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Ufozo `uc|uzo o`faop# |zild|dah
proikp# joiu|t oh|zidcp . ld~ozpd|t
locdef|p
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\A_ZDPG
@FOGD@ICP
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DH DHLDI
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\FO @FIHEDHE DHLDI
Zdpdhe `ahpugoz prohldhe Eza|f an poz~d`op Dhldih gihuni`|uzdhe op|ijcdpfdhe d|pocn ah |fo
ecajic p|ieo Roz~ipd~o @agguhd`i|dah Dhnzip|zu`|uzo eza|f Eza|f dh cd|ozi`t ihl fdefoz olu`i|dah
Gi|uzo racd|d`ic o`ahagt d|f lo~ocargoh| ipd|p `azo ieohli
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\fo DHLDIH O`ahagt
Fdef ELR eza|fIezd`uc|uzo ezo jt 4(9/(Gihuni`|uzdhe ezo jt
5(0/ dh :225'26(
A|foz po`|azp cdkooco`|zd`d|t# `ahp|zu`|dah o|`ezo gazo |fih ?/
Nazodeh ov`fiheo
zopoz~op fi~o ezah |aa~oz _P, 42 jdccdah
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DHLDIH GH@P
Jutoz I`yudpd|dah Rzd`o
Zocdih`o Dhl( Ncie \oco`ag# Jozguli_P , :9: g
\i|i Ga|azp Lioaa# Kazoi _P ,996 g
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Ild|ti Jdzci Lipfdyuda @fog# @fdhi _P , 6(? g
Udrza Hoz~oUdzo Dh`# _PI _P , 96(? g(
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8/14/2019 India's marketing Mix
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UFT \A DH^OP\ DH DHLDI(( Dhldi dp |fo
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KHAUCOLEO JIHK P|zahe raac an p`doh|dnd` ihl |o`fhd`ic gihraoz( Rzaopp an
DD\p# DDGp occ khah(
:hl cizeop| Ohecdpf'proikdhe raruci|dah(
Ijuhlih|# fdef'yuicd|t# `ap|'onno`|d~o# `agro|d|d~o gihraoz(
A~oz 922#222 D\ rzanoppdahicp illol oi`f toiz(
Dhldi zi|ol ip |fo gap| i||zi`|d~o lop|dhi|dah naz annpfazo
jupdhopp rza`oppdhe jt ecajic `ahpuc|ih`t I \ Koizhot(
D\ Dhlup|zt ,9< jdccdah; ezadhe i| ?2/ r(i(
Ovraz|p ,9: jdccdah; :226 ovraz|p |izeo|= ,>2 jdccdah# |a jo 0?/an Dhldi%p |a|ic ovraz|p(
Maj `zoi|dah= i gdccdah ldzo`| . :'0 gdccdah dhldzo`|
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RACD@DOP
Lozoeuci|ol cd`ohpdhe racd`t ov`or| dhlup|zdop dh ic`afac#`deizo||op# fi}izlaup `fogd`icp ihl lonohpo oyudrgoh|p(
Oipt |ivi|dah racd`t
P|a`kp `ih jo pacl d|fau| rzdaz rozgdppdah Nazodeh ov`fiheo rza`oluzop fi~o jooh zocivol
@up|ag dh|ozni`o fi~o jooh `agru|ozd}ol
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Nazodeh Ldzo`| Dh~op|goh|
NLD uhloz Iu|agi|d` Zau|o ov`or| dh izoip=
I||zi`|dhe `agrucpazt cd`ohpdhe az naz
i`yudpd|dah an pfizop dh ih ovdp|dhe `agriht( Po`|azp ha| aroh |a NLD( &Eigjcdhe# ca||ozto|`($
Dh~op|az `ih jzdhe iu|agi|d` zau|o `ipop nazNazodeh Dh~op|goh| Rzaga|dah Jaizl irrza~ic(
Nazodeh |o`fhacaet `accijazi|dahp nzoocticcaol uhloz iu|agi|d` ihl ea~ozhgoh|irrza~ic zau|op(
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Dhnzip|zu`|uzo
Zailp= @iri`d|t ohfih`ogoh| an fdefitp( 5222 kgp anHi|dahic Fdefitp jodhe annozol luzdhe |fo `uzzoh| toiz( Gihtgazo arraz|uhd|dop dh |fo P|i|op(
_zjih Dhnzip|zu`|uzo= Lo~ocargoh| an |ahpfdrp naz|fo zirdlct ezadhe# dh`zoipdhect inncuoh| uzjih gdllco `cipp( @d|t
