Interactive. Digital. Awesome.
Ed MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO [email protected]
Mobile TrendsIt’s Nice to Meet You
Interactive. Digital. Awesome.
Marketing Has Changed
2
TodayMore ads
YesterdayLess ads
AD
With undivided attentionReached more
people
Paying less
attentionAD AD
AD AD
AD AD
Reach fewer people
AD
AD
AD
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The Screens we Love
3
Source: Google: The New Multi-screen World, August, 2012
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Today’s Audience
4
Conversations
Content
Customers
Control
Creative Class
Communicate
Connected
Community
Generation C
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Areas of Focus
5
Social Media
MobileLocation-basedMarketing
Sales / Lead-Gen
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Mobile Web vs. Desktop Growth
6
Source: Mary Meeker, Morgan Stanley, Internet Trends, April 12, 2012
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Global Internet Device Sales
7
Source: Gartner, IDC, Strategy Analytics, company filings, BI Intelligence
3B
2.5B
2B
1.5B
1B
500
M
un
its
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US Adults - Own Tablets/eReaders
8
35%
30%
25%
20%
15%
10%
5%
0%4/09
2% 5/1
09/10
5/11
12/11
1/12
29%
Source: Pew Research Center, 2012
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What Users Do on Mobile
9
Q1 2011
Q1 2012
25
15
11
10
7
25
24
12
10
7
games social news entertainment
other
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What Users Want
10
76%location/hours
61%‘click to call’
53%download app
54%send e-mail
48%social network
41%play a video
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What Users Buy & Do
11
30%Digital content
27%Consumer electronics
13%Food/drink
13%Computer equipment
48%Movie/event
tickets
8%Office
supplies
46%Mobile
payment
45%Mobile
purchase
35%Mobile coupon
61% Comparison
shop
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US m-Commerce Sales, 2010-2015
12
2010
2011
2012
2013
2014
2015
$31.0B
$3.5B
$6.7B
$11.6B
$17.2B
$23.7B
Source: eMarketer, November 2011
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US Mobile OS Trending
13
Source: comScore MobiLens, Dec-2005 to Dec-2001, US
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Market Data – August 2012
14
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Market Data – August 2012
15
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Growth Still to Come!
16
Smartphone Mobile Phone
7,000
6,000
5,000
4,000
3,000
2,000
1,000
0
953MM
6.1B
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A Final Warning
• 96% - encountered sites NOT optimized• 60% - leave website if it not mobile friendly• 67% - more likely to purchase from mobile site• 74% - more likely to return
So, how do you address?
www.BeTheThing.com/mobile(for more amazing stats)
17
Interactive. Digital. Awesome.
Ed MorrisseyPartner & Chief Creative Officer6358 Delmar Boulevard, Suite 444Saint Louis, MO [email protected]
Thank YouIt’s Nice to Meet You