Download pdf - InsightXplorer Monthly Report_201110

8/3/2019 InsightXplorer Monthly Report_201110

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2011 10


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2

ARO

ARO...........3

2011 10......15

IX Survey

....22

...............29

...........39

What Smartphones Say About Their User...45

Incentives Give a Boost to Consumer Products

Ads48

2011 10......51


3/58

AARROO --


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comScoreMedia Metrix

201110retail90%71%63%

retail70%

96

retail57%

1: 201110comScore Retail

: comScore Media Metrix; : 201110
http://www.comscore.com/http://www.comscore.com/http://www.comscore.com/


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2: 201110comScore Retail()

: comScore Media Metrix; : 201110

comScoreSegment Metrixretail1

40%TechnologyComparison ShoppingAuctionsTravel2

ApparelConsumer ElectronicsLifestylesTravel

InformationRetail

3: 201110comScore Retail

: comScore Segment Metrix; : 201110

1 heavy 20%

2 ApparelRetail

ApparelApparel
http://www.comscore.com/http://www.comscore.com/http://www.comscore.com/


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FIND98B2C

2,0761014,070C2C

981,699992,02219%

4:()

: 3

ARO1072.99%

201170-80%50

1

5: 20111-10

: InsightXplorerARO;: 20111-10

3 : http://www.iii.org.tw/business/2_5_7.asp
http://gcis.nat.gov.tw/welcome.jsphttp://www.iii.org.tw/http://www.iii.org.tw/http://www.iii.org.tw/http://gcis.nat.gov.tw/welcome.jsp


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6: 20111-10()


1076%70%

73%110

7: 20111-10()


UDN3udn(shopping.udn.com)PChome4

(pcstore.com.tw)ARO10

Yahoo!momoYahoo!

Yahoo!PChome
http://www.udn.com/http://www.udn.com/http://shopping.udn.com/http://shopping.udn.com/http://shopping.udn.com/http://www.pchome.com.tw/http://pcstore.com.tw/http://pcstore.com.tw/http://buy.yahoo.com.tw/http://buy.yahoo.com.tw/http://www.momoshop.com.tw/http://www.momoshop.com.tw/http://tw.mall.yahoo.com/http://tw.mall.yahoo.com/http://tw.yahoo.com/http://tw.yahoo.com/http://www.pchome.com.tw/http://www.pchome.com.tw/http://tw.yahoo.com/http://tw.mall.yahoo.com/http://www.momoshop.com.tw/http://buy.yahoo.com.tw/http://pcstore.com.tw/http://www.pchome.com.tw/http://shopping.udn.com/http://www.udn.com/


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1: 201110

: InsightXplorerARO;: 201110

IX Survey1060%

24.5%

()

(25.5%)(24.9%)(24.1%)

8: vs

:;: 201110; Base: , N=3,669; , N=3,384

9: ()

:;: 201110; Base:, N=3,264


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78

LativNARUKOARO

20111033.85%127.25%24%

101144%

10: 20111-10


11: 20111-10()

http://www.lativ.com.tw/http://www.mayuki.com.tw/http://www.naruko.com.tw/shop/http://www.naruko.com.tw/shop/http://www.naruko.com.tw/shop/http://www.mayuki.com.tw/http://www.lativ.com.tw/


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(Made In Taiwan)IX Survey

3Lativ

(14.4%)5213(4.4%)PAZZO(4.2%)

12:

:;: 20119; Base:, N=4,084

13:

:;: 20119; Base:, N=4,084

LativPAZZOillori1

Lativ

PAZZOillori
http://www.lativ.com.tw/http://www.5213.com.tw/http://www.5213.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.illori.com.tw/http://www.illori.com.tw/http://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.illori.com.tw/http://www.illori.com.tw/http://www.illori.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.illori.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.5213.com.tw/http://www.lativ.com.tw/


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14: 20111-10


Lativillori

PAZZOLativPAZZO

illoriLativ20-39

62%PAZZO5529illori307

15: 201110

http://www.lativ.com.tw/http://www.illori.com.tw/http://www.illori.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.illori.com.tw/http://www.illori.com.tw/http://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.illori.com.tw/http://www.illori.com.tw/http://www.illori.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.illori.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.lativ.com.tw/http://www.pazzo.com.tw/Shop/index.aspxhttp://www.illori.com.tw/http://www.lativ.com.tw/


