InBraceDisrupting Braces
Vijay Dhaka, CBO(415) [email protected]
UnsightlyUnhygienic Uncomfortable
InefficientIneffectiveLimited Application
DifficultExpensiveUncomfortable
Standard Braces
Clear Aligners (Invisalign) Lingual Braces
Correcting your smile today requires tradeoffs
InBrace is an easy to use personalized orthodontic system hidden behind the teeth that automatically guides each
tooth to its target position with continuous gentle forces
7 Million case starts WW each year, a $4B a year market that is growing and expanding
3.3M 47%
0.8M 11%
1.8M26%
1.2M16%
4.4M people don’t have viable aesthetic option to correct their teeth
Clear aligner addressable market
(2.6M)
INBRACE
No viable option(4.4M)
Mild malocclusion
Advancedmalocclusion
7 Million orthodontic starts annually (WW)
Improved Patient Experience
Improved Health & Hygiene
Ease of compliance Predictable
Outcomes Fewer visits
Shared Value
-‘Invisible’-Faster Treatment -Less Pain
Patient
-Greater Revenue per Patient-Clinical Standard of Care -Higher Throughput
Doctor
InBrace drives demand and adoption by delivering value to the orthodontist and the patient
Direct Digital Manufacturing and custom “SMART” wires to reduce visits and treatment time
INBRACE Workflow
Digital Records Tx Planning Indirect Bonding
Team
John Pham, DDS MS BSEE, Co-Founder, CEO• Engineer (Boeing)
• 3x entrepreneur, Co-founder of digital health startup
Vijay Dhaka, MBA • 20 years of medical technology & consulting experience (McKinsey)
• Early stage startup experience, concept to clinic, multiple patents
Hongsheng Tong, DDS PhD, Co-Founder• Faculty at USC’s Ostrow School of Dentistry, leading bone biologist
• Experienced clinician, having treated over 10,000 cases
Business Model
Sales & Promotion
Conversion
Profitable Growth
Higher Margin
Geological Expansion
INBRACE Technology
Marketing
Support
Training
Operation
Key Revenue Drivers
- # of Orthodontists- Ortho Conversion Rate- # of Patients
Key Cost Drivers
- Training - Feasibility Studies- Marketing and Sales
Training programs and a large sales force will drive orthodontic adoption
Market Strategy
KOLs, Proven
InvisalignAdopters
Big 6 MetroRollout
Full DomesticRollout
GlobalRollout
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Yr 3 Yr 4Yr 1 Yr 2
Market Strategy
InBraceDisrupting Braces
Vijay Dhaka, CBO(415) [email protected]