Download pptx - Inspire 2014 – Rosenblatt Securities: Exploiting Visualization to Make Connections in Tableau

#inspire14

Exploiting Visualization to Make Connections in Tableau

Joe MakoDirector of Visual AnalyticsRosenblatt Securities

#inspire14#inspire14

The Problem with Most Advice

Drawing by Stefano Tambellini


We need to make sense of our data and communicate

Why?


Awareness of aspects to enable success in Tableau:

How?

1. Let your data structure match the task2. Be aware of your data granularity3. Design visuals for intentional comparisons


Enable visual analysis with mindful data transformation

What?



How?



Tableau is most flexible with non-intuitive data structures

Let your data structure match the task



How?



Your level of detail determines what you can discover

Be aware of your data granularity



How?



Leverage human cognation to understand our data

Design visuals for intentional comparisons


Mindfulness = Success in Tableau:

Awareness in Tableau

1. Intentional data structure2. Chosen data granularity3. Designed to enable comparisons


How to Draw an Owl

Zen of Visual Analysis by Tableau

#inspire14

THANK YOU!