Analyze · Automate · Activate
We Put Actionable Intelligence In Social
"InfiniGraph paves that path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operation NBC Universal
OVERVIEW • Facebook ad buy – interest targeting− Interests based on social behavior− Trending band affinity
• Automation curation − Most relevant content based on crowd action− Media planning base on social behavior
• Trending content optimization− Increase engagement
• Trending content ad streaming− Feeding most active content to
ads/apps/landing pages
TRENDING CONTENTAutomated Curation
Facebook Ad Buy SITE CONTENT
BRANDADVERTISER
GAME CHANGER – MONSTER OPPORTUNITY
Trending Content - Content that gets the most social interaction on brand and around the brand.
InfiniGraph provides a Content Recommendation Engine and optimization.
Brand Affinity -Action on content creates the interest and context is extracted to create brand affinity creating Interest Graphs for ad targeting.
Optimized Engagement Action on content is intent combined with intelligence publishing and Facebook ad buy creates the trifecta of social engagement.
InfiniGraph identifies what consumers are interested in.
HOW IT WORKS
CONSUMER AFFINITIES LINKED TO STYLE.COM
Active fan of Style.com are also active fans of these top brands, used in Facebook ad buy to media planning
FACEBOOK INTEREST - INTENT
Active fan of Style.com are also active fans of these top Facebook brands, used in Facebook ad buy to media planning
FACEBOOK AD BUY INTEREST OPTIMIZATION• InfiniGraph identifies “interest” based on
social behavior, simple cut and paste.
INTELLIGENT CURATIONSourcing trending content based on the brands audience interaction
CONTENT MARKETING OPPORTUNITY
• Using media and conversation optimization against trends and influence to drive engagement / reach
• Leverage key SOCIAL brands with amazing content
• Leverage highly relevant content to activate existing customer base
• Intelligent curation enables access to the top Brand Trending Content
CONTENT OPTIMIZATION
• Identify trending content• “Repost the good stuff”• Determine what
audience is most into • Leverage intelligence to
drive better engagement
SOCIAL CONTENT OPTIMIZATION
Original trending post 1,724 clicksRe-post 17,644 clicks.4 Day delay
10X increase
OPTIMIZATION DELTA AND REPOSTING
“Thanks to InfiniGraph, Complex Media’s Network flagship site Complex.com received 30% more traffic” Aleksey Baksheyev Director of Technology Complex Media, Inc.
TRENDING CONTENT
Crowd Sourced Content
SOCIAL TRENDING CONTENT IN ADS
Filtered trending content live in ads, apps, website and FB landing pages - Real Time content marketing at scale.
USE CASES FOR TRENDING CONTENT
• Trending content is portable to apps and ads
Both Facebook and Twitter content in application “widget”
TRENDING CONTENT IN ADS• 50X greater engagement with trending
content
http://console.flite.com/widget/thegriotrendingad
"InfiniGraph paves the path to calculable Social ROI ...... Ads with social trending content jumped from .05% to 2.5% CTR! " Dan Woolsey - Director of Business Operations, NBC News
• Leverage “Crowd Approved” content to drive further engagement
• Create discovery to other relevant content that has a high degree of affinity with your audience
• Smarter social targeting using consumer intent based interests
• Magnify engagement with consumers who are most active – the advocates/influencers
CORE BENEFITS
NETWORK WITHIN A NETWORK
• Central way to connect all bloggers/publishers to brand content tracking
• Integrate all Twitter / Facebook sites • Track who post what where• Measure spread and up take• Handle many bloggers many campaigns• Reports based on per campaign
ON-DEMAND PUB AND TRACKING
SOCIAL RESONANCE – MEASURING SPREAD
CONTENT PERFORMANCE TRACKING
ACTION BASED ON RELEVANCE
1. Top content sources
2. Relevant consumer activity
3. Ranked consumers
Yields Actionable:• Content - Keywords• Connections - Insights
RECAP• Actionable consumer insight through
the social graph is now possible - go beyond keyword monitoring/listening
• Scaled Social Activation based on active self improving Social Intelligence – Keeps getting better – smarter - faster
• Content automation works because of crowd sources relevance
• Melding your Twitter and Facebook together is not only possible its imperative in developing Social CRM
BENEFITSIncrease brand to consumer
engagement through relevant conversation
Magnify targeting with consumers who are most active – your advocates
Increase conversion events
Smarter targeting
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