Transcript
Page 1: Increasing Charity Donation at your Golf Events with eShop4Golf

Raise More Money

with

Make Players Happy

Page 2: Increasing Charity Donation at your Golf Events with eShop4Golf

Raising MoneyThe Usual Suspects

Player Entry FeesSponsorship

Silent Auction• Live AuctionsGolf Course Games/Gimmicks

Raffle• 50/50

Page 3: Increasing Charity Donation at your Golf Events with eShop4Golf

4 Rules to Raise More!

ChoiceSimplicityEmpowermentTransparency

Every $x = $y to Charity

Page 4: Increasing Charity Donation at your Golf Events with eShop4Golf

An eShop for Your Corporate/Charity Tourney

Full Catalog Integrated Into

Registration Website

Drop Ship

Premium Equipment

Page 5: Increasing Charity Donation at your Golf Events with eShop4Golf

eShop Supports

Visa, MasterCard, Amex, PayPal, etc.Gift CertificatesMargin Protection ProgramsPayment by PointsEtc.

Page 6: Increasing Charity Donation at your Golf Events with eShop4Golf

Cause / Emotional / Transparent

Clearly state what their contributions will be

Page 7: Increasing Charity Donation at your Golf Events with eShop4Golf

Complete Reporting

OrderStatus

Traffic Activity

Real-TimeTracking

EasyDrill Down

Page 8: Increasing Charity Donation at your Golf Events with eShop4Golf

Let’s Do The MathNumber of Golfers 100

that will buy to donate $100 5that will buy to donate $30 10that will buy to donate $15 20

$299 $1,100

Page 9: Increasing Charity Donation at your Golf Events with eShop4Golf

EP Pro Polo – Retail $99.99

Let’s Do The Math

Taylor Made SLDR 2014 Driver – Retail $399.99

Pay Manufacturers

eShop Processing Fee

Paid to Charity

Credit Card Fees $78

Paid to Charity

$41

$299 set-up TournamentOrganizer Get 25%

TournamentOrganizer get 5%

Page 10: Increasing Charity Donation at your Golf Events with eShop4Golf

Yes, But…

Few Participants Buy Extra Stuff incentivize

Sponsor donate Gift Certificate for the eShopSell “Gift Certificate” for the eShopCreate a “Buy the Price Down” programEtc.

see next slide for an example

Page 11: Increasing Charity Donation at your Golf Events with eShop4Golf

Double Your Donations

Sell “Charity Coins” @ the Event***Every Coin is worth 1.5X its purchase priceCoins can be used to “buy down price”Maximum Coin Redemption guarantees that every coins is worth more than what it was purchased for

*** Why @ the Event? Participants not having purchased before the event are unlikely to purchase after the event. Program drives them to the eShop after the event. With a “two week” expiration date it drives behavior

Charity Golf Coin Program

Page 12: Increasing Charity Donation at your Golf Events with eShop4Golf

Double Your Donations

Taylor Made SLDR = $78 to charityCoins sold for $10 are worth $15 eacheShop “Auto Calculates” Maximum Redemption

How it Works

Use 2 Charity Coins - $30

Charity Receives$20 for each coin sold$48 from the product purchasevs. $00

Page 13: Increasing Charity Donation at your Golf Events with eShop4Golf

Your Winning Formula

sample of brands

Professional customized eShopOne link set upGreat for participantsFull catalog providedManufacturers drop shipIncrease donations

Page 14: Increasing Charity Donation at your Golf Events with eShop4Golf

www.eshop4golf.com/charity.html

Where To Sign-Up?


Recommended