Infrastructure Developments Creating Huge Opportunities For the Indian Advertising Industry
Even though larger spends are taking place in metros and bigger towns, proposed massive
infrastructure developments in Tier II and Tier III cities is expected to create huge opportunities
for the advertising industry in these cities as well.
IMARC Group, one of the world’s leading research and advisory firms, expects Infrastructure
development in India to provide huge growth opportunities for the advertising industry. Findings
from its latest report entitled “Indian Advertising Market Report & Forecast (2012-2016)”
suggests that improvements in public and private transport services have already provided
branding opportunities by creative utilization of spaces at airports, radio cabs, subways, metro
rail, highways, toll bridges, bus queue shelters, buses, trains, etc.
The report finds that the growth in infrastructure is not limited to central government initiatives
only. For bringing in improvements in public infrastructure without putting much burden on public
exchequer, several state governments are partnering with private players to invest in
infrastructure projects in return for long-term media contracts to use the infrastructure for
advertising. Even though larger spends are taking place in metros and bigger towns, proposed
massive infrastructure developments in Tier II and Tier III cities is expected to create huge
opportunities for the advertising industry in these cities as well. The report, which has provided a
comprehensive analysis on the Indian advertising industry, expects the total revenues in this
sector to grow at a CAGR of more than 12% during 2013-2016.
IMARC’s new report titled “Indian Advertising Market Report & Forecast (2012-2016)”
provides an analytical and statistical insight into the Indian advertising industry along with its
various segments and sub-segments. The study that has been undertaken using both desk-
based and qualitative primary research has analyzed various aspects and provides a
comprehensive understanding of the Indian advertising market. The report can serve as an
excellent guide for investors, researchers, consultants, marketing strategists, media planners,
advertisers, radio and television broadcasters and all those who are planning to foray into the
Indian advertising market in some form or the other.
To buy the complete report or to get a free sample, please contact:
IMARC Group Asia
Email: [email protected]
Phone: +91-120-415-5099
IMARC Group North America
Email: [email protected]
Phone: +1-631-791-1145
IMARC Group Europe, Middle East & Africa
Email:[email protected]
Phone: +44-702-409-7331
To know more please visit: http://www.imarcgroup.com/advertising-industry-india/
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