© 2008 IBM Corporation
Don´t waitThat the future comes to you
Creating your own futureStart
THINKING.SEEING. UNDERSTANDING. ACTING.
Intelligent Sales & Risk Performance Management (ISRPM)auf Basis von IBM-Cognos und PitneyBowes-MapInfoFrankfurt - Dezember 2008, Version 1.0, 06.12.2008
Friedel JonkerIBM, Managing Consultant, CRM & Business Intelligence
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Intelligence Cycle for intelligent Sales & Risk Performance Management (ISRPM)
ISRPM
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Communications Distribution Financial Services Industrial Public
IBM Industry Specific Business Solutions & Expertis e
Lotus
Tivoli
e-ServerDB2
Rational
Websphere
IBM Technology
to Power
Third Party Alliances
Ab InitioAvayaAcxiomCallidusChordiantCisco SystemsDWLEpiphanyInformaticaPB MapInfoOracle/SiebelSAPSASSteppStoneUnica
IBM Global Financing
Learning Knowledge Management Methods & Tools Solution Delivery Centers Thought LeadershipInfrastructure & Support
CRM Strategy
Contact Center Optimization
Business & Location Intelligence
Marketing & Sales Transformation
Service Transformation
MARKETING SALES SERVICE
Business Optimization (BO)
IBM ResearchCenter for Business Optimization � � � � Optimization & Analytics � � � � Advanced Call Center Solutions � Information Mining
IBM Global Delivery Centres of Excellence
The broader IBM global integrated capabilities differentiate us significantly
Cognos
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Questions that Drive Sales & Risk Performance
Single Platform for SRPM Decision MakingSingle Platform for SRPM Decision Making
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Information On DemandFrom data to Business Optimization
Manage data and content over its lifetime and as
part of processes
Better BusinessOutcomes
Customer & Product Profitability
Workforce Optimization
Dynamic Supply Chain Multi-Channel
Marketing
Financial Risk Insight
Business Optimization
Flexible Architecture for Leveraging Existing Investments
OtherInformationSources
Establish and maintain an accurate, trusted view of
information
Plan, understand and optimize business performance
End-to-EndCapabilities
Plan, understand and optimize business
performance
Establish and maintain an accurate, trusted view of information
Use data and content as part of business
processes
Manage data and content over its
lifetime
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
FIREWALL/ENCRYPTION
FIREWALL/ENCRYPTION
Cognos GO Office
ROUTER/FIREWALL
WEB SERVERS:
Web Gateways, Web Services API
Industry Standard Portals
Cognos Application Firewall
HTTP Server
WebSphere Portal Workplace
System x (Win/Linux)
System p (AIX/Linux)
QUERYSERVICE
JOB SCHEDULING
SERVICE
PRESENT-ATION
SERVICE
CONTENTMANAGERSERVICE
AUDITSERVICE
METRICSSERVICE
EVENTSERVICE
MONITORINGSERVICE
App. Server
Studio
eMail Distribution
DevelopmentTools
System MgmtJob Scheduling
System x (Win/Linux)
System p (AIX/Linux)
Rose
WebSphere Data/MetaStage
DB2 CubeViews
All RDBMS & OLAP sources
WebSphere Information Integrator (Classic, Content, UIMA)
Reporting & Analysis
Data Warehouse
CONTENT & METRICS STORE
DB2 UDB
SECURITY PROVIDERSLDAP, Active Directory, NTLM, Netegrity, SAPBW, Cognos Namespace, Custom Providers
Directory ServerAccess Manager
AUDITRDBMS, UNIX, Sys, Logs,NT Event Log
System MonitoringSystem i
System pSystem x
System z
DB2 UDB
SQL MDX COMMON METADATA
Cognos 8 BI
IBM Services Design
Implementation
IntegrationPerformance Analysis
Optimization
IBM ServicesBusiness Analysis
Business MetricsBusiness Performance Management
Design Implementation
Optimization
Outsourcing – Insurance Industry
, Services for ISRPM, Hardware& IBM Software
IBM Industry Models
Cognos 8 BIPortal
Ad Hoc Query
Comparative Analysis
Event Management
GO! Search
Reporting
Dashboarding
Scorecarding
Enterprise Planning
All Administration
Cognos GO Mobile
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
REPORTING & DASHBOARDING ANALYSE EVENT MANAGEMENT SCORECARDING
Zugriff auf alle ISRPM relevaten Datenquellen� Uneingeschränkte Möglichkeiten der Kombination von
Datenquellen: überwindet RDBMS vs. OLAP
� Verminderte Endanwender-Komplexität. Konsistenz, Integrität und Genauigkeit der Daten gewährleistet
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
