Integrated MarketingMaking Online & Offline Work
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“IMC is the concept under which company carefully integrates its
many communication channels to deliver a clear, consistent and compelling message about the organisation and its products.”
Kotler (2005)
“ IMC is a management process of integrating all
marketing communications activities across relevant
audience points to achieve greater brand coherence.” Pickton & Broderick (2005)
Vs.
CompareTheMarket.com
Confused.com
MoneySupermarket.com
GoCompare.com
£-
£5.0
£10.0
£15.0
£20.0
£25.0
£30.0
Ad Spend 2009/10
£m
9
10
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12
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5.5 million visits CompareTheMeerket.com
80% in quotes
Cost per Acquisition reduced
Over 678,000 fans
44,000 followers & following over 36,000
18
400% increase in traffic
“Simples”, accepted into the Oxford English Dictionary
Most popular ad of 2010, in a study conducted by Nielsen
19
Over 5,000 fans
Over 1,000 followers
20% increase in customer numbers first three months of campaign
Most-irritating ad of 2010, up from 56% in 2009. Marketing by TNS,
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CompareTheMarket.com GoCompare.com£0
£10
£20
£30
£40
£50
£60
£70
Pre-Tax Profit 2009/10
£m
We are important No Isolation Communication is key Understand & Embrace Client’s Brand Elements Offline & Online not Offline vs. Online Integration is the future!
Simples! Questions?