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Instagram and Pinterest Impact on your Business

Instagram and Pinterest are both relatively new social media sites focusing on the sharing of visual content to increase your businesses brand awareness and website traffic. For this reason, businesses often ask what the difference is between the sites and how they can be used within their marketing strategy.

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It is important to understand the different functions of Pinterest and Instagram to use these to your business advantage. By applying creative features to your photos, Instagram allow businesses to portray the brands personality, which leads to users engaging with your business.














Instagram’s main asset is that it expands reach and facilitates engagement with your target audience with the sharing of creatively edited photos uploaded through mobile devices.














Pinterest differs from Instagram in that it can be used to directly post images and videos of the products and services you are selling to link back to your website to purchase.














As a business, you need to establish what objectives you are looking to achieve through sharing visual content, and then decide which site or combinations of sites will help facilitate this best.














If brand awareness and reach is your main desired objective, it may be best to focus on Instagram, whereas if you are looking to directly drive sales, Pinterest may be the best option to focus on.














It is important to work out which social media sites work best for your business by experimenting with the different social media sites and measuring the results.














When you post on Instagram and Pinterest, you can link both your Facebook and Twitter accounts so that your photos, images and videos are posted seamlessly on multiple different sites














increasing reach to your target audience. Make sure to apply the best Search Engine Optimization when posting visual content on these social media sites by using relevant keywords associated with every picture.














Pinterest seems to provide a more directly call-to-action leading to conversions as it targets users ready to buy.









