the importance
of Instagram as a Social
Media Marketing
tool
What is Instagram?A photo and video sharing application
In 2012, purchased by Facebook bot $1 billion
Offers direct messaging feature
600 million monthly active users
3.5 billion photos liked every day
Utilized by many celebrities and companies in terms of social media marketing
90% of users under age 35
Why Instagram?Can tell a “visual story” about the brand
Can connect account to Facebook
Can reach consumers while they’re on the move
Visual-based marketing -- new product launch, videos, and behind the scenes content
Can keep track of analytics
Promotes products to a core demographic
Can share customer photographs
How to Use Instagram?Use hashtags in photo captions to drive more
users to the brand profile
Make a username that embodies brand name
Include links to drive traffic to the website
Utilize filters to create a brand aesthetic
Create contests for followers
Write detailed captions
Successful Instagram Marketing
Company Logo
Company description with link in bio. Links to various social platforms
Vibrant content, combination of photos and videos