#INBOUND13
AWAKEN YOUR SUPERHERO
How Social Can Save and Change Lives
Christopher S. Penn
Justice is balance
Criminals andheroes share acommon ground
No villains, no heroes
MeansMotiveOpportunity
#INBOUND2013
MEANS MOTIVE OPPORTUNITY
Name these superheroes?
Can read minds anywhere in the world
Can alter reality just by projecting his will
Flawless photographic memory and ability to learn instantly
Endless array of tools and gadgets
Name these superheroes?
Can read minds anywhere in the world
Can alter reality just by projecting his will
Flawless photographic memory and ability to learn instantly
Endless array of tools and gadgets
50 years ago your mobile phone’s capabilities were here
Our technology gives us super hero powers.
#INBOUND2013
MEANS MOTIVE OPPORTUNITY
Examples of Opportunities4
U-Shahidi Open Source Software
Be More Heroic School Tours
Finding a missing girl
Helping someone pay for college
Opportunity is waiting.
Heroes are born from darkness because we desperately need someone to light the way.
#INBOUND2013
MEANS MOTIVE OPPORTUNITY
The enemy is corruption.
The enemy is apathy.
The enemy is cynicism.
#INBOUND2013
MEANS MOTIVE OPPORTUNITY
Are you ready to awaken your superhero?
@cspennChristopher S. PennVP Marketing TechnologySHIFT CommunicationsSHIFTcomm.comChristopherSPenn.com
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