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2010GrouponGroupon

Yahoo!+yamyamPChome

8LiKer

GoodLife41083

26Groupon 4

16: 2011()

:GoodLife4

ARO10Groupon

GOMAJI17Life

17Life

2: 201110


4 GoodLife: http://blog.goodlife.tw/?page=1
http://www.groupon.com.tw/http://www.atlaspost.com/http://www.groupon.com.tw/http://www.groupon.com.tw/http://tw.nuomi.com/http://www.lashou.com/http://tw.yahoo.com/http://tw.yahoo.com/http://tw.bigdeals.yahoo.net/http://tw.discount.yahoo.net/mall.phphttp://tw.discount.yahoo.net/mall.phphttp://www.yam.com/http://www.yam.com/http://josho.yam.com/http://josho.yam.com/http://www.pchome.com.tw/http://www.pchome.com.tw/http://www.pchome.com.tw/http://www.liker.com.tw/http://www.liker.com.tw/http://buy.goodlife.tw/http://buy.goodlife.tw/http://www.groupon.com.tw/http://www.groupon.com.tw/http://www.groupon.com.tw/http://www.groupon.com.tw/http://www.gomaji.com/http://www.17life.com/ppon/default.aspxhttp://www.17life.com/ppon/default.aspxhttp://www.17life.com/ppon/default.aspxhttp://www.17life.com/ppon/default.aspxhttp://www.jigocity.com.tw/http://www.lashou.com/http://www.lashou.com/http://www.jigocity.com.tw/http://www.17life.com/ppon/default.aspxhttp://www.17life.com/ppon/default.aspxhttp://www.gomaji.com/http://www.groupon.com.tw/http://www.groupon.com.tw/http://buy.goodlife.tw/http://www.liker.com.tw/http://www.pchome.com.tw/http://www.pchome.com.tw/http://josho.yam.com/http://www.yam.com/http://tw.discount.yahoo.net/mall.phphttp://tw.bigdeals.yahoo.net/http://tw.yahoo.com/http://www.lashou.com/http://tw.nuomi.com/http://www.groupon.com.tw/http://www.groupon.com.tw/http://www.atlaspost.com/http://www.groupon.com.tw/


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17: 20116-10


IX Survey/(33.6%)

(14.9%)(11.4%)/

(28.4%)(19.8%)/(19.7%)

18: ?()

:;: 20113; Base:, N=4,034

GoodLife

ARO
http://buy.goodlife.tw/http://buy.goodlife.tw/http://buy.goodlife.tw/


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1. comScore10retail90%

71%63%

2. 98B2CC2C

3. 78

4. ARO10Yahoo!momo

Yahoo!

5. ARO10124%

101144%

6. IX Survey3

Lativ5213PAZZO

7. Lativ PAZZOillori

8. LativPAZZO

illoriLativ20-39PAZZO

5529illori307

9. GoodLife4108

Groupon 4

10. ARO10Groupon

GOMAJI17Life

11. IX Survey/

/

/


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AARROO22001111 1100


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ARO2011 10

AROARO

ARO(%)Web(%)()

ARO

2011 10

,

(18-22)/

(23-27)

(25-34 4)3C

/

(40)


17/58

2011 10ARO

% 100% 12.20% 5.08% 2.62% 5.45%

3C

3C

3C 3C

/

/ ISP

SourceInsightXplorer, 2011 10


18/58

2011 10()

Yahoo!Facebook Google

Google

(18-22)Wikipedia

(23-27)Live.com

(25-34 4)Blogspotudn

(40) HiNet

2011 10

Yahoo! Yahoo! Yahoo! Yahoo! Yahoo!

Facebook Facebook Facebook Facebook Facebook

Google Google Google Google

YouTube Google YouTube

YouTube YouTube

YouTube

PChome yam yam Blogspot PChome

yam Wikipedia PChome PChome HiNet

HiNet HiNet Live.com udn yam

Bloghpot Bloghpot Blogspot yam udn



19/58

2011 10Web()

Web Yahoo! Facebook

Yahoo!

