HISTORY OF COMMUNICATION:
Communication is the process of sharing ideas, information and messages with others.
The most basic communication methods that are known to man are speech (verbal) and non-
verbal expressions such as facial expressions and body language. Apart from these basic methods
of communication there are other methods of communication. These methods began to evolve
and become complex as the wants and needs of human beings became complex.
Visual communication also goes hand in hand with writing. The first paintings found
were drawn more than 5000 years ago, well before words were written down. Paintings were
used in the past like writing. Other than these methods of communication there were other
methods used to signal and communicate with in a distance.
One of the major means of communication is writing. Most languages do have a written
form. It can be written down and someone else may read it and understand the meaning. Writing
has been used from the time of the Mayans and Egyptians. The oldest record of writing is some
5000 years old. Writing in the early days was used to mark down the major events of history. It
was also used inside temples and chambers of kings.
Our ancestors developed systems for sending simple messages or signals over a distance
through:
• Fire or smoke signals,
• Lanterns,
• Drumbeats,
• Birds and arrows.
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Fire or smoke signals
In 150B.C. Native Americans (old American) used a type of communication called
smoke signals. In this form of communication, puffs or columns of smoke were sent into the air
in many different ways, signaling different things. The smoke signals were not exactly a full
language, but were mostly used as brief signals of communication. Some of the recognized
signals are remembered today.
• One puff of smoke sent into the air was believed to signal attention.
• Two puffs meant all's well or everything is okay.
• Three puffs signal either danger, call for help, or simply just trouble.
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The smoke is made by putting green branches or grass into the fire. Blankets are used to
control the smoke puffs. Important events were also marked by smoke signals like war, death, or
marriage. There were light and heavy signals, each meaning separate things. One meant good,
the other meant bad.
In Ancient China, soldiers stationed along the Great Wall would alert each other of
impending enemy attack by signaling from tower to tower. In this way, they were able to
transmit a message as far away as 750 kilometers in just a few hours.
Lantern Means of Communication:
Another interesting element of the Chinese lanterns history is that, they also served as a
means of communication among neighbors, when placed on the doorway, and the colors of the
lanterns symbolized the events that the family was going through.
Blue Lantern:
A blue lantern is an indicator of poor health in the house, and also symbolizes the
degenerating health of a family member.
Red Lantern:
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Red is a symbol of exuberance and zeal at its peak. As such, when placed outside a house, it
symbolizes an event of marriage, or a birth in the family.
White Lantern:
As is the case with many cultures across the world, white represents death in the Chinese
culture too. When two white lanterns are placed on top of a doorway, along with a white sash
that is placed across them, it symbolizes that a family is in mourning.
Not only were Chinese lanterns used to communicate the good and bad events in a
family, they also served as a means of communication among the military. The famous war hero,
Zhu Gelling has been credited with the invention of a special lantern, used to alert neighboring
cities of potential attack or danger. This he did by dousing a strip of cloth in kerosene, and
placing it within a lamp that was light enough to float into the sky at night.
Communication by Drums:
Languages, spoken there, have drum equivalents. It works just about like the Morse code
(a of signaling and telegraphy), except that the Morse code uses letters as units and the drum
communication uses words.
That intonation relies on high/low tones. These tones can easily be duplicated by the
drums. Of course, there are words that have the same amount of syllables (a word that contain
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the vowel sound) and have the same intonation. You can imagine that a message sent using
drums could get quite long.
Intonation (a particular tone ring with the drum) is very important in the Bantu
Languages. A word can have completely different meanings, depending on the intonation.
Communication by Birds:
Ever since the beginning of time as we know it, our civilization has developed and relied
on various forms of communication in order to confer amongst those of his owns species.
Whether it is to convey messages of friendship, anger, sadness or even war, Birds carried
messages through a long distance. The message was attached to a foot of a Pigeon or a Falcon
who flew home with the message. This specific method of communication was used to a great
extent during World War I.
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HISTORY OF TELECOMMUNICATION:
What is Telecommunication?
“Telecommunications is a general term for a vast array of technologies that send
information over distances.”
Telecommunication’ is a term coming from Greek and meaning ‘communication at
distance’ through signals of varied nature coming from a transmitter to a receiver. In order to
achieve effective communication, the choice of a proper mean of transport for the signal has
played (and still plays) a fundamental role.
Mobile phones, land lines, satellite phones and voice over Internet protocol (VoIP) are all
telephony technologies just one field of telecommunications. Radio, television and networks are
a few more examples of telecommunication.