co~oc dhnzip|zu`|uzo( zailp# jzdleop# D\ Rizkp# pihd|i|dah ihl i|ozpurrct# o|`(
Raz|p= Ea~ozhgoh| an Dhldi%p dhd|di|d~o an lo~ocardhe raz|p Pieiz Gici% d|f ih dh~op|goh| an ,:: jdccdah( Lo~ocargoh| anRaz|p( Pfdrrdhe( _rezili|dah ihl arozi|dah an `zudpo |ozgdhic(
Raoz= Illd|dah an 922#222 GU zoyudzol a~oz |fo hov| 92toizp( Dhp|iccol `iri`d|t 92>#222 GU( Ftlza'oco`|zd` dhd|di|d~o |alo~ocar ?2#222 GU(
\oco`agguhd`i|dahp= @occuciz rfahop dh`zoipdhe B9(? gdccdah o~ozt gah|f( \a dh`zoipo jt :2 gdccdah |fdp toiz( Ndeuzo|a zdpo |a 922 gdccdah dh |fo hov| 0'< toizp(
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8/14/2019 India's marketing Mix
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CA@I\DAH
5|f cizeop| `auh|zt dh |ozgp an izoi . :hl dh |ozgp anraruci|dah(
:6 P|i|op . > _hdah \ozzd|azdop d|f Ho Locfd jodhefoz `ird|ic(
\fo Dhldi dp ncihkol jt |fo jazlozp an Rikdp|ih#Gtihgiz# @fdhi# Jihecilopf# Horic ihl Jfu|ih(
Poip!A`oihp= Izijdih Poi &Uop|$# Jit an Joheic&Oip|$# Dhldih A`oih &Pau|f$
Ca`i|dah an Dhldi= Pau|fozh IpdiIcpa khah ip Jfizi| ^izpf# Fdhlup|ih ihl
Izti~iz|i(
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UAZCL ZIHKDHEP Iu|agajdco dhlup|zt' 4|f cizeop| dh azcl
&Pauz`o= dkdroldi(`ag$
Dhldih `zd`ko| |oig' 0zl
&Pauz`o= D@@ azcl zihkdhe$
:hl cizeop| rzalu`oz an rillt zd`o# foi|# pueiz`iho
&Pauz`o= NIAP\I\# azcl zihk `ic`uci|ol jt LE IEZD$ Dhldip cijaz naz`o' :|f cizeop| dh azcl
&Pauz`o= dhlovguhld(`ag$
Oco`|zd`d|t rzalu`|dah' ?|f cizeop|
&Pauz`o= dhlovguhld(`ag$ Zopoz~op an nazodeh ov`fiheo ihl eacl' >|f cizeop|
&Pauz`o= dhlovguhld(`ag$
\oco`agguhd`i|dahp# gajdco `occuciz' 0zl cizeop|
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Rzo~icoh`o an nazodeh |o`fhacaet cd`ohpdhe ' Zihk 9 dh |foazcl(
I~idcijdcd|t an p`doh|dp| ihl ohedhoozp ' Zihk :( Yuicd|t an gihieogoh| p`faacp ' Zihk 4(
Dh |ozgp an ruz`fipdhe raoz rizd|t'
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8/14/2019 India's marketing Mix
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\A_ZDPG DH DHLDI
Zuzic |auzdpg Foic|f |auzdpg O`a |auzdpg
Il~oh|uzo |auzdpg Udclcdno |auzdpg
Rdcezdgieo |auzdpg
Praz|p |auzdpg @uc|uzic |auzdpg
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FOIC\F \A_ZDPG
@ap| onno`|d~o# oipt i``oppdjdcd|t ihl purozdaz yuicd|t
Ituz~oli fip eidhol i ca| an ecajic i||zi`|dah( Jodhe aho an
|fo gidh noi|uzop an |auzdp| i||zi`|dah lah pau|f( \fo gold`ic |auzdpg gizko| dh Dhldi dp ovro`|ol |a eza |a ,:
jdccdah i toiz jt :29:'90(
UDCLCDNO \A_ZDPG
Zd`f nazop|p `a~oz d|f az|f irrzo`di|dhe zizo ihlohliheozol pro`dop
\deozp# zfdha`ozap# ocorfih|p# jci`k ju`k# cdahp# `ajzi#roi`a`kp izo |fo gimaz i||zi`|dahp
\a higo no @azjo|| Hi|dahic Rizk #RozdtizPih`|uizt#Zih|figjazoRizk# Jfizi|ruz Jdzlp Pih`|uizt #Jihlfi~eizf #Hihli Lo~d Udclcdno Pih`|uizt o|`(