ISRPM-Reporting und Dashboarding
� Beschleunigt die Zeit zum Erstellen und Bereitstellenbeliebiger Berichte inklusive vollständiger Abdeckung vo n Geschäfts-, Produktions- und personalisierter Bericht e und Dashboards
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
ISRPM-Dashboard: Components
MapsTables
Gauges
Charts
InteractiveNavigation
Action Buttons
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Realtime ISRPM on the BlackBerry
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Cognos 8 for ISRPM - einfach, komplett & bewährt
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Data
• Structured
• Un-structured
WWW.COM
Information
DW
• Data Integration• Aggregation• Data Warehousing• Data Marts
DM DM
Knowledge
• Cause and effect• Reporting• Analysis(Data Mining,OLAP)
• Distribution
From Data to Competitive advantage
LocationIntelligence
GISDemoGraphics
• VisualisingPerformance
•Analysing based on Location
•BI with FACTS integrated with Location Intelligence
Enriched
Data
Enhanced
User
Analysis
Competetiveadvantage,
profit
• Even clearer understanding•Better Decisions•AccurateinformationManagement•More effective Planning•Better resource utilisation
Improved
Performance
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Application & Web Server
Web Service, Java, .NET
Administration User Management SecutrityOD
BC
, OC
I, N
AS
ODBC, OCI
Analysis VisualizationRouting Geocoding
EnduserSystems
ViewViewViewView & Analysis& Analysis& Analysis& Analysis
DatabaseBusiness
Intelligence
Power UserPower UserPower UserPower User
Analysis
Routing
VisualizationDatainput
Grid 3DGeocoding
?
Site Analysis
Customer Segmentation
Crime Analysis
Claims Mgmt.
Call Center
CRM
IBM
…
....
Cognos
....
....
Location Planing
Sales Mangement
Direct Marketing
SFE
Sales Support
Mobile GIS
The ISRPM Location Intelligence (LI) Solution Architecture
„Geo On Demand“
Web Service, Java, .NET
Spatial Data
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
.NETWeb Services Java
envinsa
RouteMap
GeocodeAnalyse
Data
Providing a well-defined set of location functionality through webservices (SOA) proven to support and enhance real business processes
„ISRPM with Geo On Demand“
Call Center
Business Intelligence
ERP System
CRM System
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Google Maps is driving LI and ISRPM
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Location Intelligence is more than Mapping
Analysis
Geocoding
Routing
Visualization
Data Risk Management
Direct Marketing
Sales Management
Routing
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
In an analog map there are all informations in one view. In a GIS (Geographical Informations System) all information could be individual used
Every attribute will be placed in a seperate information layer
Every Layer is a transparent foil
The view of the layer could be individually changed
Adding or deleting layers is alltime posible
The layer concept allows to combine geographical data with corporate data from datawarehouses
The LI-Layer Concept
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Location Intelligence –Sales & Risk Segments Mapping
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Interactive Risk Analysis over the Web -Overview
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Interactive Risk Analysis over the Web -Details
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Location Intelligence –Sales Potentiale unter Berücksichtigung des Risikos konsequent ausschöpfen
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
IBM-Cognos & PitneyBowes MapInfo LIC
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Cognos Positioned in Leaders QuadrantsBI Platforms and CPM Suites Magic Quadrants
Source: Gartner “Magic Quadrant for CPM Suites, 2007, Nigel Rayner, Neil Chandler, John E. Van Decker, December 19, 2007“Magic Quadrants for Business Intelligence Platforms, 2008”, J, Richardson, K. Schlegel, B. Hostmann, N. McMurchy, February 1, 2008
Frankfurt, 06. December 2008
IBM Global Business Services
© 2008 IBM Corporation
Contact Details
Friedel JonkerDipl.-KaufmannManaging Consultant CRM & BIGlobal Business Services
Wilhelm-Fay-Strasse 30-34D-65936 Frankfurt
Phone (+49)-69-6645-1227Fax (+49)-69-6645-5640Mobile (+49)[email protected]