. The true ‘jump’ in terms of quality came with the advent of electricity. Electromagnetic
energy, in fact, is able to transport information in an extremely fast way (ideally to the speed of
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light), in a way that previously had no equals in terms of costs reliability. Therefore, we may say
that the starting point of all modern telecommunications was the invention of the electric cell by
Alessandro Volta (1800).
In ancient times, the most common way of producing a signal would be through light
(fires) and sound (drums and horns). However, those kinds’ communications were insecure and
certainly left room to improvement as they did not permit message encryption or a fast
transmission of information on a large scale
It was shortly thereafter that the first experiments on more advanced communication
system begun from 1830s that electrical telecommunication system started to appear.
Telecommunication is started at that time through
• Telegraph and telephone
• Radio and television
Telegraph and Telephone
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A very early experiment in electrical telegraphy was an 'electrochemical' telegraph
created by the German physician and inventor Samuel Thomas in 1809.
Both their designs employed multiple wires (up to 35) in order to visually represent
almost all letters and numerals. Thus, messages could be conveyed.
Electrically up to a few kilometers with each of the telegraph receiver's wires. An
electrical current was sequentially applied by the sender through the various wires representing
each digit of a message.
The first commercial electrical telegraph was constructed in England by Sir Charles
Wheatstone and Sir William Cooke. It used the deflection of needles to represent messages and
started operating over twenty-one kilometers (thirteen miles) of the Great Western Railway on 9
April 1839. Both Wheatstone and Cooke viewed their device as "an improvement to the
[existing] electromagnetic telegraph" not as a new device.
Telephone
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The conventional telephone was invented by “Alexander Graham Bell” in 1876, based on
his earlier work with harmonic (multi-signal) telegraphs. The first commercial telephone services
were set up in 1878 and 1879 on both sides of the Atlantic in the cities of New Haven and
London. Bell held the master patent for the telephone that was needed for such services in both
countries.
The technology grew quickly from this point, with inter-city lines being built and
telephone exchanges in every major city of the United States by the mid-1880s.
In 1880, Bell and co-inventor Charles Sumner Tainted conducted the world's first
wireless telephone call via modulated light beams projected by photo phones. The scientific
principles of their invention would not be utilized for several decades, when they were first
deployed in military and fiber-optic communications.
Radio and Television:
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In 1832, James Lindsay gave a classroom demonstration of wireless telegraphy to his
students. By 1854, he was able to demonstrate a transmission across the Firth of Tavy from
Dundee to Woodhaven, a distance of two miles (3 km), using water as the transmission medium.
Addressing the Franklin Institute in 1893, Nikola Tesla described and demonstrated in
detail the principles of wireless telegraphy. The apparatus that he used contained all the elements
that were incorporated into radio systems before the development of the vacuum tube. However
it was not until 1900 that Reginald Fessenden was able to wirelessly transmit a human voice.
Television:
In December 1901, Guglielmos Marconi established wireless communication between
Britain and Newfoundland, earning him the Nobel Prize in physics in 1909 (which he shared
with Karl Braun). On March 25, 1925, Scottish inventor John Logier Baird publicly
demonstrated the transmission of moving pictures at the London department store Selfridges.
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In October 1925, Baird was successful in obtaining moving pictures with halftone shades,
which were by most accounts the first true television pictures. Baird's first devices relied upon
the Nipkow disk and thus became known as the mechanical television. It formed the basis of
semi-experimental broadcasts done by the British Broadcasting Corporation beginning
September 30, 1929. However for most of the twentieth century televisions depended upon the
cathode ray tube invented by Karl Braun.
HISTORY OF CELLULAR COMPANIES IN PAKISTAN:
PAKTEL
PAKTEL limited was the first mobile network provider company whom laid the
foundation of mobile industry in Pakistan. After this new race of mobile technology Mobile
started in Pakistan
During the past decade the company built a reputation for excellence with the widest
coverage, network quality, customer services and value-added facilities that have earned us the
respect of consumer’s experts. But the general perception was that company introduced the
mobile as a status symbol and charged exorbitant rates during it early years. PAKTEL’s
progression towards becoming a leading mobile service provider primarily comes from the early
entry. The cellular networks offer services in over 200 cities and towns across the country.
PAKTEL offers the range of cellular services with real utility; it has recently decided to shift
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from AMPS technology to the GSM version. It advantages are wide coverage, value added
facilities, and good customer services.
