INDUSTRY ASSOCIATION DRIVE TOWARDS EXPORTS
TIKZN EXPORT WEEK 2015
The Clothing sector
The decline in local production is blamed on two factors: • The continued growth in imports and; • The strengthening of the South African
rand (R) against US$
The industry is suffering from years of neglect in the areas of technology and skills transfer.
Local Production Decline –impact on increased importsSA – 25th Importer of Clothing worldwide (Source: Comtrade Data)
Increased imports figures – largely due to growth of middle class (access to larger disposable income)
Origins of SA Clothing Exports
Industry Drivers
Retail Group Clothing Stores Number of stores
Turnover Comment
Edcon Edgars, Edgars Active, Jet, Jet Mart, Legit
738 R 23.8 billion—19% from women‘s wear, 12% from men's wear and 15% from children's clothing. Retail sales of clothing: R10.9 billion.
30% share of the SA Clothing and Footwear market
Woolworths Holdings Woolworths 670 R 21.2 billion, of which R 7.3 billion from clothing and homewear
14.5% market share for clothing & Footwear
Truworths Truworths, Identity, Uzzi, YDE
770 R6.2 billion
Foschnini Foschini, Donna Claire, Fashion Express, Exact!, Total Sport, Due South
1 539 R8.1 billion, of which R 6.5 billion from the clothing divisions
Mr Price Mr Price, Mr Price Sport, Miladys
588 R 9.5 billion, of which R 6.7 billion from apparel brands
Pepkor Pep and Ackermans 1741 N/A Pep is the largest single brand retailer in SA.
Background of KZNFC
Provide support to the fashion design sector in the province with a focus on emerging and youth designers
Recognizes the importance of alignment within the sector.
Recognizes that a multi-sectorial commitment to value chain alignment is important for strengthening the social, economic and creative talents of emerging and established fashion designers
Strategic programmes for junior, emerging and established designers with a focus on previously disadvantaged individuals.
Industry Association & Exports Promotion
BENEFITS• Providing Market intelligence and advice, e.g. identification and information on
new products and new markets; • Facilitating exports by matching potential exporters with foreign buyers; • Providing In-Market Support;• Providing access to markets through Investment and Trade Initiatives, Outward
Selling Mission and National Pavilions
Improvements
• Provision of enabling environment for emerging business e.g. Manufacturing base• Skills transfer: involvement of retired skilled people to resuscitate the industry• Investment on textile businesses, and accessibility of textiles to design businesses• Promotion of locally manufactured products.• Proactive involvement and participation of CMT’s with local designers• Recognition of emerging design businesses as crucial elements in the value chain
KZNFC Industry association drive towards Exports
Organization Enterprise Development Initiatives Outcome
TIKZN Export Promotion and Awareness, Trade Platforms (Source Africa, etc.)
Emerging exports – design businesses in Namibia & Botswana
DTI Export Readiness Assessments, Trade and International Fashion Showcase
AFWL – EU Export of 14 design businesses
DAC International Design Indaba, International Fashion Showcase
GFDW – 2 x designer showcase & export opportunities
Brand SA International Showcase & Trade platforms
AFWL – EU Export of 14 design businesses
The Fashion Agent
Local & International representation of designers, Buyer initiatives
Edgars X Collection (4 KZN Designers)