20151015
App
2015 10 15
2015 10 15
App201591820App2,095comScore Media Metrix
App
2015 10 15
Key Findings(94%)2,8409.14 (1)22.7%
(77.4%)(39.1%)(15.3%)
(91.8%)49.1%38.4%
(73.7%)56.2%48.2%
App
20158201.415.2%
App
2015 10 15
Key Findings
818.4(10.1) 82%
4625-3418-2435-44
(U) iPeenFonFood(U)(u)
Top4 25-34 (U) WalkerLand 18-34(U) OpenRice 35-44 (U) WalkerLand 45 (U) OpenRice
Top4 25-34 (U) 45 (U) MSN 18-34(U) 35-44 45 (u)
App
2015 10 15
Key FindingsSegment Metrix
25-3435-44100%
App
2015 10 15
94%9.14 (1)31-6(40.8%)7-15(35.2%)
22.7%(22.6%)18.5%
6.0%
40.8%35.2%
18.0%
1-6
7-15
Base: N=2095 : Sep 2015
22.7%
22.6% 18.5%
13.3%
11.7% 5.9%
5.1%
++
+
+
+
Base: N=1968 : Sep 2015
App
2015 10 15
2,8401,001~3,000 (35.7%)1-6
(91.8%)(49.1%)40(38.4%)
12.3%
14.9%
35.7%
20.4%
16.7%
500
500~1,000
1,001~3,000
3,001~5,000
5,001
Base: N=1968 : Sep 2015
49.1% 38.4%
4.3% 8.2%
Base: N=2095 : Sep 2015
App
2015 10 15
(77.4%)(39.1%)(15.3%)
4.1% 7.2%
22.4%
23.0%
43.2%
/
Base: N=2095 : Sep 2015
77.4%
39.1%
15.3%
9.1%
6.9%
5.3%
4.0%
0.3%
0% 20% 40% 60% 80%
APP
PTT
Base: N=1190 : Sep 2015
(56.8%)(22.4%)(23%)
App
2015 10 15
56.2%
48.2%
1.3%
26.3%
0% 20% 40% 60% 80%
Base: N=2095 : Sep 2015
(73.7%) 56.2%48.2%comScore Media Metrix
App
2015 10 15 comScore MMXARO 2015 8
20158(Lifestyle Foods)201.4(Reach) 15.2%2015116.7%14%~15%(Average Daily Visitors)810.1818.482%
Aug-2014, 101
Aug-2015, 184
020406080
100120140160180200
Aug-2014, 11.3
Jan-2015, 16.7 Aug-2015, 15.2
0.02.04.06.08.0
10.012.014.016.018.020.0
% Reach Average Daily Visitors (000)
App
2015 10 15 comScore MMXARO 2015 8
Demographic Profile (%Composition Unique Visitors)*(Composition Index UV)46 25-34 18-44
10.8%
16.1%
16.0%
7.6%
5.6%
6.0%
11.5%
8.1%
7.9%
4.6% 55+
45-54
35-44
25-34
18-24
40.1% 59.9% (89)
(96)
(74)
(96)
(78)
(77) (124) (144)
(101)
(145)
(144)
(145)
%Composition Unique Visitors Composition Index UV (#)(#)
App
2015 10 15
()(55.5%)20-24(44.4%)(44.2%)
()(70.6%)1925-29(56.8%)(38.2%)(37.2%)
70.6% 56.8%
38.2% 37.2%
27.5% 23.9%
18.1% 15.2%
11.0%
0% 20% 40% 60% 80%
()
Base: N=1010 : Sep 2015
55.5%
44.4% 44.2%
25.0%
24.8% 22.2%
18.9% 9.6% 9.5%
0% 20% 40% 60% 80%
PTT
App
()
Base: N=796 : Sep 2015
App
2015 10 15 comScore MMXARO 2015 8
(U) iPeen180 FonFood 50 (U) OpenRice
Media/Measures Total Unique Visitors (000) Reach Average
Daily Visitors (000)
Average Visits per
Visitor Mean Age
(U) iPeen 1,894 14.3% 122 2.2 34.8
FonFood 522 4.0% 20 1.2 34.1
(U) WalkerLand 310 2.3% 16 1.6 36.7
(U) OpenRice 191 1.4% 14 2.4 36.7
Top4
App
2015 10 15 comScore MMXARO 2015 8
Top425-3425-34(U) WalkerLand35-44(U) WalkerLand(U) OpenRice
6.0%
12.1% 6.3%
9.2%
13.7%
20.5% 18.2%
9.3%
17.9%
23.2% 5.6%
22.1%
3.9%
12.0% 5.0%
8.8%
8.5%
19.8% 20.1%
13.3%
1.1%
15.8% 10.1%
8.9%
5.8%
13.9% 10.1%
10.0%
9.3%
19.1% 16.3%
9.8% 45+
35-44
25-34
18-24
(75)
(91)
(116)
(75)
(86)
(148)
(171)
(125)
42.1% (81) 57.9% (120)
(U) iPeen FonFood
45+
35-44
25-34
18-24
(69)
(57)
(100)
(77)
(81)
(165)
(183)
(183)
35.4% (68) 64.6% (134)
45+
35-44
25-34
18-24
(66)
(45)
(100)
(50)
29.7% (57) 70.3% (146)
(U) OpenRice
(193)
(51)
(207)
(240)
45+
35-44
25-34
18-24
(67)
(92)
(131)
(14)
(116)
(182)
(177)
(114)
35.9% (69) 64.1% (133)
