Download pdf - InsightXplorer Biweekly Report_20141230

8/10/2019 InsightXplorer Biweekly Report_20141230

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20141230


2/25

ARO / MMX

3 ARO / MMX

IX Survey

10

2014 1230


3/25

ARO / MMX

2014 12 30


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MV

KKBOXApple Inc.iTunes*SoundCloud

Spotify**201411161.6

11.9%

2014 1230

88.1

2014

4

*iTunes iTunes

**

***KKBOXiTunesSpotify


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comScore MMXA 2014 1230

KKBOX

KKBOX2004

app

Facebook

KKBOX20141180.7

15-2415-24

807

780

790

800

810

820

830

840

850

Sep-2014 Oct-2014 Nov-2014

(000)

32

29

30

31

32

33

34

35

36

37

38

39

Sep-2014 Oct-2014 Nov-2014

(

)

23

0

10

20

30

40

50

60

Sep-2014 Oct-2014 Nov-2014

(MM)

5,281

5,0005,0505,1005,1505,2005,2505,3005,3505,4005,4505,5005,550

Sep-2014 Oct-2014 Nov-2014

(000)

3.7 3.7

17.615.0

15.8

13.8

8.4

6.5

5.5

5.2

1.9

2.8

0

10

20

30

40

50

60

Males Females

55+

45-54

35-4425-34

15-24

6-14

Males: 52.9%

Females: 47.1 %

All Ma

All Fema

Males: 6-

Males: 15-

Males: 25-

Males: 35-

Males: 45-

Males: 5

Females: 6-

Females: 15-

Females: 25-

Females: 35-

Females: 45-

Females: 5

C


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iTunes

iTunesApple Inc./

iTunesApple

Podcast20141160.8

iTunes25-3415-24

608

540

550

560

570

580

590

600

610

620

630

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(000)

1

0

0

0

1

1

1

1

1

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(

)

2

0

0

0

1

1

1

1

1

2

2

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(MM)

892

0

100

200

300

400

500

600

700

800

900

1,000

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(000)

6.23.7

10.814.3

15.2 11.9

8.3

9.1

6.76.7

4.2

2.9

0

5

10

15

20

25

30

35

40

45

50

55

Males Females

55+

45-54

35-44

25-3415-24

6-14

Males: 51.4%Females: 48.6 %

All Male

All Female

Males: 6-14

Males: 15-24

Males: 25-34

Males: 35-44

Males: 45-54

Males: 55+

Females: 6-14

Females: 15-24

Females: 25-34

Females: 35-44

Females: 45-54

Females: 55+

Co


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SoundCloud

SoundCloud2007

3

23.8

15-24

238

0

50

100

150

200

250

300

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(000)

3

0

1

1

2

2

3

3

4

Aug-2014 Sep-2014 Oct-2014 Nov-2014

()

2

1

1

2

2

2

2

2

2

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(MM)

1,049

0

200

400

600

800

1,000

1,200

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(000)

4.87.3

17.5

17.9

13.6

14.9

11.36.0

1.9

0.0

1.03.9

0

5

10

15

20

25

30

35

40

45

50

55

Males Females

55+

45-54

35-44

25-34

15-24

6-14

Males: 50.1% Females: 49.9 %

All Male

All Female

Males: 6-14

Males: 15-24

Males: 25-34

Males: 35-44

Males: 45-54

Males: 55

Females: 6-14

Females: 15-24

Females: 25-34

Females: 35-44

Females: 45-54

Females: 55

C


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Spotify

Spotify2006

Spotify

Facebook201411Spotify23.2

15-3464%15-24

7.3

36.3

27.8

10.4

13.8

4.4

6-14

15-24

25-34

35-44

45-54

55+

232

180

190

200

210

220

230

240

250

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(000)

1

0

0

0

1

1

1

1

Aug-2014 Sep-2014 Oct-2014 Nov-2014

()

1

0

0

0

0

0

1

1

1

1

1

1

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(MM)

249

0

100

200

300

400

500

600

Aug-2014 Sep-2014 Oct-2014 Nov-2014

(000)

All Males

All Females

6-14

15-24

25-34

35-44

45-54

55+

Co

55.8

44.2


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!Apple

Inc.iTunesKKBOXSpotifySoundCloud

201411161.6

!KKBOX

app

20141180.7

KKBOX

15-24

!iTunesApple Inc./

20141160.8iTunes

25-3415-24

!SoundCloud

23.8

15-24

!Spotify

Facebook

Spotify23.2

15-3464%15-2

2014 1230


10/25


11/25

20141258

2,837

2014 1230


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Key Findings!

/(68.8%)

/(52.6%)

(49.4%)

!

(66.6%)/(64.6%)

3.89

()87.87

(68.1%)(34.4%)(32.7%)

(46.5%)

(40.8%)

(34.2%)/

(40.2%)(34.6%)

(31.0%)

!

()

(4

(18.5%)

(16.7%)

!/

192.29

(52.5%)

!

76.7%

33.7%

(66.8%)

(1

2014 1230


13/25

!

/(68.8%)

24

/(52.6%)

20-24

(49.4%)

2014 1230

(66.6%)

/

2


14/25

!

2014 1230

3.893~4(29.2%)

1~2(24.8%)

1(48.5%)

1~338.9%


15/25

!

2014 1230

(68.1%)

(34.4%)(32.7%)

(29.2%)

/(73.5%

/

(28.7%)(28.5


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17/25

!

2014 1230

(46.5%)

(40.8%)(34.2%)

24

25-29

25-2935-39


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!

2014 1230

/(40.2%)

20-24

(34.6%)24

(31.0%)

20-24

(53.8%)


19/25

!

2014 1230

(23.3%)

()(76.7%)

33.7%

43.0%

(52.5%)

20-2430-39

192.29

101


20/25


21/25

!

(42.7%)

(41.9%)

(61.1%)

(58.9%)


22/25

!

2014 1230

(37.5%)

1~3

20.4%


23/25

!

(49.4%)

KKbox()

3.89

87.87

23.3%

()(76.7%)

/

2014 1230


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2014 1230

(IX Survey)

CyberPanel

2014/12/052014/12/08

N=2,837

95%,1.84%201411

1463

1374

19 482

20-24 287

25-29 290

30-34 351

35-39 324

40 1104

1354

710

773


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(02) 3322-2882cm [email protected]

!

!