(18-22) FacebookPlurk

(23-27) i-part

(25-34 4)Mobile01udnHiNet

(40) BabyHome

2011 10Web

Yahoo! Facebook Yahoo! Yahoo! Yahoo!

Facebook Yahoo! Facebook Facebook Facebook

Google Google Google Google Google

YouTube YouTube YouTube Mobile01 YouTube

YouTube

Live.com Live.com BabyHome

Plurk Live.com

Live.com i-part udn

yam HiNet

PChome PChome PChome



20/58

2011 10()

(18-22)

(23-27)NOWnews104

(25-34 4) YouTubeMobile01udnHiNet

PChomeWikipedia

(40)momoBabyHome

2011 10(ARO 20)

Facebook Facebook YouTube

YouTube Facebook Mobile01 YouTube

YouTube YouTube udn Facebook

Mobile01

104 Facebook

HiNet

Mobile01

udn Yahoo! Yahoo! Yahoo!

Yahoo! Yahoo! PChome BabyHome

udn Wikipedia



21/58

2011 10

3C

/

Blogspotudn

Mobile01udnHiNet

YouTubeMobile01udnHiNet

PChomeWikipedia

HiNet

BabyHome

momo

BabyHome

Live.com

i-part

NOWnews104

/

Wikipedia

FacebookPlurk


22/58


23/58

2011 10

(IX Survey ) 10-79

2011/10/15~2011/10/16

3,701

2011 10

10 15 10 16 3,701

2011 08

(84.7%) 25-29 (34.1%)

25-3912.7% 19

44.3% 28.7% 25-29

26.4%


24/58

101-500 (33%)

24 501-1000 (31.3%)

30-34 40 1001-2000

(13.8%) 40


25/58

27.0%

(26.2%) 20-24

22.9%)

42.9%

34.0% 35-39 28.5%


26/58

(34.5%)

40

(25.5%) 20-24

(19.6%) 40


27/58

(66.7%) 35-39

(52.6%) 19 / (29.5%)

24


28/58

(62.9%) 35-39

(61.8%) (57.9%)

101-1,000


29/58


30/58

2011 10

(IX Survey ) 10-79

2011/10/22~2011/10/23

3,342

2011 10 10

22 10 23 3,342 2011 09

(27.2%) 40

(23.3%) 25-29 (15.5%%) 20-24


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501~1500 (42.5%) 500

(26.9%) 1501~2500 (18.9%)


32/58

/

(67.0%) / (43.4%) 35

(36.3%)

(36.6%) (32.1%)

(29.7%)


33/58

(36.9%) 19 30-34

(32.1%) 40

(13.3%)


34/58

(37.5%)

/ (36.3%) 35-39

(30.8%) 35-39


35/58


36/58

/ (58.3%) / (28.9%) 25-39

(28.9%) 20-24/ /

/ (39.6%) 40

(38.9%) 35-39

(33.7%) 40


37/58

1.

2. 40

3. 501~1500

4. 500

5. / /

6.

7.

8. 35-39


38/58

9. / /

10. 40

40

501~1500

/

35-39

40


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2011 10

(IX Survey ) 10-79

2011/10/29~2011/10/30

3,458

(MIC)

(58.3%) (56.6%) (54.2%) (44.9%) (41.3%)

3.3

2011 10

10 29 10 30

3,458 2011 09

2 3 1 (37.1%) 40

1 1 (27.1%) 24

1 1 (19.5%)


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YouTube 88.4% 35-39

(29.9%)

MV 52.1% 24

(45.4%)

35-39 33.5% 30-34

MV


42/58

1 35.1% (32.3%)

35

20-29


43/58

39.5%

(36.8%)

