Intangible-intensive profile of a company: the key to outperforming
Angel BarajasElena Shakina
Research question
• Do companies have certain intangible-intensive profile?
• If they do, how this profile influence the outperforming and investment attentiveness?
Hypothesis
• By following the strategy in a certain intangible-intensive profile company is likely to outperform
Steps of the research
Identification of the coordinates in intangible intensity (paper by Molodchik, Shakina,
Barajas, 2014)
6 components of intangibles
Identification of the profiles in the coordinates of intangibles
3-5 profiles
Estimation of the relation between the company profile and its outperforming
For the whole distribution of the companies
For those companies that create value
Econometric strategyPCA for each of the element of IC (intangibles): Human Capital (HC), Relational Capital (RC), Structural Capital (SC)
2 PCA in HC: management capability (MC), human resource capability (HRC)
2PCA in RC: customer loyalty (CL), networking capability (NWC)
2 PCA in SC: business process capability (BPC), innovative capability (InnC)
K-mean clustering 3 clusters with almost equal number of cases (2500-3300)
ANOVA Estimate the difference between clusters according to each criterion
Regression EVA=f(MC, HRC, CL, NWC, BPC, InnC, MC*CP, HRC*CP, CL*CP, NWC*CP, BPC*CP, MC*IP, HRC*IP, CL*IP, NWC*IP, BPC*IP, CP, IP, ind, year)MVA=g(MC, HRC, CL, NWC, BPC, InnC, MC*CP, HRC*CP, CL*CP, NWC*CP, BPC*CP, MC*IP, HRC*IP, CL*IP, NWC*IP, BPC*IP, CP, IP, ind, year)
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
ih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Innovative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-2
0
2
Conservative profileih_MC
ih_HRC
ir_CL
ir_NWC
is_BPC
is_InnC
-1
-0.5
0
Low profile