Download pdf - InsightXplorer Biweekly Report_20140331

5/28/2018 InsightXplorer Biweekly Report_20140331

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20140331


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ARO / MMX

3 ARO / MMX

IX Survey

20

20140331


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ARO / MMX

20140331


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20140331


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comScore Media MetrixA 20140331

comScore Media Metrix 20142

(Lifestyles Beauty/Fashion/Style)

(31.8%)


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20140331

20142407.534.5%

3.49.2172.7

54.8%25-34(18.4%)15-24(16.1%)25-34

25-3415-24

15-24

comScore Media MetrixA

1Composition Index UV

2Composition Index PV


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20140331

400

7-10



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20140331

comScore Device Essentials

201412.8

()

1Device Essentials

/

(app)

2UDM (Unified Digital Measurement)comScorecomScore()100

Yahoo!MSNyamudnNOWnewsELLEVOGUE

comScore Device EssentialsA


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20140331

-

20142FashionGuide

YahooMobile01

Yahoo

BabyouUrCosme



10/34

20140331

Yahoo

UrCosme

UrCosme

Mobile01Mobile01

25-34



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20140331 comScore Media MetrixA

25-3435-44

Mobile01Mobile01

25-34

UrCosme15-24

25-34

FashionGuide

35-44

25-34

UrCosme15-24




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20140331

comScore Media MetrixSource/Loss

YahooMobile01

FashionGuideUrCosme

BabyouFacebook

[S](U) Yahoo TaiwanFashion

[P] FASHIONGUIDE.COM.TW [C] Mobile01 Fashion [P](u) BABYOU.COM [P] URCOSM

[P]Facebook 4.3 3.3 4.0 44.9 3.1

[S]Google Web Search 0.3 2.4 3.3 1.0 1.8

[M]YOUTUBE.COM 1.5 0.6 1.1 2.6 1.3

[S]Yahoo Taiwan Search 0.9 4.3 3.2 1.5 5.6

[S]Yahoo Taiwan Homepages 41.2 0.5 0.4 1.4 1.0

[G]Yahoo Taiwan News 6.5 0.8 0.5 0.6 -

[S]Yahoo Taiwan Knowledge 0.3 1.4 1.4 - 0.6

[S]Yahoo Taiwan Auctions 1.7 0.8 2.2 - 0.6

[S]Yahoo Taiwan Shopping 1.6 0.2 0.6 0.8 2.4

[P]Logon 2.1 0.8 1.6 3.5 0.4

[P]PIXNET 0.5 3.0 0.9 2.6 2.7

[M]MOBILE01.COM - - 42.6 - -



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UrCosmeFashionGuideMobile01 FashionMobile01 Women