INSTAPHONE:
INSTAPHONE was a telecommunications company in Pakistan and the pioneer of
cellular industry in Pakistan. The company was initially owned by Millicom International and
was acquired later by the Arfeen Group. In January 2008, the Pakistan Telecommunication
Authority (PTA) terminated the license of INSTAPHONE due to the company’s failure to pay
outstanding dues.
MOBILINK:
The MOBILINK GSM started operation in the year 1994. The MOBILINK GSM is a
subsidiary of Oars cam telecom and market leader in Pakistan. This was the first company that
introduced the GSM technology and cut down the rates.
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The company offers tariff plans that are exclusively designed to cater to the
communication needs of a diverse group of clientele, taking into account occasional users to
businessmen. To achieve this objective, MOBILINK offers both postpaid and the pre-paid (brand
name JAZZ) solution to our customers.
The company also offers advanced voice communication services, and a number of value
added services to Subscribers. MOBILINK since its start showed his enormous growth. At the
time when it entered the market it was a small player in the cellular market of Pakistan it is now
the market leader in terms of having the largest subscriber in Pakistan.
MOBILINK DSL:
Besides its cellular service recently MOBILINK has also started its DSL / Wimax
internet service in 26 major cities of Pakistan including Lahore, Karachi, Rawalpindi, Islamabad,
Faisalabad, Peshawar, Multan, Gujranwala, Gujarat, Jhelum, Sialkot, Hyderabad, Mardan,
Rahim Yar Khan, Sahiwal, Wah, Sargodha, Sheikhupura, Abbot bad, Quetta, Dera Ghazi Khan,
Ghazi Kot, Bahawalpur, Sukkur, Nawab shah & Larkana.
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Company Profile:
MOBILINK GSM
Pakistan Mobile Communications Ltd (PMCL)
Type Private Limited Company
Parent or Subsidiary Subsidiary
Founded 1994
Headquarters 42 Kulsum Plaza,
Blue Area Islamabad, Pakistan
Key people President and CEO:
Zouhair A Khaliq
Products Indigo (postpaid) , JAZZ (prepaid),
MOBILINK PCO
Parent Orascom Telecom Egypt
Slogan Reshaping live
Website www.MOBILINKgsm.com
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WARID:
WARID Telecom Uganda Ltd is fully owned by WARID Telecom International a
subsidiary of the Abu Dhabi Group, a large investment group active both in the UAE, Pakistan
and now numerous other markets on the African continent including Uganda, Congo and Cote de
Ivories (African area where people lived). The group has sizeable investments in various sectors
including:
• Telecommunications
• Hospitality Property development
• Oil exploration and supplies
• Banking and financial services
• Automobile industries.
This group currently providing GSM cellular services in Pakistan and Bangladesh (to
launch in October 2006) with headquarters located at Abu Dhabi UAE. WARID Telecom
purchased a license of Telecom Operator in 2004 from Government of Pakistan and launched the
service covering 28 cities of Pakistan and increasing its coverage 110 cities town highways. On
the 10th of October 2006, it was reported on the media that the launch of WARID Bangladesh
had been delayed by at least six months.
Company Profile:
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WARID Telecom
Type Private limited company
Founded 2004
Headquarters 301-Dhabi Tower, Hamdan Street, Post
Box 44222, Abu Dhabi, United Arab
Emirates
Key people Chairman: Sheikh Nahayan Mabarak Al
Nahayan,
CEO Abu Dhabi Group & WARID
International: Mr. Bashir A. Tahir,
Product Zem(prepaid), Zahi (postpaid)
Slogan We Care
Web site: www.WARIDtel.com (Pakistan)
www.WARIDtel.com.bd (Bangladesh)
UFONE:
UFONE is a 100% owned subsidiary of PTCL was established to operate cellular GSM
services. The company commenced its operations, under the brand name of UFONE, from
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Islamabad on January 29, 2001. After the privatization of PTCL, UFONE is now owned by
Etisalat. During the year, as a consequence of PTCL’s privatization, 26% of its shares were
acquired by Emirates Telecommunication Corporation (Etisalat). Being part of PTCL, the
management of UFONE has also been handed over to Etisalat. During the year July 2005 to June
2006, UFONE continued on the path to success. The Company further expanded its coverage and
has added new cities and highways. UFONE has network coverage in more than 750 cities,
towns and across all major highways of the country.
