Increase your Quality of Hire with Employer Branding
• Why your Employer Brand matters• How to Build your Employer Brand• What you need to do to maintain it– Employee Experience– Candidate Experience
• Where to share it– Career Site– Job Postings– Social Media– etc
Agenda
75%Of Americans would not take a job with a company that had a bad reputation
See where you stand• Survey your Employees• Survey your Candidates• Cross reference Glassdoor,
CareerBliss and other online review sites
84%Of companies believe a clearly defined strategy is the key to achieving employer branding objectives
Lack of recognition for contributions
Favoritism by supervisor
Bad employee relations by supervisor
Unavoidable reasons
Bad work hours
Lack of leadership from supervisor
Lack of interesting/challenging job duties
Money
Lack of Respect/Support from Supervisor
Limited Career Opporutnities
0% 2% 4% 6% 8% 10% 12% 14% 16% 18%
Reasons Employees Quit
Candidate Experience
Didn't think the recruiter was professional
Have a lower opinion of the employer after being contacted for an interview
Didn't believe the recruiter was knowledgeable
Have experienced a recruiter who wan't enthusiastic about the company as an employer of choice
Were less likely to buy products froma company who didn't respond to job application
Had a worse opinion of the company after applying and receiving no response
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Where to Share
• Questions?• Find us online:– LinkedIn– Twitter– Google Plus
• Start your free, 14 day trial: bright.com/register/employer
Thank You!
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