors such as changes in
consumers' viewing habits and competing purchases by telecom operators. In the
face of market changes, the "Innovative Business Model" will be a key factor in
the successful transformation of "Cable TV Service" into "Digital Cable TV
Service". The purpose of this study is to explore the impact of the digital TV
industry's innovative business model on customer demand and product service.
The research method is based on the case study method in qualitative research.
Based on the current state of the industry and market demand, this study uses a
three-tier business model to conduct exploratory research from five perspectives:
1) Innovation, 2) Value, 3) Resource, 4) Market, and 5) Profit. The research results
show that: 1. In order to pursue sustainable survival, enterprises should adapt to
market changes, constantly adjust their operational direction and innovative
business models; 2. Through product innovation, service innovation and
technological innovation, enterprises can effectively pass on value proposition to
customers and create the profit of the enterprise. In addition, in the research
findings, the "innovative value" that this study failed to mention is worthy of
continuous research to increase the contribution of research.
Keywords: Digital Convergence, Convergence innovation, Innovation potential
Innovative Business Model, Three-tier Business Model
*Feng Chia University *E-mail: [email protected]
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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Research on Taiwan's Agricultural Industry
Introducing E-commerce Auction Trading System
Chang, Chi-Meng*
Abstract Taiwan has joined the World Trade Organization (WTO) in recent years.
Taiwan's economic and trade market has gradually become internationalized.
Facing the competitive trend of global economic and trade liberalization, and the
agricultural production environment has transformed, it has hit Taiwan's
agricultural economic market. The main influencing factors include the high cost
of agricultural production, the farmer system of small-scale farming, the small
population of rural population and the ageing. The agricultural challenge in
Taiwan is even more severe. Therefore, how to strengthen the agricultural
production and marketing supply chain structure, innovative agricultural
technology research and development is an important issue at present. The main
purpose of this study is to use information technology to promote the e-commerce
auction trading mode of agricultural products, strengthen the supply and marketing
order, ensure the trading information of agricultural products are transparent and
opened, and improve the marketing system of agricultural products and expand the
multiple marketing channels of agricultural products. The research method uses
SWOT analysis and five-force analysis, and the secondary data collection method
and literature exploration method in qualitative research are carried out. The
research results show that: 1. By constructing a high-stability B2B e-commerce
architecture, agricultural products can achieve good efficiency in the process of
transportation and sales; 2. Innovative agricultural product trading system can
strengthen the agricultural economic system. In addition, in the research, the
"business model innovation" that this study failed to mention is worthy of
inclusion in continuous research to increase the contribution of research.
Keywords: Diamond theory, Agricultural Value Chain, Swot Analysis,
Competitive Five-Force Analysis, Information Technology, E-Commerce
*Feng Chia University *E-mail: [email protected]
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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The Era of Artificial Intelligence, the Relationship
Between Taiwan's Machine Tool International Trade
Show Marketing and International Agents
Chang Shih-Yu*
Abstract Taiwan's industrial development is closely related to the growth of the
machinery industry. The machinery industry is the basic industry of the country. A
country has a highly developed machinery industry. It can effectively meet the
needs of other industries and provide production machinery and equipment that
suits the needs. The main purpose of this study is to explore the marketing
techniques and agent characteristics of Taiwanese machine tool builders. Through
in-depth interviews with machine tool manufacturers, the paper analyzes the
operation and management of international large-scale machine tool enterprises,
and then discusses the development advantages and disadvantages of China's
machine tools. The results of the study are summarized as follows: Under the trend
of Industry 4.0, the manufacturing industry has shifted from product-centered to
consumer-focused, from production-based to “production & service” or service-
oriented. In addition, this research can be used as a marketing reference for the
future of Taiwan's machine tool industry.
Keywords: Strategy, Machine Tool Industry, Industry 4.0, Trade Show,
Marketing
*Feng Chia University *E-mail: [email protected]
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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Self-Management Urban Land Readjustment Zone
Huang, Chun-Lin*
Abstract This paper discusses the case of self-management urban land
readjustment zone in the town of Beidou Town, Changhua County, Taiwan. This
project had designated the land for public facilities since 1967. However, the land
has left unused for more than 40 years. Because of urban land development and
consideration, promoting the effective use of land, and protect the rights and
interests of land owners, government encourages the land owners to apply “self-
management urban land readjustment zone” approach to promote urban
development and local prosperity. The benefits of this case include the saving cost
from land acquisition of public facilities, and an well-organized land, quiet and
comfortable residential area. This case is located at the center of town. It can
improve the region prosperity and living quality.
Keywords: Land Readjustment, Land Readjustment by Owners, Landowners
* Feng Chia University *E-mail: [email protected]
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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TRACK B: ENGINEERING & TECHNOLOGY,
COMPUTER, BASIC & APPLIED SCIENCES
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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Basic Study on Defect Repairing Cost and Bond in
Apartment Building
Deokseok Seo1*, Junmo Park2
Abstract In Korea, the number of defect lawsuits regarding apartment buildings is
increasing, and a variety of standards and institutional complements are required
to reasonably mediate and resolve the disputes. In particular, defect repairing cost
is of paramount concern and defect repairing bond is also an important issue since
it is used as the criteria for estimating the defect repairing cost. The present
research was conducted as basic research to modify and establish the standards for
defect repairing cost and defect repairing bond in accordance with the recently
changing trend in defect lawsuits. Systematic data collection is necessary since it
is important to apply diverse perspectives and efforts including the influencing
factors suggested by previous studies. Especially, in the present research, we
examined the difference in defect repairing cost and defect repairing bond
followed by the types of business entities, which was not considered in the past.
Based on construction ability, the top 10 companies were classified as Type A and
others were classified as Type B. As a result, Type A companies had lower rate of
defect repairing cost than that of Type B companies. The future studies will
involve more detailed classification of business entities and in-depth examination
of influencing factors and level of impact regarding defect repairing cost.
Keywords: Defect Repairing Cost, Defect Repairing Bond, Defect Lawsuit,
Apartment Building
1,2 Halla University, South Korea
Email: [email protected]
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Business Research Methods (ASSSE)
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Scientific Board
Assistant Professor Moo Sung Kim
College of Business, Zayed University, Dubai UAE
Assistant Professor Jamel Khenfer
College of Business, Zayed University, Dubai UAE
Associate Professor Dr. Meraj Naem
School of Business Administration, Al Dar University College,
Dubai UAE
Assistant Professor Dr. Ahmed Al Hiyari
School of Business Administration, Al Dar University College,
Dubai UAE
Dr. Philip Boigner
Department of International Management, MODUL University,
Dubai, UAE
Assistant Professor Dr. Ana Stranjancevic
Department of International Management, MODUL University,
Dubai, UAE
Professor K. Abdul Waheed
Institute of Management Technology, Dubai UAE
Associate Professor Dr Anupam Mehta
Institute of Management Technology, Dubai UAE
Dr. Muhammad Masroor Alam
MENA College of Management Dubai, UAE
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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Contact Us
Website:
http://ibssh.org/ In case of any query please feel free to contact at:
Upcoming Events
http://ibssh.org/upcoming-conferences/
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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Venue
Novotel Bangkok Ploenchit Sukhumvit, Thailand
“International conference on Advancement in Social Science, Social Entrepreneurship and
Business Research Methods (ASSSE)
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