04/08/2023 1
How to Make Money With iOS AppsThrough Mobile Advertising
Gregory KennedyDirector, Global Marketing
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We’re a Mobile Ad Network
• 36 Billion Monthly impressions• Live in 125 countries
• 313 M Consumers reached• Backed by Kleiner Perkins
San Francisco
London
Nairobi
Tokyo
Singapore
Bangalore
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A Selection of Partners
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iOS Goes Mainstream
Saturation point reached (500K+ Apps in iTunes)
Large Players Entering Market (Sega)
Now Hard to Gain Traction
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iPad The New Opportunity
• iPad and Tablets are creating new markets• Mobile eco-system is still emerging• Top apps are worth millions of dollars
Needham’s Charlie Wolf, raised his 2011 iPad sales forecast to 30 million.
Total iOS installed base 160 Million.
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Revenue Models: Overview
There are only four ways to make money
Each has strengths and weaknessesSome models are more appropriate than others
Paid Downloads Sponsorship
Advertising In App Purchase
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Examples
Revenue Models: Paid Download
• Strength: Works best with gaming and utilities• Weakness: Promotion is difficult
Tiny Wings
Fruit Ninja
Angry Birds
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Revenue Models: Sponsorship
• Strength: Great for niche apps• Weakness: Not scalable
The Onion
Examples
Red Bull
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Examples
Revenue Models: In App Purchase
• Strength: Requires loyal repeat usage• Weakness: Difficult to achieve app loyalty
Ebay
Groupon
Tap Zoo
Farmville
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Revenue Models: Advertising
• Strength: Can drive more revenue than paid• Weakness: Requires large installed base
Photobucket
Shotgun
Examples
Moco Space
Words WithFriends
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App Monetization Matrix
Gaming Specialty Community Utility
Paid Download X X
Advertising X X X
Sponsor X
In App Purchase X X
Recommended models by category
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Ad Monetization in North America
• iOS eCPMs are double what they are on Android
*Data from the InMobi Network
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Ad Monetization in Europe
• iOS eCPMs are triple what they are on Android
*Data from the InMobi Network
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eCPM Index: Android vs. iOS
Africa 149
APAC 113
E. Europe 451
North America 213
W. Europe 319
< eCPMs Almost 5X Better
You Control These Inputs
Earn Money as a Publisher
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MarketRate
Ad Impressions 10M 10,000,000
Fill Rate 80% 0.80Ads Displayed 8M 8,000,000
CTR (Click Through Rate) 1.0% 0.01Total Clicks 80,000
CPC (Cost Per Click) USD $0.10Total Earnings USD $8,000.00
eCPM 1.00
InMobi’s Economic Toolkit
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Download it from our blog: www.inmobi.com/inmobiblog
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Questions and Answers
Contact Me:Gregory Kennedy
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