Download pdf - InsightXplorer Biweekly Report_20141117

8/10/2019 InsightXplorer Biweekly Report_20141117

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20141117


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2014 1117

App

App2014101820

2,137

Media MetrixMobile Metrix


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!Key Findings!comScore Media Metrix20149

!64.5% (13)

!

1.6 (8)

!159 (

11)

!17.9 (8)

!7.5 (11)

!Demographic Profile

!

6:415-34

25-34

15-24

!/

7:315-24

25-34


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2014 1117

!Key Findings!20149Top10

(U)Wikia Gaming

(U)Yahoo

!Segment Metrix 2.0

!

6-14(u)

!15-24(U)Dailymotion

!25-34(u)

!35-44

!45PPS

! comScore Mobile Metrix

21.8

3.7Twitch Mobile

App

10.93.1

! 8

App

91.1%App

App


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2014 1117

!Key Findings! App

4.7830

App2.8App

4.4137

App3.4

! AppCandy Crush

SagaLINE

App

! AppCandy

Crush Saga

//

!

(14.4%20.9%)

9

(22.9%)

30(26.6%)

! App

App

App


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comScore Media Metrix2014964.5%87

comScore 2813

1597.5comScore

1.617.9

288

comScore Media MetrixA

64.5 %

1.6 159

17.97.5

31.8 3114 61.7 17.8

NO.11NO.8NO.11NO.13

NO.

NO.8

1353.4Base =


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comScore Demographic Profile Report20149

(%Composition Unique Visitors)6:4

25-3415-24

(%Composition Pages)(%Compos

7:3


20149

42.3%28.8% 31.3

57.7%71.2% 68.9%


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Top10

Garena(App)

Top10(U)Wikia Gaming

(U)Twitch

(u)beanfun! (U)Yahoo

Top10(U)Yahoo

100


129

150

100

97

129

146

122

144

144

125

39

47

36

44

69

95

88

113

122

220

050100150200250

G

(U)Wikia Gaming

(U)Yahoo

gamebase

(U)Twitch

(u)beanfun!

(App)

Garena

0

20149Top10


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Segment Metrix 2.0T

(Composition Index UV)100100

6-1425-34(u)15-24

(U)Dailymotion45PPS

comScore Segment Metrix 2.0 AR

6-14

15-24

25-34

35-44


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2014 1117

App

App

comScore Mobile MetrixTwitch

comScore


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!App

App

83%App19

App

App230-34

App

35


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!App

App

App4.78

App4.41

App

(44.3%)

35-39

App (31.8%)

11~30

(32.6%32%)


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2014 1117

!App

App

11~1

App

5

79

1012

App

(43.6%)

(33.7%)App

(44.3%)

(33.5%)

App


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2014 1117

!AppApp

App

App

Candy Crush Saga(17.4%22.9%)

(13.3%8.27%)LINE (5%

4.4%) Candy Crush Saga

Ap

(63.4

(43.5%

(27.9%31.7%


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2014 1117

!App

App

App1

(41.7%)

App1~2

(36.2%)

App

1

1~2(21.5

(24.2%)

(22%)

App


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2014 1117

!App

App

2.8

3.4

3

79.9%71.3%

App

(51.1%52.8%)

(20.8%18.2%)


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2014 1117

!App

App

AppCandy Crush Saga(22.8%26%)

(12.1%9.1%)LINE

(4.3%)

Angry Bird(4.3%) Candy Crush

Saga

(54.8%44.5%)

(44.6%40.7%)

(25.5%30.2%)


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2014 1117

!App

App

(14.4%20.9%)

App

91~200(22.

30


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2014 1117

!App

App

(72.1%

67.3%)

App

38.4%)/(3

41.7%)


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!App

App

(52.2%

45.5%)

(26.5%25.3%)


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comScoreMobile Metrix/AppTrac

Tw

MetrixMobile Metrix(Browser Access)

(Application Access)Twitch

3.7

21iPad

comScore Mobile MetrixA

(Browser Access) (Application Access)

20149Twitch ((Total Unique Visitors) (

218

37

109

31


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!

AppApp

App14%

App

App

App


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!App

App

Candy Crus

LINE

Bird

App

(20.9%)

App

/


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2014 1117

!

Med

Demographic

/Top10

Segment Metrix 2.0 /

/Campaign/

/()

20149comScoreMobile Metrix

()

/comScore


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1102

1035

19 364

20-24 216

25-29 219

30-34 265

35-39 243

40 830

1019

535

583

(IX Survey)

CyberPanel

2014/10/182014/10/20

N=2,137

95%,2.12%201410


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comScoreUnified Digital MeasurementTM(UDM)

4

International Spiders and Bots List

Methodology

Global

PERSONMeasurement M

Panel

Unified Digital Measuremen

Mobile Metrix (Tier 3)

*comScore(UDM)

unified(U)(u)comScore

comScore

(Mobile Web)(Mobile

Applications)comScoreSDK

Mobile MetrixcomScore

2015Tier 2


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m [email protected]

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