13 WAYS TO INTEGRATE SOCIAL MEDIA WITH TRADITIONAL & DIGITAL
Presented by@LisaLFlowers of
#DTCCSMC2016
@LISALFLOWERS Marketing, business development and public speaking – 25+ years Teaching, tutoring and mentoring – 15+ years Social media and business coaching – 5+ years Lifelong learner, volunteer, and advocate Global – Malaysia and Nigeria Recent – Keynote speaker at Kent County Economic Summit
IF YOU’RE NOT USING SOCIAL MEDIA, YOU ARE
TELLING YOUR CUSTOMERS
WE DON’T WANT TO TALK TO YOU.
ASK YOURSELF Is digital as integrated in your marketing as it is in your customers’ lives?
Are you taking advantage of the web’s ability to target audiences and personalize your messages?
Are you going the distance to embrace mobile and the internet in your customer’s pocket?
Source: http://www.blue-iceberg.com/our-thinking/pdfs/Blue_Iceberg_Digital_Marketing_Checklist.pdf
FRONT AND CENTER
Source: http://www.delosinc.com/getting-started-digital-marketing-strategy/
TV, radio, print, outdoor, direct
mail, etc. should be cross-
promoting as well.
HAVE A PLAN WRITE IT DOWN! Match social media to traditional and digital media (Tied to business goals)
Increase traffic to website Start and develop relationships (leading to sales) Increase customer awareness of and/or manage your brand Gain customer insight Become more accessible Build trust or loyalty
Stalk your competition. (Umm…EVERYBODY is your competition.) Don’t go it alone. Hire a professional to jumpstart your efforts.
TAKE INVENTORY Traditional Print (newspapers, brochures, local directories, yearbook ads, business cards, etc.) Outdoor (billboards, signage, bench, etc.) TV and Radio Direct Mail Sponsorships (sports teams, charities, etc.) Exhibits
Digital Website / Blog Google Ads Email Newsletter Email Signatures
Social Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, SnapChat , etc.
1. USE TRADITIONAL AS THE DRIVER
2. USE TRADITIONAL AS THE PRIZEContest on social media
Announce and promote winner on traditional
BillboardPrint adRadio
3. THE WRITTEN WORD All that printed material! Brochures Packaging Inserts Business Cards
4. ORGANIZE AND PROMOTE OFFLINE EVENTS …with online events
5. PRINT MEDIA
6. WEBSITES
7. IN-STORE VIDEOS
8. MENUS AND TABLE TENTS
9. INTERNAL DISPLAYS
10. EMAIL MARKETING
11. EMAIL SIGNATURES
Source: http://jayasavannah.com/blog/insert-social-media-icons-into-email-signatures-web-pages/
12. PACKAGING
13. SOCIAL MEDIA
QUESTIONS?
@LisaLFlowers@LisaLFlowers1 (Instagram)
Facebook Group: MarketingStrategiesGroup
703-862-8743
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