INTEL EXTREME MASTERS YOUR BRAND IN THE CENTER OF A CULTURAL PHENOMENON
THIS IS YOUR GUY:
One Gaming Enthusiast influences an average of 4 people‘s tech choices
among his friends and family.*
*Intel’s market research
» 16-26 years old » Early adopter, tech-savvy, influencer » Bored with traditional media
» Protects himself from ads & marketing » Spends most of his free time online
We happen to be his entertainment.
WE DON’T ADVERTISE! … we create an authentic story that excites millions of people.
WHAT IS INTEL EXTREME MASTERS? The most prestigious video games league on earth with a story that unfolds over
8 months on 5 continents and ends with a World Championship event.
Online Competition
» 10,000 gamers » 80 countries » $600,000 in prizes
Live Global Events
» 6 events in Europe, Asia and America
» 800,000+ visitors
Continuous Live Streams
» Weekly broadcasts » 12,500,000 viewers » 80,000,000 sessions
Constant Buzz
» 2,500,000,000+ PR impressions
» Thousands of fans involved on social media
PHENOMENAL LIVE EVENT EXPERIENCES.
Press play button to watch IEM movie…
» Live HD streaming in up to 9 languages
» 173 countries reached
» 135,000 peak concurrent viewers reached
» 610,000 event visitors
» 54 million streaming sessions
» 2,6 billion PR impressions
FACTS & DATA EVENT | 900,000+ estimated visitors
AUG ’11
gamescom Global Challenge
COLOGNE , GERMANY GUANGZHOU, CHINA
OCT ’11
Ani-Com & Games Global Challenge
NEW YORK CITY, USA
OCT ’11
Comic Con Global Challenge
HANOVER, GERMANY
MAR ’12
CeBIT World Championship
KIEV, UKRAINE
AN ‘12
Cyber Sport Arena Global Challenge
SAO PAULO, BRAZIL
FEB ’12
Campus Party Global Challenge
After 3 events (with 3 to go) the current Intel Extreme Masters season has already surpassed the previous season in all key indicators.
GROWTH – STREAMS +237% (… AFTER JUST 3 EVENTS!)
0
10.000.000
20.000.000
30.000.000
40.000.000
50.000.000
60.000.000
Event 1 Event 2 Event 3 Event 4 Event 5
Season 5 2.005.886 3.810.123 5.580.567 8.046.324 16.368.495
Season 6 16.793.488 50.124.061 53.913.918
GROWTH – CONCURRENT VIEWERS +59%
0
20.000
40.000
60.000
80.000
100.000
120.000
140.000
160.000
Peak CCU (ESL TV)
Season 2010-2011 (8 months) 85.000
Season 2011-2012 (missing three events) 135.000
GROWTH – PR IMPRESSIONS +11%
2.200.000.000
2.300.000.000
2.400.000.000
2.500.000.000
2.600.000.000
2.700.000.000
PR impressions
Season 5 2.342.777.011
Season 6 2.611.414.055
INTEL EXTREME MASTERS IS SUPPORTED BY THE SMARTEST SPONSORS I want you and your company to know that I really do appreciate companies supporting Esports, and I make an effort to help support their businesses in return!”
I just bought an i7 2600k (admittedly my first Intel CPU since the the Athlon Classic) as well as SCII and I could not be happier with the jump. I'm just getting into the SCII scene and love the support you all are giving to it!” I just wanted to say that I just ordered my new PC
last night. I was looking at an AMD processor, but, due to your sponsorship of this tournament, I went with Intel instead. Thank you for your sponsorship and for putting together a quality tournament!”
IEM was awesome as usual. More please! Just upgraded wife and I’s desktops to Core i7 950s. I support those who support SC2 and ESPORTS - sponsorship works!”
Comments from reddit.com/r/starcraft
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Events
The 2012/13 season will consist of six live events in Europe, Asia and America. Presence is guaranteed in China, Germany and
USA. Possible additional event locations are Poland, Ukraine, Canada, Singapore, Brazil and India.
Likely trade shows are:
» Gamescom – Cologne, Germany (August 2012)
» ChinaJoy - Shanghai, China (July 2012)
» Ani-Com & Games – Guangzhou, China (October 2012)
» Poznan Game Arena, Poznan, Poland (September 2012)
» CeBIT – Hannover, Germany (March 2013)
Growth
The likely replacement of the old and outdated Counter-Strike 1.6 with the upcoming Counter-Strike: Global Offensive should
increase all key statistics even further compared to the previous season.
NEXT SEASON – PRELIMINARY PLANS
PR CONTACT
Ibrahim Mazari Director PR Mail [email protected] Phone +49 163 5196461 Skype ibrahimmazari
PRODUCT MANAGER
Michal Blicharz Director of Pro Gaming Mail [email protected] Phone +49 177 649 24 98 Skype m.blicharz