WELCOMEPresented by
C.MARIMUTHUAshok Leyland
INDIAN AUTOMOBILE INDUSTRY
DOST
• It begins as early as 1769.
• The first automobile in India was rolled in 1897 in Bombay.
• First Indian to own a car in India was Jamshedji Tata.
• First woman to drive a car in India was Mrs. Suzanne RD
Tata
• The automobile sector is one of the key segments of the
economy having extensive forward and backward linkages
with other key segments of the economy.
• It contributes about 4 per cent in India's (GDP) Gross
Domestic Product
• 5 percent in India's industrial production.
• Indian Automobile sales growth rate would be 9.5 % by
2010.
Nissan
INTRODUCTION TO AUTOMOBILE SECTOR
INTRODUCTION TO AUTOMOBILE SECTOR
INTRODUCTION TO AUTOMOBILE SECTOR
Hero Honda New Karizma R
• 9th largest automobile industry .
• 2nd largest two-wheeler market,
• 2nd largest tractor manufacturer.
• 4th largest in Heavy Trucks.
• 6th largest passenger vehicle manufacturer,
• 7th largest passenger car manufacturer,
• Sale of passenger cars in India is likely to grow at an
average of 14.9% each year to touch 2.1 million mark
by 2010.
Facts
KEY PLAYERS
Daimler
AUTOMOBILE
2 WHEELL
ER
3 WHEELL
ER
PASSENGER
VEHICLE
COMMERCIAL
VEHICLE
AUDI
TWO WHEELER
• Hero Honda• Bajaj Auto Limited• TVS Motor Co ( formerly TVS-Suzuki Limi
ted)
• Yamaha Motor India (YMI)• Royal Enfield Motors - Manufacturer of B
ullet• Majestic Auto Ltd• Kinetic Engineering Limited• Suzuki motors• Mahindra 2 Wheelers• Hero Motors• Honda Motorcycle & Scooter India Pvt. L
td. (HMSIL)
Total 11 companies
Renault Koleos
Market leader Hero Honda with market share 50%
TWO WHEELER
VOLVO CAR
THREE WHEELERS
• TVS Motor Co ( formerly TVS-Suzuki Limited)
• Mahindra & Mahindra• Bajaj Auto Limited• Piaggio• Force Motors• Ape
Total 6 companies
Reva NXR
60%
40%
68%
40%
THREE WHEELERS
India is the largest three wheeler market in the world
SWIFT VXI AT
Chinkara Motors : Beachster, Hammer, Roadster 1.8S,
Rockster, Jeepster, Sailster
Hindustan Motors : Ambassador
ICML : Rhino Rx
Mahindra : Major, Xylo, Scorpio, Bolero, Thar, Verito, Genio
Premier Automobiles Limited : Sigma, RiO
San Motors : Storm
Tata Motors : Nano, Indica, Vista, Indigo, Manza, Indigo CS,
Sumo, Grande, Venture, Safari, Xenon, Aria
Indian companies (7)
Passenger vehicles (car)
•BMW India : 3 Series, 5 Series, X1. •Fiat India (in collaboration with -Tata Motors): Grande Punto, Linea. •Ford India : Figo, Fiesta Classic, Fiesta, Endeavour. •General Motors India•Chevrolet : Spark, Beat, Aveo U-VA, Aveo, Optra, Cruze, Tavera. •Honda Siel : Jazz, City, Civic, Accord. •Hyundai Motor India : Santro, i10, i20, Accent, Verna, Sonata Transform. •Land Rover : Freelander 2 •Maruti Suzuki, Alto, WagonR, Estilo, A-star, Ritz, Swift, Swift DZire, SX4, Omni, Eeco, •Mercedes-Benz India: C-Class, E-Class. •Mitsubishi (in collaboration with Hindustan Motors):
[81] Lancer, Lancer Cedia, Pajero •Nissan Motor India : Micra. •Renault India : Fluence •Toyota Kirloskar : Etios Liva Etios, Corolla Altis, Innova, Fortuner. •Volkswagen Group Sales India: •Audi India: A4, A6, Q5. •Škoda Auto India : Fabia, Laura, Superb, Yeti. •Volkswagen India : Polo, Vento, Jetta, Passat.
Passenger vehicles (car)
Foreign companies (18)
Passenger vehicles (car)
Aston Martin : Vantage, Rapide, Virage, DB9, DBS, One-77.
Audi : A7, A8, S4, S6, S8, Q7, TT, R8, RS5.
Bentley : Arnage, Azure, Brooklands, Continental GT, Continental Flying Spur,
Mulsanne.
BMW : 5 Series GT, 6 Series, 7 Series, X3, X5, X6, X6 M, M3, M5, M6 and Z4.
Bugatti : Veyron.
Chevrolet : Captiva.
Ferrari : California, 458 Italia, 599 GTB Fiorano, FF.
Fiat : Bravo.
General Motors : Hummer H2, Hummer H3.
Honda : Civic Hybrid, CR-V.
Hyundai : Santa Fe.
Jaguar : XF, XJ, XK.
