Businesses and Climate Change
Public Relations and Communication Dissertation
Oana Stefancu
Why?
Why should the
world care?
Why should the businesses
care?
Why do I care?
Question
Why do different stakeholder groups influence the value that a company gives to the idea of carbon emission reduction?
This question will be explored in at least two case study companies.
Hypothesis
The reduction of greenhouse gas emissions (GHG) in global companies, based on the Kyoto Protocol standards, is dependent on the different stakeholder groups’ influence and governmental initiatives but is driven by financial reasons.
Terms of reference • To consider the theoretical foundations of the companies’
environmental policies to key stakeholders, including theories such as corporate social responsibility, reputation management and stakeholder relation with particular focus on investor relation and public affairs.
• To research the degree to which these are reflected in the climate change approach of Vodafone and Talk Talk and the importance they give to CSR and stakeholder relations.
Terms of reference • To research whether the companies’ stakeholder groups are
aware of the Kyoto Protocol standards and whether the standards influence their perception of the companies.
• To explore and critically analyse the reasons why stakeholder groups in these organisations value/do not value global standards.
• To demonstrate that companies with more global stakeholders use global standards to demonstrate its investment in CSR to build its reputation on a global basis.
Research plan
Shareholders
Suppliers
Non-profit organizations
Governments
Media
Customers
Employees
Communities
Board of directors
Pressure groups
Content analysis
Experimentation
Questionnaires
Focus group
Interviews VMM