Download pdf - InsightXplorer Biweekly Report_20131115

8/14/2019 InsightXplorer Biweekly Report_20131115

1/24

20131115


2/24

20131115


3/24

20131115

201310181020

2,289comScore Media Metrix

mm2query


4/24

20131115

(24.3%)

(25.7%)

(59.1%)

/(32

Key Findings

(50.1%)

(51.1%)

(47.2%)(53.6%)

/

(55.5%)(42.6%)

(40.5%)

20-24


5/24

20131115

Key Findings

comScore20

24

6

3

10

78

56.8%43.2%15-24

(U)Twitch

Top10Wasabii-

80%Top10

King.com

73.2%


6/24

20131115

0

200

400

600

800

1,000

1,200

1,400

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

() () ()

comScore Media Metrix

78

721.656.8

15-24

17.3%

16.1%

12.0%

7.4%4.0%

0.0

15.0

30.0

45.0

60.0

75.0

15-24 25-34 35-44

()( ) (%)



7/24

20131115

(50.1%)

3429.9%

27.2%)

(23.3%)24

(19.0%)


8/24

20131115

/

(55.5%)35

(33.5%)

20-2430-34

/(23.5%)


9/24

20131115

(53.6%)

20-2432.1%

/30-39

27.2%

25-29

(42.6%)(40.5%)

(38.4%)


10/24

20131115

12

96.28

()

1520-24

124

334

20-24

734


11/24

20131115

24.3%

14.3%

19

(11.2%)

/

/(53.4%)(38.5%)

19

(30.2%)

(29.9%)


12/24

20131115

(25.7%)

20-

29Yahoo!

(22.1%)40

Gamania(15.3%)24

Yahoo!


13/24

20131115

(U)Twitch

60%~80%Wasabii-

80%Top1050%Can

King.com73.2%

Top10()

(%) Top10

(

1,079 66.3% 548 379 75.4% 124

(U)Twitch 136 78.6% (U)Twitch 37

gamebase 70 76.6% (u)Yahoo!() 30 51 67.1% 25 (u)beanfun! 48 69.3% King.com 22 (u)Yahoo!() 44 59.1% gamebase 21 MeetGee! Qa 34 79.7% (u)beanfun! 21 29 78.4% 17

G 23 61.4% 16 Wasabii- 20 80.0% 16



14/24

20131115

(59.1%)

(32.6%)

/(32.6%)

(29.4%)20-29/

25.1%


15/24

20131115

(41.9%)

(21.7%)(10.4%)(7.5%)

(51.1%)

20-24

(21.9%)


16/24

20131115

comScore

24

0

200

400

600

800

1000

0

4000

8000

12000

16000

1comScore

Methodology

2

3



17/24

20131115

24

64

4

10

6

10

1comScore

Methodology

2

3

0

300

600

900

1200

1500

1800

0

7500

15000

22500

30000



18/24

20131115

()()

24

10

4

10

0

30

60

90

120

150

180

0

200

400

600

800

1comScore

Methodology

2



19/24

20131115

(47.2%)App

(37.0%)

24.8%19


20/24

20131115

20-24


21/24

20131115

Media Metrix

Top10

Media MetrixcomScore


22/24

20131115

1171

1118

19 430

20-24 252

25-29 242

30-34 296

35-39 248

40 821

1095

575

619

(IX Survey)

CyberPanel12

2013/10/182013/10/20

N=2,289

95%,2.05%20139


23/24

20131115

comScoreUnified Digital MeasurementTM

International Spiders and Bots List

Methodology

Global

PERSONMeasurement M

Panel

Unified Digital Measuremen

Media Metrixix

*comScore(UDM)unified(U)(u)

/

comSocre

Yahoo! SitesGoogle SitesFacebookMicrosoft Sites

Yam.com

gamebaseYahoo!()Twitch

beanfun! GMeetGee!Qa


24/24

(02) 2368-2300cm [email protected]
mailto:[email protected]:[email protected]