Company Profile:
Pakistan Telecommunication Mobile Ltd. (PTML),
UFONEType Private limited company
Parent or subsidiary Subsidiary
Founded January 29, 2001
Headquarters Islamabad, Pakistan
13-B, F-7 Markaz
Area served 2336 cities of Pakistan, GT road,
Super Highway & Motorway
Key people Abdul Aziz, CEO
Products Pre Pay, Post Pay
Parent PTCL Pakistan
Slogan It’s all about U! (Tum He Tou Ho)
Web site: www.UFONE.com
TELENOR:
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TELENOR Pakistan is a Pakistani GSM cellular service provider, and is a subsidiary of
TELENOR, Norway. TELENOR acquired the license for providing GSM services in Pakistan in
April 2004, and has launched its services commercially in Islamabad, Rawalpindi and Karachi
on March 15, 2005. TELENOR has its corporate headquarters in Islamabad, with regional offices
in Karachi and Lahore. On January 28, 2006 TELENOR established a call center in Lahore. The
official opening was held in Islamabad with the President of Pakistan General Pervez Musharraf
as the guest of honor and a TELENOR delegation headed by CEO TELENOR Jon Fredrik
Banksias. On March 23, 2005 TELENOR started its services in Lahore, Faisalabad and
Hyderabad. TELENOR will be launching its services in other cities as per the roll out plan.
Company Profile:
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TELENORType Public Limited Company
Founded April 2004
Key people CEO: Jon Fredrik Baksaas,
Chairman: Thorleif Enger
Headquarters Islamabad
Industry Telecommunication
Products talk shawk (Prepaid), Djuice (postpaid)
Slogan Here to help, bato bato mie
Website www.TELENOR.com
BACKGROUND OF THE ZONG
China Mobile Communications Corporation (CMCC)
China Mobile Communications (CMCC) incorporated in the year 2000, is the world's
largest telecom operator, dominating 66.5% of Mainland China’s market share. It operates as a
100% state owned entity in 31 different provinces and employs in excess of 175,000 people.
CMCC network covers 99.7% of China’s population and has over 900,000 BTS sites. Its
customer base is over 672 million and has operating revenue of $8.3 billion.
CMCC is perhaps the only cellular network that provides uninterrupted, reliable coverage
through tunnels, on highways, inside sky scraper elevators as well on top of Mount Everest. It
has a global presence in Hong Kong, Pakistan, San Francisco and London and currently has
international roaming partnerships with 406 operators in 237 countries and regions.
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The company is listed on the New York Stock Exchange as well as the Stock Exchange
of Hong Kong Ltd. By the end of 2011, 2G base stations exceeded 700,000 and 3G base stations
increased to approximately 220,000 covering country level and above cities which strengthened
the depth and contiguous coverage in the main districts.
The four main brands for CMCC are; Gotone (for high-end subscribers), Easy-own (for
mass), M-Zone (for youth), G3 (for 3G). TD-LTE is the future network, which will carry high
bandwidth and high quality wireless broadband business. The development of TD-LTE is a core
component of CMCC’s development strategy, where the Group will actively promote TD-LTE
scale-trial and Commercialization and drive the technical and supply chain integration of TDD
and FDD.
CMCC’s first overseas subsidiary, China Mobile Pakistan has the license to offer and
operate voice, data and all value added services in the entire country. One of the fastest growing
cellular markets in the world, Pakistan is a key region that is likely to offer expansion
opportunities as well as the chance to make a difference in the lives of a growing clientele that is
demanding and understands and appreciates better quality and service standards.
ZONG is committed on attracting and retaining the best human resource from all over
Pakistan. It also provides a working environment which satisfies the professional and personal
needs of its employees.
China Mobile is the world's largest telecom operator. Having a customer base of over 300
million customers, its network routes 700 million text messages every day and handles 250
million calls every hour. China Mobile is perhaps the only cellular network that provides
uninterrupted, reliable coverage through tunnels, on highways, inside sky scrapper elevators as
well on top of Mount Everest.
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China Mobile's first overseas subsidiary, China Mobile Pakistan has the license to offer
and operate voice, data and all value added services in the entire country. One of the fastest
growing cellular markets in the world, Pakistan is a key region that is likely to offer expansion
opportunities as well the chance to make a difference in the lives of a growing clientele that is
demanding, understands, and appreciates better quality and service standards.
