INNOVATION IN QUALITATIVE DIY RESEARCH
Presented by John WilliamsonCEO & Founder, Qualvu
Email: [email protected] Twitter: @qualvu
BREAKTHROUGHBREAKTHROUGH
• Connect with any audience, any time, anywhere
• Through the power of Internet Video
• Empowered by you
WHAT YOU’LL GETWHAT YOU’LL GET OUT OF TODAY’S WEBINAR
• Learn how DIY is an empowering force
• Learn about the newest DIY option for qualitative consumer insights
• Learn why asynchronous video is optimal for online research
• Qualvu DIY Premier
– See how you can connect with any audience to solve your pressing business decisions
– The power of Internet Video
– DIY-empowered: You easily choose all aspects of your project
DIY EVOLUTIONDIY EVOLUTION
Past-1940Do-It-Yourself
1940-1970Mass Production
1970-PresentDIY
Limited Resources Individual Effort Personal Involvement Necessity of Skill Allocated Resources
Assembly Line Standardization Less Reliance on Skill Unlimited Resources Automation
Customization Empowered via the Web
DIY IMPACT + VALUEDIY IMPACT + VALUE
Impact: New Flatter Market Structure Customization on Demand Access to huge amount of information Opportunity to develop new skills
Value for us: New sense of Empowerment Easy to use – User Friendly Interfaces Greater Satisfaction with Results Lower & Transparent Costs
IT’S QUAL’S TURN:QUALITATIVE RESEARCHAS A DIY PROPOSITION
QUALITATIVE TODQUALITATIVE TODAY
• Outsource intensive– Facilities + Logistics (complexity)
• Out-of-context Intelligence
• Face-to-face (ideal)
• Groups (not always ideal)
• Costly
QUALITATIVE OPTQUALITATIVE OPTIONS
• Focus Groups & IDIs– Current standard– Solid when group interaction & dynamics required
• Online synchronous video– Global reach in IDI setting– F2F, non-verbal, richness of visual + voice– No travel– Limited scale, speed– Probing however human inhibitors + bias
• Online asynchronous video– Global reach in personal diary setting– Highly scalable – Relies on personal, solo feedback for depth + richness– Mobile Cams enhance ethnographic observations
• Online text-based options– Least expensive option– Highly scalable and global– Message board and live chat options– Text, image only restrictions
QUALITATIVE OPTQUALITATIVE OPTIONS
OPTIMALVALUE
• Focus Groups & IDIs– Current standard– Solid when group interaction & dynamics required
• Online synchronous video– Global reach in IDI setting– F2F, non-verbal, richness of visual + voice– No travel– Limited scale, speed– Probing however human inhibitors + bias
• Online asynchronous video– Global reach in personal diary setting– Highly scalable – Relies on personal, solo feedback for depth + richness– Mobile Cams enhance ethnographic observations
• Online text-based options– Least expensive option– Highly scalable and global– Message board and live chat options– Text, image only restrictions
QUALITATIVE APPQUALVU’S APPROACHASYNCHRONOUS INTERNET VIDEO
• Optimal participant dynamics
• Optimal qualitative setting
• Optimal information processing
• Optimal Value
QUALVU + DIY
• You: Empowered • Customize to your needs• Transparent and adjustable costs• Pick from Compelling Report Options• Any consumer, anywhere, any time• New option in qualitative toolkit• Proven
Answers to your burning questionsThe Power of Internet Video
QUALVU + DIY
QUALVU DIY: USE CASES
• Product Testing• Marketing Testing• Concepts Testing• Innovation & Exploration for unmet needs
• Tighter, tactical projects• 10-15 participants• In between larger projects
QUALITATIVE DIY
PRODUCTTESTING
CONCEPTDEVELOPMENT
MARKETINGTESTING
INNOVATION &EXPLORATION
When visual, candid and truthful consumer feedback is crucial to telling the story
QUALVU DIY PREMIER: PORTAL TOURQUALVU DIY PREM
WHAT NEXTWHAT NEXT?
Project discount for a limited time to all webinar attendees
Contact [email protected] to set up an account or ask questions
Tweet any questions you have to… @qualvu
Start DIY’ing your qualitative research
THANK YOU!To watch the recoded webinar, including the Qualvu’s DIY platform tour, CLICK HERE