31.3%


44/58

60.6%

(49.7%) 20-24 47.5%

25-29

2

3 1 YouTubeMV

1


45/58

What Smartphones Say About Their Users


46/58

rspr Mi sits i BaBrr

rspr Mi sits ri i

ri i 80%

ri i BaBrr 64%i

rspr Mi sits

38% i BaBrr 24%


47/58

BaBrr rspr Mi

sits BaBrr

BaBrr

$84,000 i $83,000 ri

$65,000 ri

rspr Mi sits

BaBrr i

ri pp

Martr 2013 ri 42% pp

ri 32% M BaBrr 2010 30%

2013 15%Martr 48.5%

ttp//.artr./rti.asp1008626


48/58

Incentives Give a Boost to Consumer Products


49/58

oaV tor

2011

12 10

or paka oo , G

161

G


50/58

arkt

http//.arktr.o/rt.apx1008623


51/58

22001111 1100


52/58

2011 10

//

Taipei Free 71

Taipei Free

China Books

(Facebook)Websense

10/6

Facebook iPad App Facebook iPad

Facebook

Facebook

iPhone 4S

iPhone

iPhone 4S

iPhone

iPhone iPhone4NFC NFC

5

5MOU
http://news.cnyes.com/Content/20111003/KDZPXITFMZ80I.shtml?c=headline_sitehead%20ForceRecrawl:%200http://news.cnyes.com/Content/20111003/KDZPXITFMZ80I.shtml?c=headline_sitehead%20ForceRecrawl:%200http://news.cnyes.com/Content/20111003/KDZPXITFMZ80I.shtml?c=headline_sitehead%20ForceRecrawl:%200http://news.cnyes.com/Content/20111003/KDZPXITFMZ80I.shtml?c=headline_sitehead%20ForceRecrawl:%200http://money.chinatimes.com/news/news-content.aspx?id=20111001001114&cid=1208http://www.zdnet.com.tw/news/web/0,2000085679,20151525,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151525,00.htmhttp://www.bnext.com.tw/focus/view/cid/103/id/20363http://www.bnext.com.tw/focus/view/cid/103/id/20385http://www.bnext.com.tw/focus/view/cid/103/id/20385http://www.bnext.com.tw/focus/view/cid/103/id/20376http://www.bnext.com.tw/focus/view/cid/103/id/20376http://tw.news.yahoo.com/iphone-4s-%E4%BA%AE%E7%9B%B8-%E8%81%B2%E6%8E%A7%E5%8A%A9%E7%90%86-%E8%B6%85%E7%82%AB-213000605.htmlhttp://tw.news.yahoo.com/iphone-4s-%E4%BA%AE%E7%9B%B8-%E8%81%B2%E6%8E%A7%E5%8A%A9%E7%90%86-%E8%B6%85%E7%82%AB-213000605.htmlhttp://tw.news.yahoo.com/iphone-4s-%E4%BA%AE%E7%9B%B8-%E8%81%B2%E6%8E%A7%E5%8A%A9%E7%90%86-%E8%B6%85%E7%82%AB-213000605.htmlhttp://tw.news.yahoo.com/iphone-4s-%E4%BA%AE%E7%9B%B8-%E8%81%B2%E6%8E%A7%E5%8A%A9%E7%90%86-%E8%B6%85%E7%82%AB-213000605.htmlhttp://news.chinatimes.com/tech/171702/132011101700908.htmlhttp://news.chinatimes.com/tech/171702/132011101700908.htmlhttp://news.chinatimes.com/tech/12050903/122011101900096.htmlhttp://news.chinatimes.com/tech/12050903/122011101900096.htmlhttp://news.chinatimes.com/tech/12050903/122011101900096.htmlhttp://news.chinatimes.com/tech/12050903/122011101900096.htmlhttp://news.chinatimes.com/tech/171702/132011101700908.htmlhttp://tw.news.yahoo.com/iphone-4s-%E4%BA%AE%E7%9B%B8-%E8%81%B2%E6%8E%A7%E5%8A%A9%E7%90%86-%E8%B6%85%E7%82%AB-213000605.htmlhttp://www.bnext.com.tw/focus/view/cid/103/id/20376http://www.bnext.com.tw/focus/view/cid/103/id/20385http://www.bnext.com.tw/focus/view/cid/103/id/20363http://www.zdnet.com.tw/news/web/0,2000085679,20151525,00.htmhttp://money.chinatimes.com/news/news-content.aspx?id=20111001001114&cid=1208http://news.cnyes.com/Content/20111003/KDZPXITFMZ80I.shtml?c=headline_sitehead%20ForceRecrawl:%200


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iOS 5 200

iPhone 4S iOS5

U-TOWN

U-TOWN

RightNow

2Oracle 15RightNow Technologies

iCloudGoogleAndy RubinGoogle

ABC

(Yahoo)ABC News(premier)

1 YouTube 1 YouTube

Alibaba Group Holding Ltd.

