IN FORMATION A DESIGN PORTFOLIO BY SEAN DULA
IN FORMATION BYSEAN DULA
IN FORMATIONA DESIGN PORTFOLIO BY SEAN DULA
ENVIRONMENTS
REPRESENTATIONS
BRAND STRATEGIES
95SAV-A-LOT®
73
57MEDIATE
49
39
25
9SOCIALIZE
EXHIBIT
DRINK
ACT
GROW
105SKETCHES + PHOTOGRAPHS
87GIGGLETREE TOYS®
ENVIRONMENTS
ENVIRONMENTSARCHITECTURE + DESIGN STRATEGY
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BAR +
SPA
VENUE
SOCIALIZE
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BAR +
SPA
VENUE
SOCIALIZEST. LOUIS, MISSOURI: How can a building’s program shape the social resurgence of urban St. Louis? 9
THE SITEUsing the camera as an extension of the eye, photo documentation frames the site in a permanent manner. Here, I was able to capture characteristics of the site that drawings cannot.
A. View of the Mississippi River looking east from the site. Notice the change in grade and the state of the surrounding built environment, especially the levee.
B. Night view of the Eads Bridge, the southern boundary to the site.
C. View of the site looking south toward the Jefferson National Expansion Memorial and the Gateway Arch.
D. Night view of the west, north, and east.
A
B
D
C
AA
BB
UP
UP
UP
UP
GROUND LEVEL
AA
BB
UP
UP
DN
OPENto
BELOW
SECOND LEVEL
OFFICE
ELEV.
POOL
M
W
GREENROOF
AA
BB
DN
OPENto
BELOWDN
THIRD LEVEL
ELEV.
ENTRY.
BAR
POOL
Section AA Section BB
Section AA Section BB
MODELING
[OFF THE RUNWAY]
[OFF THE RUNWAY]
EXHIBIT
FLORENCE, ITALY: How can iconic design be displayed within historic spaces while maintaining the integrity of each? 25
6
CONTEMPORARY DESIGN IN HISTORIC SPACES
DESIGNS ON OPPOSITE [L to R]: HONEYCOMB BY HABITS STUDIO; HOPE BY PAOLO RIZZATTO & FRANCISCO GOMEZ PAZ; PLISSE BY INGA SEMPÉ; MINI MINI BY HABITS STUDIO; ON/OFF BY ALBERTO MEDA, FRANCO RAGGI, & DENIS SANTACHIARA; LC1 BY LE CORBUSIER; OMBRA TOKYO BY CHARLOTTE PERRIAND
GRAPHICALLY EXPLORING INTERVENTIONS
AA
AA
DRINK+ =
ST. LOUIS, MISSOURI: How can a building help winemakers showcase their work in an urban context? 39
The corner lot, situated in a vibrant St. Louis neighborhood, experiences heavy vehicular and pedestrian traffic.
THE SITE
TOPO & ASSEMBLY: AN EXERCISEIN SITE CONDITIONS
LOWER LEVEL
GROUND LEVEL
SECOND LEVEL
ROOF LEVEL
ACT
ACT ST. LOUIS, MISSOURI: How can a well-designed, temporary theater help a play fundraise for charity? 49
CHARITY
CHARITYKIPP, the Knowledge Is Power Program, is a national network of free, open-enrollment, college-preparatory public charter schools with a track record of preparing students in underserved communities for success in college and in life.
Our goal was to raise the highest amount for KIPP St. Louis. To do so, my partner, Kristen Nowotarski, and I designed a simple structure that used minimal material while maximizing impact. We recycled much of the wood used for the structure. Plywood was pulled from trash piles and siding removed from a barn that was being demolished.
For our efforts we were able to raise nearly $10,000 in donations over a two-day period.
ASSEMBLING MODULES DURING CONSTRUCTION
COL·LAB·O·RATEThe design for the theater was a lesson in collaboration. My partner and I had to work with several interest groups to create a cohesive environment: playwrights for the stage design, construction managers for the modularization, the treasurer for the budget, an architect for structural approval. The outcome from this process was an award-winning design.
54
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Meditation
Yoga
Bunks
S
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MEDITATE
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Meditation
Yoga
Bunks
S
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ROSEBUD, MISSOURI: How can a rural retreat help, not hurt, the environment? 57MEDITATE
MATERIAL RESEARCHAN EXERCISE IN SITE CONDITIONS
1. RAW
2. PLANED
3. FORMED
Dynamic
Static
Dynamic
Static
SITE STRATEGY
Bunk
Bunk
Bunk
Storage+
Mechanical
Meditation Loft
Entry
Kitchenette
Meditation Loft
YogaStudioLower Level
Upper Level
DAY
NIGHT
GROW
GROW ST. LOUIS, MISSOURI: How can residents utilize a byproduct of prolific deurbanization to better their community? 73
DEURBANIZATIO N
Currently, the city of St. Louis has over 10,000 vacant lots of land. The unprecedented
deurbanization of St. Louis has presented several problems, one being: what to do with this land?
One solution that has been working for residents is urban farming. For this project, I designed a
structure that harnesses rainwater and provides shelter for the neighborhood garden. The site, seen here, is in an incredible state of disrepair
along a once famous commerce street in St. Louis, Martin Luther King Drive.
DEURBANIZATIO N
THE SITE
INVESTIGATING SCALEA. Overall view B. Detail of wall jointC. Insulation detailD. Hand-drawn linear translation of insulation
A
B
C
D
EXAMINING VEGETATION: ZUCCHINI WIRE MODELHere, my partners, T. Bazil and J. Yong Lee, and I constructed a wire model to examine the geometries of the zucchini flower.
INVESTIGATING ENVIRONMENTS: SPACE BRICKWith this construct I examined light and space using adjustable partitions in a dove-tail spine; hand drawing illustrates the different positions
BRAND STRATEGIES
BRAND STRATEGIESBRAND DEVELOPMENT + DESIGN PLANNING
GIGGLETREE TOYS®
GIGGLETREE TOYS®How can a brand foster imagination in the young with artisan toys? 87
HANDCRAFTED.BECAUSE YOU KNOW
THAT PLASTIC DOLL ISN’T.
ADSBUSINESS CARDS
LOGORETAIL
SOCIAL MEDIAWEBSITE
SAV-A-LOT®
SAV-A-LOT®How can a cost-driven brand leverage its value beyond dollars and cents? 95
Above and Beyondis a branded content campaign addressing Sav-a-Lot’s commitment to community values.
1. Sponsored Posts
2. Nominee Tweet
3. Nominee Profile
Profile in situ
REPRESENTATIONS
REPRESENTATIONSSKETCHES + PHOTOGRAPHS
SKETCHBOOK FROM FLORENCE, ITALY