Cross Visiting

[S](U) Yahoo Taiwan Fashion [P] FASHIONGUIDE.COM.TW [C] Mobile01 Fashion

Shared

Audience (000)% Vertical Index

Shared


Shared


Total Internet 2,325 100.0 100 638 100.0 100 220 100.0 100

[S](U) Yahoo Taiwan Fashion 2,325 100.0 224 35.2 179 58 26.5 134

[P] FASHIONGUIDE.COM.TW 224 9.6 179 638 100.0 61 27.9 517

[C] Mobile01 Fashion 58 2.5 134 61 9.6 517 220 100.0

[P](u) BABYOU.COM 80 3.5 197 66 10.3 589 15 6.9 394

[P] URCOSME.COM 88 3.8 233 101 15.8 970 21 9.8 598

[C] Mobile01 Women 37 1.6 134 41 6.5 546 40 18.2 1,534

%

(2

(1

Cross Visiting

[P](u) BABYOU.COM [P] URCOSME.COM [C] Mobile01 Women

Shared


Shared


Shared


Total Internet 207 100.0 100 193 100.0 100 140 100.0 100

[S](U) Yahoo Taiwan Fashion 80 38.8 197 88 45.9 233 37 26.4 134

[P] FASHIONGUIDE.COM.TW 66 31.8 589 101 52.4 970 41 29.5 546

[C] Mobile01 Fashion 15 7.3 394 21 11.1 598 40 28.5 1,534

[P](u) BABYOU.COM 207 100.0 14 7.1 402 12 8.3 474

[P] URCOSME.COM 14 6.6 402 193 100.0 13 9.5 583

[C] Mobile01 Women 12 5.6 474 13 6.9 583 140 100.0


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20142GQ

Vogue

GQVogue

FHM

VogueFHMELLE

VogueELLEGQ


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20140331

FHM

Vogue

GQ

VogueMarie Claire

FHMGQFHM

8GQ

15-2425-34



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20140331

FHMGQ

15-2425-34

VogueELLE

15-2425-34

VogueELLE15-24





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Facebook

GQYahooFHMFacebo

FHM

% of Entries [P](u) GQ.COM.TW [P] VOGUE.COM.TW [M](u) MARIECLAIRE.COM.TW [S](u) ELLE.COM.TW

[P]Facebook 22.9 33.0 36.6 29.4

[P]Logon 1.9 0.9 - 1.0[S]Google Web Search 3.1 2.5 3.6 2.4

[M]YOUTUBE.COM 2.7 3.7 3.6 3.2

[M]ETTODAY.NET 3.5 1.4 - -[S]Yahoo Taiwan Fashion 19.4 2.8 - -

[S]Yahoo Taiwan Search 2.9 1.4 4.5 4.2

[S]Yahoo Taiwan Shopping - 2.3 - 4.3[S]Yahoo Taiwan Homepages - 1.1 - 2.1 [S]Yahoo Taiwan Auctions - 1.6 - 0.7[P]PIXNET 1.4 2.4 2.5 1.0


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VogueGQ

[P](u) GQ.COM.TW [P] VOGUE.COM.TW [M](u) MARIEC

Shared

Audience

(000)

% Vertical Index

Shared

Audience

(000)

% Vertical Index

Shared

Audience

(000)

% Ve

Total Internet 267 100.0 100 252 100.0 100 160

[P](u) GQ.COM.TW 267 100.0 40 15.8 697 17

[P] VOGUE.COM.TW 40 14.9 697 252 100.0 18

[M](u) MARIECLAIRE.COM.TW 17 6.2 457 18 7.2 529 160

[S](u) ELLE.COM.TW 15 5.8 446 29 11.6 898 12

[P](U) FHM.COM.TW 17 6.3 492 6 2.3 176 1

[S](u) ELLE.COM.TW [P](U) FHM.COM.TW

Shared

Audience

(000)

% Vertical Index

Shared

Audience

(000)

% Vertical Index

Total Internet 152 100.0 100 152 100.0 100[P](u) GQ.COM.TW 15 10.1 446 17 11.1 492

[P] VOGUE.COM.TW 29 19.2 898 6 3.8 176

[M](u) MARIECLAIRE.COM.TW 12 8.0 592 1 1.0 72

[S](u) ELLE.COM.TW 152 100.0 3 2.1 164

[P](U) FHM.COM.TW 3 2.1 164 152 100.0


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20142comScore MMX

407.5

3.49.2172.7

54.8%25-34

400

7-10

Device Essentials

20141

PC

2Fashio

Yahoo

BabyouUrCosmeSource/Loss

UrCosmeFashionGu

GQ

Vogue

FHMELLEVogueELLEG

F

EL

Vogue

20140331


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IX

20140331


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20143811

3,668

20140331


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Key Findings

(42.5%)/(35.2%)

(34.8%)

//

Yahoo!

(36.0%)FashionGuide

(24.7%)Yahoo!

/FashionGuide

(42.1%)

(39.7%)

(57.2%)

(46.9%)(44.2%

/

(38.9%)(34.8%)

(72.5%)

(32.6%)

App

20140331


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(42.5%)

/

(35.2%)

(34.8%)

40

//(58.5%)

(57.0%)

Facebook

/

(43.8%)

//

20-34

Facebook/

20-24

20140331


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Yahoo!

(36.0%)FashionGuide

(24.7%)

Yahoo!

/

FashionGuide

20140331


25/34

(42.1%)

(39.7%)/

(17.9%)

Yahoo!

FashionGuide

20140331


26/34

(57.2%)19

(46.9%)40

(44.2%)

24

20140331

FashionGuide

Yahoo!


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20140331


28/34

(51.4%)20-24

(20.9%)

40

(17.6%)40

20140331


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/

(39.1%)(38.9%)

(34.8%)

20140331

/


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/

(31.3%)

(29.4%)

(26.1%)

(72.5%)24

(56.9%)25-34

32.6%)

35

()

20140331


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7

4.99

4.714.49App4.11

(69.5%)

20140331


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A

/

20140331


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20140331

(IX Survey)

CyberPanel12

2014/03/082014/03/11

N=3,668

95%,1.97%20142

1,652

2,016

19 82

20-24 391

25-29 690

30-34 820

35-39 716

40 969

1913

768

987


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