ZONG Pakistan:
On January 22, 2007 stated that it would sell its 88.86 percent stake in PAKTEL Ltd. to
China Mobile for $284 million, which includes the repayment of intercompany debt and China
mobile company has invested $721 million in telecom sector in Pakistan during 2007 and it
would further invest $7 million in Pakistan this year. The sale implies an enterprise value for
PAKTEL of $460 million, Millicom said in its press release. Merrill Lynch advised China
Mobile on the transaction. On 4 May 2007, PAKTEL was renamed to CM Pak. And then, on 16
May 2007, China Mobile announced that it had upped its stake in CM Pak to 100%.
ZONG is the first International brand of China Mobile being launched in Pakistan. It is
meant to empower and liberate the people of Pakistan in every nook and corner of the country. It
will become a part of their hearts, their minds and bring about a change in their lives that
everyone desired but few thought would be possible.
ZONG would offer its customers with entertaining & innovative value added services and
will empower them by giving a wide variety of products, services, & content to choose from. We
are privileged to be the pioneering country introducing this brand with others to follow. And God
willing, together we will make ZONG a success story for others to try and replicate
.
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A first international step for China Mobile, ZONG aims at touching the lives of all
Pakistanis! We serve to inspire and empower the people of Pakistan with innovative technology
that keeps pace with today's fast evolving culture. Expanding our wings of coverage to all
corners, making no distinctions along the way and most of all, maintaining excellence in
connectivity everywhere we go. Affordability & Innovation are what define us, aided with a
diverse set of entertaining and informative Value Added Services. With a state of the art system,
along with other services ZONG allows and enables its users to avail the best possible Mobile
Internet bundles that are not offered anywhere else in the country making the experience, truly a
unique one!
The basic idea is to allow people to communicate at their free will! Making it a stress free
environment where you are not worried about Tariffs, Capacity Issues or Congestion, be it
Network Coverage or Quality, it is all sorted!
ZONG is supported by ground breaking communications, trend setting Customer
Services and an unmatched Product Offering that has redefined the rules of the game!
Walking hand in hand with our nation, we make a happier Pakistan! A thriving ground with
success on every step, with a smile on everyone's face be it rain or shine, with hopes higher than
sky and the will… to 'Say it All!'
China Mobile Pakistan (CM Pak)
China Mobile Pakistan (CM Pak) is a 100% subsidiary of China Mobile. The pioneering
overseas set up of China Mobile came through acquisition of a license from Millicom to operate
a GSM network in Pakistan.
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So far, CM Pak has invested more than US$ 700 million in the telecom sector in Pakistan
and an additional US$ 800 million will be invested till the end of year 2008. With ambitious
plans to cater to the fastest growing Pakistani market and to win over the ever-demanding
Pakistani customer, it will be offering unprecedented coverage, voice and data services, as well
as a wide range of tariff options to choose from.
CM Pak's edge comes from the experience and expertise of running the world's largest
telecom service and the commitment they make to setting quality and customer relations
standards. CM Pak is geared to offer neatly packaged VAS products that will benefit the
individuals, corporate as well as small businesses. Led by a team of professionals from the field
of cellular communication, CM Pak is determined to make its mark in the Pakistani market and
to change the way people communicate.
Vision statement
We shall be an indispensable digital-life partner by becoming words, eyes and ears of the
people.
CORE VALUES
Uncompromising attitude on 'responsibility makes perfection.
• I
• We
• Stakeholders
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Core values I
Character
• Integrity
• Responsibility
• Pro-activeness
• Respect
• Trust
Capability
• Knowledge
• Skill
• Competence
Commitment
• To myself
• Team
• Company
• Customer
• Stakeholder
• Society
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Communication & Cooperation
• Empathy
• Effective Interaction
• Unconditional Positive Regard
• Prompt
Core values WE
Customer centric is our business ideology we believe
• Customer is the source of value addition and continuous improvement.
• End user perception is consequential for all our endeavors and investment.
• Only customer centric company wins respect.
People oriented is our management philosophy we believe
• In admiring laws of nature over artificial / synthetic laws.
• Each employee has unique potential to become a talent as long as the condition is appropriate.
• Conducive atmosphere that features care, respect, trust and understanding will optimize full
employee potential.
• Human resource is the most creative and valuable asset of the company, and is the foundation
of enterprise development.
Innovation & pragmatism is our distinct character we believe
• Innovation is our social responsibility.
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• Only by innovation, unique or differentiated services & products can be offered to customers.
• Innovation ensures long term sustainability and growth.