http://www.indialine.com/travel/uttaranchal/jimcorbett/http://www.indialine.com/travel/kerala/thekkadi/periyar-wildlife-sanctuary.htmlhttp://www.indialine.com/travel/kerala/thekkadi/periyar-wildlife-sanctuary.htmlhttp://www.indialine.com/travel/rajasthan/ranthambore/ranthambore-national-park.htmlhttp://www.indialine.com/travel/rajasthan/ranthambore/ranthambore-national-park.htmlhttp://www.indialine.com/travel/madhyapradesh/bandhavgarh/http://www.indialine.com/travel/madhyapradesh/bandhavgarh/http://www.indialine.com/travel/rajasthan/ranthambore/ranthambore-national-park.htmlhttp://www.indialine.com/travel/rajasthan/ranthambore/ranthambore-national-park.htmlhttp://www.indialine.com/travel/kerala/thekkadi/periyar-wildlife-sanctuary.htmlhttp://www.indialine.com/travel/kerala/thekkadi/periyar-wildlife-sanctuary.htmlhttp://www.indialine.com/travel/uttaranchal/jimcorbett/8/14/2019 India's marketing Mix
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PRAZ\P \A_ZDPGO~oh|p dh hoiz nu|uzo= @aggahoic|f eigop :292# Ho Locfd Fa`kot azcl `ur# :292 D@@ @zd`ko| azcl `ur# :299 DRC ihl `figrdahp coieuo Jdlldhe naz :296 Actgrd`p
RDCEZDGIEO \A_ZDPG \fo ezoi| zocdedahp cdko Fdhludpg# Jullfdpg# Midhdpg# Dpcig#
@fzdp|dihd|t ihl Pdkfdpg izo |fo dh|oezic riz| an Dhldih `uc|uzo( aho `ih nooc |fo jcdppnuc pozohd|t an |fo Dhldih i|gaprfozo
fozo Cazl Jullfi# Gifi~dz Midh# Pfzd Pi|fti Pid Jiji ihlEuzu Hihik ah`o ickol |uzhdhe |fo Dhldih padc rdaup(
\a higo i no lop|dhi|dahp Kolizhi|f# ^izihipd# Eacloh|ogrco# Pizhi|f# Jalfeiti# Gihdkizih # ^zdhli~ih o|`(
A P
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IL^OH\_ZO\A_ZDPG
Ihecdhe# @igoc pinizd# Gauh|idhoozdhe# Riziecdldhe#Ocorfih| pinizd# Za`k `cdgjdhe# P`uji ld~dhe#
Pkddhe# \zokkdhe # Ufd|o i|oz zin|dhe(
O@A \A_ZDPG O`a|auzdpg dp i rzopoz~dhe |zi~oc |a hi|uzic izoip |a irrzo`di|o
|fo `uc|uzic ihl hi|uzic fdp|azt an |fo oh~dzahgoh|# |ikdhe `izoha| |a ldp|uzj |fo dh|oezd|t an |fo o`aptp|og(
\fo no rci`op cdko |fo Fdgicitih Zoedah# Kozici# |fohaz|foip| Dhldi# Ihligih . Hd`ajiz Dpcihlp ihl |foCikpfiloor dpcihlp izo pago an |fo rci`op fozo tau `ih
ohmat |fo |zoipuzol oic|f an |fo Ga|foz Hi|uzo(
Z_ZIC \A_ZDPG
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Z_ZIC \A_ZDPG Zuzic Dhldi fip gu`f |a annoz |a |fo azcl( Zd`f dh |zild|dahp an
iz|p# `zin|p ihl `uc|uzo(
Pa niz |fo ea~ozhgoh| fip dloh|dndol 09 ~dccieop i`zapp |fo`auh|zt ip |auzdp| pra|p(
\fo `oh|zic ea~ozhgoh| fip rcoleol ippdp|ih`o |a |fo p|i|opigauh|dhe |a Zp 2(? gdccdah naz lo~ocardhe i pd|o naz zuzic
|auzdpg(@_C\_ZIC \A_ZDPG
Dhldih lih`op
Dhldih gupd`
@udpdhop an Dhldi
Dhldih nop|d~icp
Izo pago an |fo giht `uc|uzic ni`|azp i||zi`|dhe roarco azcldlo(
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\IM GIFIC aho
an |fo po~oh
ahlozp an azcl
\IP\O J_L
`fiheop o~ozt
? gdcopO~ozt
ic|ozhi|o lit
dp i
NOP\D^IC
:6 P\I\OP# oi`f
uhdyuo dh d|p ah
it
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8/14/2019 India's marketing Mix
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\fihk Tau
Rzopoh|ol Jt=Ijfdpfok Piuzijf
Euhmih KfizjihliDpfhoo| Kiuz Pifhot
Iz`fihi @fihloc
Puzamd| Japo