Web 43.75%

Fire 9.5

eDataSourceAmazon Kindle Fire 9.5

eBay 40

eBay 40 20
http://news.chinatimes.com/tech/12050905/112011101500119.htmlhttp://news.chinatimes.com/tech/12050905/112011101500119.htmlhttp://news.chinatimes.com/tech/12050905/112011101500119.htmlhttp://news.chinatimes.com/tech/12050905/112011101500119.htmlhttp://news.chinatimes.com/tech/12050903/122011102500390.htmlhttp://news.chinatimes.com/tech/12050903/122011102500390.htmlhttp://news.chinatimes.com/tech/12050903/122011102500190.htmlhttp://news.chinatimes.com/tech/12050903/122011102500190.htmlhttp://news.chinatimes.com/tech/12050903/122011102400286.htmlhttp://news.chinatimes.com/tech/12050903/122011102400286.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151529,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151529,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151539,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151539,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151539,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151539,00.htmhttp://tw.news.yahoo.com/%E9%A6%AC%E9%9B%B2%E8%81%AF%E6%89%8B%E7%A7%81%E5%8B%9F%E5%9F%BA%E9%87%91-%E6%94%B6%E8%B3%BC%E9%9B%85%E8%99%8E-213000965.htmlhttp://tw.news.yahoo.com/%E9%A6%AC%E9%9B%B2%E8%81%AF%E6%89%8B%E7%A7%81%E5%8B%9F%E5%9F%BA%E9%87%91-%E6%94%B6%E8%B3%BC%E9%9B%85%E8%99%8E-213000965.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151469,00.htmhttp://money.chinatimes.com/news/news-content.aspx?id=20111004000029&cid=1211http://money.chinatimes.com/news/news-content.aspx?id=20111004000029&cid=1211http://money.chinatimes.com/news/news-content.aspx?id=20111004000029&cid=1211http://money.chinatimes.com/news/news-content.aspx?id=20111004000029&cid=1211http://www.bnext.com.tw/focus/view/cid/103/id/20381http://www.bnext.com.tw/focus/view/cid/103/id/20381http://www.bnext.com.tw/focus/view/cid/103/id/20381http://www.bnext.com.tw/focus/view/cid/103/id/20381http://money.chinatimes.com/news/news-content.aspx?id=20111004000029&cid=1211http://www.zdnet.com.tw/news/web/0,2000085679,20151469,00.htmhttp://tw.news.yahoo.com/%E9%A6%AC%E9%9B%B2%E8%81%AF%E6%89%8B%E7%A7%81%E5%8B%9F%E5%9F%BA%E9%87%91-%E6%94%B6%E8%B3%BC%E9%9B%85%E8%99%8E-213000965.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151539,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151529,00.htmhttp://news.chinatimes.com/tech/12050903/122011102400286.htmlhttp://news.chinatimes.com/tech/12050903/122011102500190.htmlhttp://news.chinatimes.com/tech/12050903/122011102500390.htmlhttp://news.chinatimes.com/tech/12050905/112011101500119.html


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Facebook friend.ly

Facebook

Google SocialGrapple

Google

200 40

Skype

Microsoft 85 Skype

(Financial Times) 35%

WiFi+iCloud

WiFi300 iCloud 12

iTunes iOS

7-ELEVEn7net 6
http://www.bnext.com.tw/focus/view/cid/103/id/20388http://www.bnext.com.tw/focus/view/cid/103/id/20388http://www.bnext.com.tw/focus/view/cid/103/id/20388http://www.bnext.com.tw/focus/view/cid/103/id/20424http://www.bnext.com.tw/focus/view/cid/103/id/20424http://www.bnext.com.tw/focus/view/cid/103/id/20424http://news.cnyes.com/Content/20111010/KDZRFK4VM82GV.shtml?c=pic%20ForceRecrawl:%201http://www.zdnet.com.tw/news/web/0,2000085679,20151608,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151608,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151635,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151635,00.htmhttp://news.chinatimes.com/tech/12050903/122011101500226.htmlhttp://news.chinatimes.com/tech/12050903/122011101500226.htmlhttp://news.chinatimes.com/tech/12050903/122011101700340.htmlhttp://news.chinatimes.com/tech/12050903/122011101700340.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151700,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151700,00.htmhttp://news.chinatimes.com/tech/171702/112011101600160.htmlhttp://news.chinatimes.com/tech/171702/112011101600160.htmlhttp://news.chinatimes.com/tech/171702/112011101600160.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151700,00.htmhttp://news.chinatimes.com/tech/12050903/122011101700340.htmlhttp://news.chinatimes.com/tech/12050903/122011101500226.htmlhttp://www.zdnet.com.tw/news/web/0,2000085679,20151635,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151608,00.htmhttp://news.cnyes.com/Content/20111010/KDZRFK4VM82GV.shtml?c=pic%20ForceRecrawl:%201http://www.bnext.com.tw/focus/view/cid/103/id/20424http://www.bnext.com.tw/focus/view/cid/103/id/20388


