Instagram for Business2012
August 2014#somoconf
Shannon KinneyFounder, Client Success Officer
Dream Local [email protected], @shannonkin, @dreamlocal
Instagram for Business• Audiences to target:
• Younger• “Up and coming”• Influencers
• Still difficult to administer client pages• No advertising opportunities for SMBs – yet• Excellent for retail, art, events, and more!!
Pro Tips• Speak to your audience!!!• It’s about storytelling• Leverage audience content to boost
engagement• Contests are excellent tools for fan base
growth• Develop a #hashtag strategy for the business
• Be gentle with calls to action
Customize your Content
Show Behind the Scenes Moments
Show Behind the Scenes Moments
#Hashtags and #Trends
Listen & Respond
Inspire your Audience
Showcase your work
Showcase your work
Case Study
Case Study
Questions?
Thank you!
www.facebook.com/dreamlocal@shannonkin, @dreamlocal
207-593-7665
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