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SOCIAL MEDIA MARKETING
for LEAD
GENERATION
- Siva Yenneti
Business Exposure & Brand Recognition
2 2/27/2013
“87% of local customers trust recommendations from their friends and family on Social Media.”
Marketing 101
3
5 ways you could use Social Media for business
1. Audience Building 2. Local Branding 3. Building Relationships 4. Industry Expertise 5. Lead Generation
Content to Community to Customer
4
3 Ways to Succeed in Social Media
1 Audience
2 Content
3 Action
5
Know your Audience
Content to Community to Customer
1. Focus on your customers. Not yourself.
2. Target age group 3. B2B or B2C or Both? 4. Where do they hang out? 5. What do they like? Dislike?
6
Content
Content to Community to Customer
1. Tell and Sell. Not Yell and Sell. 2. Use Blogs for Back links 3. Create relative messages 4. Keep it local and real time 5. Make it entertaining 6. Use Media
7
Call 2 Action
Content to Community to Customer
1. Be consistent 2. Give first. Get later. 3. Solve. Don’t sell. 4. Be patient 5. Follow 80/20 rule
8 2/27/2013
Facebook Optimization
9 2/27/2013
Twitter Optimization
10 2/27/2013
LinkedIn Optimization
11 2/27/2013
Think before you Act
Based on your: 1. Business Model 2. Marketing Goals 3. Growth potential 4. Sales Targets
Start somewhere
12 2/27/2013
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