• Innovation is not mystical, every improvement and reform is an innovation
• Our spirit of innovation is pragmatic not fictional
• Pragmatic attitude ensures alignment of innovation with strategy
Team work and cooperation is our working spirit we believe
• Teamwork divides the task and multiplies the success.
• Customer perception depends on collective enterprise output, not on individual excellence.
• Cooperation and synchronization of our efforts create sustainable value and competitive edge.
• Teamwork will foster sense of belonging, honor and promote staff loyalty.
Performance driven is our inherent character we believe
• In focusing our work on company performance improvement.
• Our efforts are valuable only when they help achieve overall organizational goals.
• Visible performance as well as invisible competence continuously improves our capabilities.
• Only comprehensive, coordinated, and sustained performance makes sense for company.
Honesty and humility is our enterprise image we believe
• "Humility" inspires confidence, open mind, and respect for others.
• Honesty and humility ensure sustainable and steady business growth with resilience to adverse
conditions.
• Honesty and humility should be our inherent character for pursuing excellence.
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Harmony but Diversity is our Interpersonal intelligence we believe
• Diversity stimulates sense of tolerance and flexibility, making our company vibrant.
• People with different views and approaches are source of collective wisdom,
Differences Create Value.
• Cooperative insight and collective intelligence lead to smart decision making
Core values – STAKE-HOLDERS
Customers
• We shall become a digital fabric of harmony and accord, uniting people across the nation.
Team
• We envision developing the most satisfied professionals eyeing outstanding personal and
organizational growth stimulating sense of comradeship.
Shareholders
We shall be
• Admirable for shareholders earning value and respect.
• A role model among all China Mobile overseas operations.
Partners
• Partners are our essential allies with shared aims and aspirations for mutual progress and
success.
• Partners are as good as our management.
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Society
• We shall enrich people's lives and synergize the nation through future oriented digital life-style
and being socially responsible.
Code of Commercial Practice
Introduction:
We are resolute to provide our customers with an excellent service. This is only possible
if customers converse with us. We value input from every customer and are open to suggestions,
feedbacks, criticism which helps us in our efforts to provide the best services.
Company Mission“To be the leading mobile Operator of Pakistan by continuously innovating and offering
exceptional quality services; to be a good corporate citizen and envoy of friendship between
China and Pakistan”.
Vision
“Make communication exciting.
“Having said that we will strive for the following”.
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GOAL AND OBJECTIVE:
Mobile communication is now a utility. You need your mobile phone. ZONG team seeks
to meet consumers all communication needs by providing the best technology at an affordable
price. It would be their prime objective to be rated as the best cellular service provider in
Pakistan by expanding their service area to every corner of the country which is to be backed by
excellent after-sales service. ZONG a fresh dynamic and customized brand befitting your
lifestyle in order that you feel it as part of your life.
A brand that you can always count on, sincerely, that understands your needs (ZONG
Z20 package in which 20 seconds billing), wishes and desires and helps you get connected with
your loved ones anywhere, anytime (ZONG to ZONG free city package).
We know that their partners Alcatel-Lucent Technologies, Ericsson Pakistan Limited,
Huawei Technologies Pakistan and ZTE Pakistan are very well-known globally for their
technical expertise and professionalism. The professionals representing their Partners will help
CM Pak achieve its goals in the shortest possible time.
As a major step towards achieving their goal of expanding their services rapidly. They
have decided to award the expansion contract to different vendors in Pakistan. These high
ambitions would certainly lead us to become a major force in the development of telecom
industry in Pakistan.
ZONG have completed acquisition of 100% shares of ZONG. US $ 723 million worth of
FDI has already been made in the country and on top of that They’ll be investing millions of
dollars in the future Let me reiterate their resolve and uncompromising commitment that China
Mobile is here to stay which is why They are planning to continuously invest to improve their
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network coverage and quality. China Mobile has the resources and technical expertise to become
one of the largest operators of the country.