55/58

Android :

Android

Android 50

Android Market 50

Q2 1,360

ABI Research2011 112%netbooks

Android 5 iPad 456%

Millennial MediaAndroidAdMob iOS iAd

Facebook Amazon

Michael Arrington Facebook16 820

Google Chrome

StatCounterGoogle ChromeFirefox IE

Facebook 18%

FacebookFacebook 33%

Twitter 1,600 600%

TwitterChief Revenue OfficerAdam BainMixx Twitter 1600 80%
http://tw.news.yahoo.com/%E5%AE%8F%E9%81%94%E9%9B%BB%E6%83%B3%E8%B2%B7%E5%AA%92%E9%AB%94-%E7%AC%A6%E5%90%88%E5%93%81%E7%89%8C%E7%AD%96%E7%95%A5-045125228.htmlhttp://tw.news.yahoo.com/%E5%AE%8F%E9%81%94%E9%9B%BB%E6%83%B3%E8%B2%B7%E5%AA%92%E9%AB%94-%E7%AC%A6%E5%90%88%E5%93%81%E7%89%8C%E7%AD%96%E7%95%A5-045125228.htmlhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151866,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151866,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151866,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20151853,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20151853,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20151853,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20151853,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151863,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151863,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151863,00.htmhttp://www.bnext.com.tw/article/view/cid/128/id/20615http://www.bnext.com.tw/article/view/cid/128/id/20615http://www.bnext.com.tw/article/view/cid/128/id/20615http://www.bnext.com.tw/article/view/cid/128/id/20615http://www.bnext.com.tw/article/view/cid/128/id/20615http://www.bnext.com.tw/article/view/cid/145/id/20592http://www.bnext.com.tw/article/view/cid/145/id/20592http://www.bnext.com.tw/article/view/cid/145/id/20592http://www.bnext.com.tw/article/view/cid/103/id/20281http://www.bnext.com.tw/article/view/cid/103/id/20281http://www.bnext.com.tw/article/view/cid/103/id/20324http://www.bnext.com.tw/article/view/cid/103/id/20324http://www.bnext.com.tw/article/view/cid/103/id/20324http://www.bnext.com.tw/article/view/cid/103/id/20326http://www.bnext.com.tw/article/view/cid/103/id/20326http://www.bnext.com.tw/article/view/cid/103/id/20326http://www.bnext.com.tw/article/view/cid/103/id/20326http://www.bnext.com.tw/article/view/cid/103/id/20326http://www.bnext.com.tw/article/view/cid/103/id/20324http://www.bnext.com.tw/article/view/cid/103/id/20281http://www.bnext.com.tw/article/view/cid/145/id/20592http://www.bnext.com.tw/article/view/cid/128/id/20615http://www.zdnet.com.tw/news/ce/0,2000085674,20151863,00.htmhttp://www.zdnet.com.tw/news/comm/0,2000085675,20151853,00.htmhttp://www.zdnet.com.tw/news/ce/0,2000085674,20151866,00.htmhttp://tw.news.yahoo.com/%E5%AE%8F%E9%81%94%E9%9B%BB%E6%83%B3%E8%B2%B7%E5%AA%92%E9%AB%94-%E7%AC%A6%E5%90%88%E5%93%81%E7%89%8C%E7%AD%96%E7%95%A5-045125228.html


