Indian super league
An social media strategy
ObjectiveRaise awareness of the tournament and generate conversations on social platforms.
Teams
Strategy• Create awareness• Interest• Engagement
Media-mixPlatforms to be used • Facebook (Core platform)• Twitter• YouTube• Google+• Pinterest
Communication• FACEBOOK: Various content relating to ISL
(teams,updates,check-in,news,contest,pics) to be updated on fb page.
• TWITTER: #hashtags to be developed so that like minded people can communicate with each other and share their thoughts about the league.
Communication• YOUTUBE: Video streaming of matches
also highlights to be done on the official channel of ISL.
• GOOGLE+: ISL page to connect people to share their pics and also to stay up to date on the latest happening in ISL league.
Communication• Pinterest: Pics relating to various
franchise of the ISL league to be updated on the page so the people can pin them in their page.
Measuring success• Use of various tools like Hootsuite,
socialmention• Tweetreach to measure the success of
hashtag campaigns on tweeter• Facebooks insights to measure post
reach, page likes and also engagement
Measuring success• Google+ has various metrics like
engagement, reach, shares and google analytics.
• Pinterest analytics to know how many pics have been repinned also to know the reach of the pin.
THANK YOU