Company Information
China Mobiles Pakistan (CM Pak)
ZONG
Type Private limited company
Parent/subsidiary Subsidiary
Founded 05/16/07
Founder China mobile Pakistan (CM Pak)
Headquarters 7 Mauve Area, Islamabad, Pakistan
Investment Us $ 1500million
Cell sites 6300
Industry Telecommunication , wireless communication
Products Communication (Mobiles and SIM and USB)
Telephone +92-51-111222111
Fax +92-51-111031031
Slogan Sub kah do (say it all)
Web site www.ZONG.com.pk
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Management Line of ZONG
MANAGEMENT LINE OF ZONG
Management Line Name Location From
CEO Qin Lee Islambad China
CTO XuHaiyong Islambad China
CFO Feng Tuixian Islambad China
COO Sajid Mahmood Islambad Pakistan
CHRO Wai Giang fu Islambad China
Director Operations Wajid Ali Islambad Pakistan
Director Finances Amir Mahmood Islambad Pakistan
Director Sales Usman ishaq Islambad Pakistan
CITO Shahid Rauf Islambad Pakistan
As of the president of CM Pak is from china and his name is Mr. LIU Aili
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 31
ORGANIATIONAL CHART: CSC MARKTING CALL CENTER COO SALES & DISTRIBUTION
DIRECTOR FINANCE CFO PROCUREMENT
CEO
IT OPERATIONS CITO IT PROJECT
CHRO
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CUSTOMER CENTER CHART
TSOs
BDO
CSR ZONG
Mobile
CSC
Account Officer
Manager
CSR Prepaid
VAS
CSR Postpaid
Connection
CSR Prepaid
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DEPARETMENTS
Administration Department
Mission Statement
“To anticipate the needs of all departments and their employees, to address their demands
for creating better safe and secure friendly working environment, to accept challenges, achieving
goals and ultimately to be the No. 1 admin operation within CMCC(china mobile communication
corporation).”
Functions of Administration Department
Provision of all office equipment for use by staff e.g. Computers.
Ensuring a clean and secure office environment.
Ensuring availability of adequate lighting, water, telecommunication, email, fax, etc.
Providing, where possible, designated parking for vehicles.
Ensuring availability of stationery.
Ensuring availability of adequate photocopying services/facilities.
Provision of offices for all staff.
Setting of internal operating rules.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 34
Finance Department
Mission Statement
“ZONG has strong financial position since its inception. China has been invested $1500
million in Pakistan for ZONG and wants to invest more. The improvement in net earnings
resulting from strong internal sales growth both postpaid, prepaid segments.”
Functions of Finance Department• Payable
• Pay Commission.
• Audit and Accounts.
• Cash Management
• Financial Accounting
• Taxation
IT (Information Technology) Department
• Mission Statement“To provide the lowest cost and highest speed systems through Automation,
Centralization and Out-sourcing.”
Functions
IT Infrastructure
• IT System and Database Management
• IT Project and Planning
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 35
• IT Operations
Marketing Department
Mission Statement
“ZONG marketing department will become the best marketing department of the industry
in terms of adding values to their brand name, improving the image of the organization, increase
in sales, with quality of people and team spirit to lead the organization towards the achievement
of short term and long term goals.”
Human Resource Department (HRD)
ZONG Pakistan has a skilled human resource planning department. As we know that
each human resource department in any organization play key role and operate like an eye of an
organization, like wise in ZONG Pakistan they are performing their functions and fulfilling their
requirement of the organization by matching the organizational needs with the employee ‟s skill,
knowledge and ability whether these needs are identified or being demanded by any department
of the ZONG Pakistan.
Human resource planning in the ZONG is basically performing different kind of functions which
are as follows;
1. Whether there is need for recruitment in the organization.
2. If there is demand from any department, they (HR department) identify the need of the
department.
3. Placement of their employees.
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ZONG is newly born baby in Pakistan market, they have had strong competitors in their
fields, and they entered in the market of telecom where already the price war (price competition)
had been initiated among pioneer companies of Pakistan, including UFONE, MOBILINK,
TELENOR and WARID.
Sales and Distribution Department
Mission Statement
“To maximize the number of revenue generating subscribers by efficiently planning and
executing policies and operations related to product visibility and availability.”
Distribution
ZONG purchases equipment from four companies ZTE, Ericsson, Alcatel and Hawaii, these are
the venders and operator of ZONG distributors and franchises, CCSC (customer care service
centers) and different outlets, ZONG has CCSC and 100,000 different outlets in Pakistan.
Customer Services Department
Mission Statement
“To realize the perceived value of the customers and build higher expectations through
excellence in service.”
Customer Service Centers
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The beacon of ZONG’s impression and torch bearers of a new era in customer
interaction, taking customer service into a portal of customer excitement. These are the doors to
ZONG’s first and foremost realization of its promise to excite customers with a new trend in
service, setting the tone and ambiance which is second only to your home, these are ZONG’s
arm across the country to welcome everyone to experience the comfort when a true promise is
fulfilled.