56/58

eMarketer2011 55 2013 100

38

438

Google

ComScoreInc.Google Inc. 9 65.3% 8 64.8%Yahoo! Inc. 16%

Google+ 60%

Google+1200%

Wi-Fi

Wi-Fi(Wi-Fi Alliance) 1000Wi-Fi

iPhone HTC Strategy Analytics iPhone

LBS TaiwanYo LBS

iCloud 2

iPhone 4S

iOS 5

iCloud

iOS 5 2,500iCloud 2,000

iOS5 Twitter

iOS5 TwitterApple iOS5 Twitter
http://www.zdnet.com.tw/news/web/0,2000085679,20151589,00.htmhttp://tw.tech.yahoo.com/network_trend/article/id/20268/http://tw.tech.yahoo.com/network_trend/article/id/20268/http://www2.cna.com.tw/ShowNews/Detail.aspx?pNewsID=201110110056&pType0=aIT&pTypeSel=0%20ForceRecrawl:%200http://www2.cna.com.tw/ShowNews/Detail.aspx?pNewsID=201110110056&pType0=aIT&pTypeSel=0%20ForceRecrawl:%200http://www2.cna.com.tw/ShowNews/Detail.aspx?pNewsID=201110110056&pType0=aIT&pTypeSel=0%20ForceRecrawl:%200http://www.bnext.com.tw/focus/view/cid/103/id/20426http://www.bnext.com.tw/focus/view/cid/103/id/20426http://www.bnext.com.tw/focus/view/cid/103/id/20426http://www.bnext.com.tw/focus/view/cid/103/id/20380http://www.bnext.com.tw/focus/view/cid/103/id/20380http://www.bnext.com.tw/focus/view/cid/103/id/20348http://www.bnext.com.tw/focus/view/cid/103/id/20348http://www.bnext.com.tw/focus/view/cid/103/id/20348http://www.bnext.com.tw/article/view/cid/103/id/20513http://www.bnext.com.tw/article/view/cid/103/id/20518http://www.bnext.com.tw/article/view/cid/103/id/20518http://www.bnext.com.tw/article/view/cid/103/id/20518http://www.bnext.com.tw/article/view/cid/103/id/20517http://www.bnext.com.tw/article/view/cid/103/id/20517http://www.bnext.com.tw/article/view/cid/103/id/20517http://www.bnext.com.tw/article/view/cid/103/id/20517http://www.bnext.com.tw/article/view/cid/103/id/20518http://www.bnext.com.tw/article/view/cid/103/id/20513http://www.bnext.com.tw/focus/view/cid/103/id/20348http://www.bnext.com.tw/focus/view/cid/103/id/20380http://www.bnext.com.tw/focus/view/cid/103/id/20426http://www2.cna.com.tw/ShowNews/Detail.aspx?pNewsID=201110110056&pType0=aIT&pTypeSel=0%20ForceRecrawl:%200http://tw.tech.yahoo.com/network_trend/article/id/20268/http://www.zdnet.com.tw/news/web/0,2000085679,20151589,00.htm


57/58

Forrester Consulting

24

80%Facebook24

Gartner 2011 103

Gartner2011 103 2010 73

comScore 9 20%

comScore 9 20%
http://www.zdnet.com.tw/news/web/0,2000085679,20151779,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151779,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151760,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151760,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151760,00.htmhttp://www.bnext.com.tw/article/view/cid/128/id/20538http://www.bnext.com.tw/article/view/cid/128/id/20538http://www.bnext.com.tw/article/view/cid/128/id/20538http://www.bnext.com.tw/article/view/cid/128/id/20538http://www.bnext.com.tw/article/view/cid/128/id/20554http://www.bnext.com.tw/article/view/cid/128/id/20554http://www.bnext.com.tw/article/view/cid/128/id/20554http://www.bnext.com.tw/article/view/cid/128/id/20554http://www.bnext.com.tw/article/view/cid/128/id/20554http://www.bnext.com.tw/article/view/cid/128/id/20538http://www.zdnet.com.tw/news/web/0,2000085679,20151760,00.htmhttp://www.zdnet.com.tw/news/web/0,2000085679,20151779,00.htm


58/58

(ARO Panel)

NetRoverTMAccess Rating Online (ARO

)

(Internet Audience Measurement)

IX Survey panel

CyberPanel-Taiwan IX Survey

ARO Survey