(U) WalkerLand
Total
Total Total
Total
%Composition Unique Visitors Composition Index UV (#)(#)
App
2015 10 15
App19(62.4%)(53%)
App2.291-3(32.8%)1-3(24.1%)
12.7%
12.0%
24.1% 18.4%
32.8%
App
4-6
1-3
1-3
Base:App N=198 : Sep 2015
69.0%
62.4% 53.0%
48.3%
44.9% 42.2%
37.4% 35.2%
32.9% 30.0%
0% 10% 20% 30% 40% 50% 60% 70%
App
App
Base:App N=426 ; Sep 2015
App
2015 10 15
()(54%)(53.6%)(33.7%)(32%)App(29.3%)
()(71.1%)(63.4%) ()20-24
71.1%
63.4% 38.7%
37.7%
37.3% 28.9%
26.0% 20.0%
7.4%
0% 20% 40% 60% 80%
()
Base: N=1177 : Sep 2015
54.0%
53.6% 33.7%
32.0%
29.3% 16.5%
13.6% 11.9%
9.1%
0% 20% 40% 60%
App
PTT
()
Base: N=932 : Sep 2015
App
2015 10 15 comScore MMXARO 2015 8
(U) 80(u) 40
Media/Measures Total Unique Visitors (000) Reach Average Daily Visitors (000)
Average Visits per
Visitor Mean Age
(U) 807 6.1% 95 4.3 35.0
(u) 406 3.1% 30 2.5 37.6
283 2.1% 12 1.4 40.3
(U) MSN 89 0.7% 12 4.3 46.1
Top4
App
2015 10 15
7.0%
8.7%
7.4%
12.6%
3.0%
9.4%
28.7% 19.4%
4.5%
13.5% 7.2%
9.1%
11.0%
17.7%
19.1% 11.7%
0%
10.6%
6.8%
14.4%
1.1%
10.5%
5.2%
40.5%
4.4%
9.2% 5.0%
9.1%
10.0%
16.2%
20.4% 19.7% 45+
35-44
25-34
18-24
(68)
(65)
(112)
(57)
(102)
(173)
(158)
(147)
35.7% (69) 64.3% (134)
(U) (u)
45+
35-44
25-34
18-24
(68)
(45)
(77)
(57)
(171)
(184)
(145)
(133)
30.1% (58) 69.9% (145)
45+
35-44
25-34
18-24
(386)
(47)
(87)
(14)
68.2% (132) 31.8% (66)
(U) MSN
(125)
(62)
(95)
(0)
45+
35-44
25-34
18-24
(94)
(67)
(73)
(89)
(169)
(260)
(84)
(40)
36.3% (70) 63.7% (132)
Total
Total Total
Total
%Composition Unique Visitors Composition Index UV (#)(#)
Top4(U) MSN3518-34(U) 35-4445(u)
App
2015 10 15
App2.011-3(34.7%)1-3(25.4%)
85.2%
37.2%
33.1%
32.8%
20.3%
14.4%
14.0%
0% 30% 60% 90%
MSN -
DayDayCook
App
Base:App N=273 : Sep 2015
7.8% 12.4%
25.4%
19.8%
34.7%
App
4-6
1-3
1-3
Base: App N=273 : Sep 2015
App(85.2%)(37.2%)(33.1%)(32.8%)
App
2015 10 15
/App(59%)20-2430-34(47.1%)(43.3%)
59.0%
47.1% 43.4% 42.4%
42.4% 40.9%
37.8% 35.6%
32.2% 31.8%
0% 20% 40% 60%
App
App
Base:App N=593 : Sep 2015
App
2015 10 15 comScore Segment Metrix ReportARO 2015 8
Segment Metrix25-3435-44(Reach)(Portals)100%(Social Media)99% (Retail) (Blogs)
100
99.4
98.4%
97.2%
98.3%
97.0%
90.0%
Portals
Social Media
- Blogs
- Social Networking
Retail
Search/Navigation
Multimedia
100
99.6%
98.3%
96.4%
99.4%
96.8%
91.3%
100
100
99.6%
98.5%
98.6%
96.9%
91.2%
Composition Index UV (#)
25-34 35-44
(102)
(101)
(130)
(102)
(119)
(100)
(94)
(102)
(102)
(130)
(101)
(121)
(100)
(95)
(102)
(102)
(132)
(103)
(120)
(100)
(95)
Reach
App
2015 10 15
(91.8%94%)
AppAppApp()(CP)
comScore14%~15%82%25-34Top435-44Segment Metrix
App
2015 10 15
1053 50.3%
1042 49.7%
19 319 15.2% 20-24 204 9.7% 25-29 197 9.4% 30-34 238 11.4% 35-39 247 11.8% 40 890 42.5%
1011 48.3%
530 25.3%
554 26.4%
(IX Survey)
CyberPanel
2015/09/182015/09/20
N=2,09595%,2.14%201508
App
2015 10 15
comScoreUnified Digital MeasurementTM(UDM) 6IABInternational Spiders and Bots List
Methodology
Global PERSON Measurement
Global MACHINE Measurement
Panel
Census
Unified Digital MeasurementTM (UDM)
Media Metrix
* comScore(UDM)unified(U)(u)
/
*Composiion Index UV 100
100
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