Koenigsegg: CCX, CCXR, Agera
Vehicles brought into India as CBUs (27)
•Lamborghini : Gallardo, Murciélago.
•Land Rover : Discovery 4, Range Rover, Range Rover Sport.
•Maserati : Quattroporte, GranTurismo, GranCabrio.
•Maybach : 57 and 62.
•Mercedes-Benz : CL-Class, GL-Class, M-Class, R-Class, CLS-Class, S-Class, SL-Class,
SLK-Class, Viano, G-Class, SLS.
•Mitsubishi: Montero, Outlander, Evo X.
•Nissan ; Teana, X-Trail, 370Z, GT-R.
•Porsche : 997, Boxster, Panamera, Cayman, Cayenne, Carrera GT.
•Rolls Royce : Ghost, Phantom, Phantom Coupé, Phantom Drophead Coupé.
•Škoda : Yeti, Superb.
•Suzuki : Grand Vitara, Kizashi.
•Toyota : Prius, Camry, Fortuner*, Land Cruiser, Land Cruiser Prado.
•Volkswagen : Beetle, Tiguan, Touareg, Phaeton.
•Volvo : S60, S80, XC60, XC90. FORCE
Vehicles brought into India as CBUs (cont…)
Honda Brio
Market leader Maruti with market share 52%
Passenger vehicles (car)
Chevrolet Baojun
ForceHindustan MotorsPremierTataAMWEicher Motors
Indian brands
Commercial vehicle manufacturers in India
VE Commercial Vehicles Limited - VE Commercial Vehicles limited JV between Volvo Groups & Eicher Motors Limited.Ashok Leyland -originally JV between Ashok Motors and Leyland Motors, now 51% owned by Hinduja GroupMahindra Navistar - 51:49 JV between Mahindra Group and Navistar InternationalSwaraj Mazda - originally a JV between Punjab Tractors and Mazda, now 53.5% owned by Sumitomo GroupKamaz Vectra _ JV between Russia's KaMAZ and the Vectra Group
Joint Venture Brands (5)
Commercial vehicle manufacturers in India
U-TRUCK 3135
VolvoTatraMAN - JV with Force Motors, makes MAN Trucks in IndiaMercedes-Benz _ sells luxury buses in IndiaDaimler AG - manufactures BharatBenz, a brand of trucks based on the Fuso and the Mercedes Benz truck platforms, which Daimler AG ownsScaniaIvecoHinoIsuzuPiaggioCaterpillar Inc.
Foreign brands (11)
Commercial vehicle manufacturers in India
Market leader Tata Motor with market share 58.2%
Commercial vehicle manufacturers in India
Ashok Leyland Second largest Commercial vehicle manufacturers in India with
24.6 % market share
Ashok Leyland Footprints
Ashok Leyland is the1st
CNG BUS manufacture in India
Ashok Leyland is the1st
vestibule buses manufacture in India
1st India's automobile history to win the ISO 9002 TS16949
certification
Developed the first Hybrid Electric Vehicle.
India's one and only Six Poster testing equipment
Ajanta Group
Mahindra
Hero Electric
REVA
Tara
International
Tata
Electric car manufacturers in India
Toyota Avanza
Passenger Vehicles : 15.86%
Commercial Vehicles : 4.32%
Three Wheelers : 3.58%
Two Wheelers : 76.23%
The following statistics explains the market share of
different vehicles in the Indian automobile Industry
Production and sales trend
Volkswagen Tiguan
Passenger V
ehicles :
2,351,240
Commercial V
ehicles :
566,608
Three W
heelers : 6
19,093
Two Wheelers
: 10,512,889
Grand Tota
l : 14,049,830
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
16000000
production rate for different category
Production and sales trend
Volkswagen Golf
0
200000
400000
600000
800000
1000000
1200000
1400000
1600000
1800000
2000000
Export Market Statistics
Production and sales trend
0
2000000
4000000
6000000
8000000
10000000
12000000
14000000
Domestic Market Statistics
Production and sales trend
STRENGTHS
• Large domestic market
• Sustainable labor cost advantage
• Government incentives for
manufacturing plants
• Strong engineering skills in design
• Able to achieve significant gains in
productivity
• High interest costs and high overheads
• Rising cost of production
• Low investment in Research and
Development
WEAKNESSES
Mahindra Xylo Mini
Quality Certification Deming, Six
Sigma,TQM,TS16949 amongst suppliers have attained
critical mass and the entire market will follow to
get quality certifications.
Quality Certification
Improve quality 1st time passing Sustain the market No rework etc.,
Bharat Stage emission standards
Previously the standards titled 'India 2000' in 2000
later upgraded with new guidelines its called 'Bharat Stage'.
Now13 cities Bharat Stage IV
has been imposed while the rest of the nation is still under Bharat Stage III.
Conclusion
"Five great elements"of Hinduism are
Earth, Water, Fire, Air, Sky, the modern world add one more in this list that is
Automobile Without this elements nothing happen in this world
Reference
en.wikipedia.org/wikiwww.automobileindustryindia.comwww.automobileindia.comwww.ashokleyland.com
INDIAN
AUTOMOBILE INDUSTRY
THANK YOU