EUROPEAN INTERNET USERS' PROFILESThrough their web use, what are the differences between French, German, British and Spanish Internet users?

INFOGRAPHICby AT INTERNET

TRAFFICSEARCH ENGINES BROWSERS

OPERATING SYSTEMS FRANCE

UNITED KINGDOM

SPAIN

GERMANY

BROWSERS Differences to note

FIREFOX

36.7%

GERMANY

INTERNETEXPLORER

SAFARI

GOOGLECHROME

AUTRES7.9%

23.7%

16.2%

15.5%

TOP 4 BROWSERS IN WEB VISIT SHAREAverage indicator per website - February 2014

SPAIN

INTERNETEXPLORER

SAFARI

FIREFOX

AUTRES

12%

19.9%

16%

15.5%

36.6%

GOOGLECHROME

UNITED KINGDOM

GOOGLECHROME

INTERNETEXPLORER

FIREFOX

AUTRES

5.3%

27.3%

26.5%

10% 30.9% SAFARI

FRANCE

INTERNETEXPLORER

FIREFOX

SAFARI

AUTRES

6.2%

23.6%

23.3%

16.8%

30.1%

GOOGLECHROME

Safari n°1 in the United Kingdom The success of Mac and Apple mobiles in the UK can explain the share of Safari (nearly the double than for the other countries).

N

W

S

E

NW

SW

SE

NE

Firefox n°4 in Germany The use of Google Chrome is not recommended in Germany: "The German Federal O�ce for Infor-mation Security has told people not to use Google Chrome for surfing the internet, saying it is unacceptable to have all internet user information with the same company."

Google Chrome n°4 in Spain and FranceWith more than 30% of tra�c in France and more than 36% in Spain.

GERMANY

FRANCE UNITED KINGDOM

SPAIN

TOP 4 OPERATING SYSTEMS IN WEB VISIT SHAREAverage indicator per website - February 2014

72.4%

16.8%

9.2%

1.3%

MICROSOFT OS

APPLE OS

GOOGLE OS

LINUX OS

71.8%

18.4%

7.8%

1.5%

MICROSOFT OS

APPLE OS

GOOGLE OS

LINUX OS

63.9%

18.0%

15.8%

1.8%

MICROSOFT OS

APPLE OS

GOOGLE OS

LINUX OS

58.6%

32.0%

7.7%

1.0%

MICROSOFT OS

APPLE OS

GOOGLE OS

LINUX OS

With more than 1 out of 2 visits

ON AVERAGE PER WEBSITE IN THE 4 COUNTRIES.

the leading Operating System

APPLE OS DOUBLED ITS SHARE IN THE UK COMPARED TO THE OTHER COUNTRIES. The success of Mac and Apple mobiles can explain this trend as well.

Apple performs well in the United Kingdom

OPERATING SYSTEMS Microsoft leads

DAILY TRAFFIC Week or rather weekend?

Monday

Tuesda

y

Wednesd

ay

Thursd

ayFrid

ay

Saturd

aySun

day

15.3% 15.1% 15.3% 14.8% 13.9% 12.4% 13.1%

Monday

Tuesda

y

Wednesd

ay

Thursd

ayFrid

ay

Saturd

aySun

day

15.7% 15.6% 15.3% 14.9% 13.6% 11.9% 13.0%

15.5% 15.0% 14.9% 14.7% 14.0% 12.1% 13.7%

Monday

Tuesda

y

Wednesd

ay

Thursd

ayFrid

ay

Saturd

aySun

dayGERMANY

FRANCE

UNITED KINGDOMSPAIN

The Spanish Internet user stands out from others. Less present on the web during the weekend, more at the beginning of the week

Some hypothesis: • More professional use of the web?• Practices of sport/cultural/leisure/familial/religious activities? • Better weather conditions?

Monday

Tuesda

y

Wednesd

ay

Thursd

ayFrid

ay

Saturda

ySund

ay

16.0% 15.4% 15.2% 13.7% 12.3%

16.4%10.9%

DAILY DISTRIBUTION IN WEB VISIT SHAREAverage indicator per website - February 2014

HOURLY TRAFFIC Under cultural influences

0%

8%

4%

0%

8%

4%

12am

1am

2am

3am

4am

5am

6am

7am

8am

9am

10am

11am

12pm

1pm

2pm

3pm

4pm

5pm

6pm

7pm

8pm

9pm

10pm

11pm

The German Internet user is an "early bird", the Spanish Internet user is a "night owl"

German websites registered, on average, 6.7% of daily tra�c against 4.2% tra�c, as for websites in Spain

Spanish websites registered, on average, 8.4% of daily tra�c against 4.2% tra�c, as for websites in Germany

We can observe an o�-peak tra�c to 2pm. On Spanish websites, an o�-peak tra�c is obvious between 2pm and 4pm.

11pm-1am

GERMANY

0%

8%

4%

FRANCE

0%

4%

8%

UNITED KINGDOM

SPAIN

7am-9am

From 12pm

The French Internet user enjoy having a decent lunch break

The British Internet user surfs continuously on the webLunch time breaks in the United Kingdom do not have an impact on the volume of tra�c on websites. At 5pm, the Internet user is less on the web, perhaps due to the fact that Brits tend to have dinner early.

HOURLY DISTRIBUTION IN WEB VISIT SHAREAverage indicator per website - February 2014

SEARCH ENGINESGoogle leads

94.0%

1.9%

1.1%

GERMANY

92.4%

2.8%

1.7%

FRANCE93.8%

3.2%

1.8%

UNITED KINGDOM

has a higher visit share in the United Kingdom than in the other countries.

is in 3rd position in Spain, France and the United Kingdom.

Highlight: the use of T-Online in Germany in 3rd position.

96.3%

1.3%

1.0%

SPAIN

between 92.4% and 96.3% OF SEARCH ENGINE VISITS ON AVERAGE PER WEBSITE.

is the leading search engine in the 4 countries

TOP 3 SEARCH ENGINES IN WEB VISIT SHAREAverage indicator per website - February 2014

PERIMETER: February 2014 - Cross-section of 7,083 websites in France, 281 in Germany, 273 in Spain and 62 in the UK.

SOURCES:AT Internet Solutions

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