Regulatory Corporate Affairs Department
Mission Statement
“Maintain the most affable relations with the government to ensure support and
facilitation in the technical installations and the commercial activities of the organization.”
Standard & Quality of Service
• We will ensure possible service quality as per our license and the applicable legal regime
administered by the PTA.
• Customer services is at the core of our business and we will try to ensure our customers stay in
touch with loved ones at all time
• We will ensure clear and focused advertising and customer communication regarding our
products and services
• Customer services help line will abide by industry global standards.
• We will not use any unfair Commercial Practices while selling services to customers, as
prescribed under the provisions of Telecom Consumers Protection Regulations 2009.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 38
Customer Communication & Advertising
We will ensure clear and focused advertising and customer communication regarding our
products and services, providing clear information regarding the pricing and taxation, so that our
valued customers can take well informed decisions about availing our services.
Customer touch-points and complaint handling
Customers' input received is a major contribution for the company to come up with
packages and offers which are up to the customers' expectations or even beyond expectations.
For this we ensure that we provide the maximum touch-points to our valuable subscribers to
reach us.
The channels through which our consumers can reach us are:
• Via our 24/7 helpline 310 where our representatives are available round-the-clock to furnish
help to our valued subscribers.
• 24 Customer Service Centers/ 177 Franchises spread nation-wide making customer facilitation
on the front-end in easy reach of the customers.
• Via email by writing to us at [email protected] Via Fax to 051-111-031-031
• Via P.O Box # 1810
• Via FACEBOOK – ZONG is a pioneer in launching complaint handling via this mode.
CMPak will receive complaints, queries, suggestions and requests through the above-mentioned
channels and will handle them according to the nature.
Innovative VAS
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CMPak will always view possibilities keeping in view customers' needs. It has proved so
by being the fore-runner in introducing first-of-a-kind value added services; to name a few –
• Book Your Number – customers can purchase numbers of their own choice by checking
availability from ZONG website or by visiting their nearest telesales retailer.
• Take One application – using which customer can share pictures as well as videos online to
international numbers and email addresses too.
• Handset Offer – by opting for which customers purchase a handset for a mere Rs.1 and enjoy
ZONG services for a period of 1 year by receiving monthly balance and free SMS and MMS
resources too.
• Student Entrepreneur Program – by being a part of which students get an opportunity to be a
part of ZONG team and a chance to earn pocket money by selling ZONG connections, porting in
numbers to ZONG and being a ZONG associate by being able to transfer miniload to ZONG
numbers.
• CRBT application – a GPRS based service using which customers can manage their own dial
tune account on their handsets.
Customers' self-governance and information
CMPak will keep its subscribers updated about their usage and accounts (both prepaid
and postpaid). ZONG (CMPak) has given the authority to its subscribers to self-monitor their
usage details by giving them access to e Care for both prepaid and postpaid customers on the
website. By accessing these portals our customers are able to comprehend their balance
consumption, billing, and to perform activities like blocking and unblocking of their respective
numbers.
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CMPak informs its customers when they are getting low on balance. A prepaid subscriber
is intimated by a recording of insufficient balance, on dialing every call, when he reaches the
limit of Rs.10 in his account and through an SMS when his account balance becomes lower than
Rs.5. Similarly our postpaid subscribers, when reach 90% of their credit limit, are sent an
intimation SMS to make them aware about their usage and billing.
Suspension of services
CMPak subscribers are not charged/liable to pay any disconnection/suspension charges.
However, services suspended due to non-payment or expiry of balance may only be restored
upon clearing of outstanding dues or recharge of balance.
Prepaid subscribers:
• A prepaid number gets blocked on request received from customer or from the company's end
in case of obnoxious/fraudulent activity confirmation from that number.
• CMPak will always verify blocking request that it is being received from the original user of
the number. Customer is verified on providing name and CNIC and in case there is a
discrepancy; address, two most dialed numbers, activation date and last recharge verification is
asked for processing the request received.
• For further making the process reliable, CMPak provides the option of getting a special tag
updated against customers' number which is fulfilled when original customer visits ZONG
Customer Service Center with active SIM and original CNIC. Upon implementation of the tag,
no action whatsoever will be performed on customer's number until he visits the Service Center
in person.
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• On receiving obnoxious/fraudulent complaint against its subscriber, CMPak will issue one
warning to the user upon verification of the act. In case of non-compliance to the warning issued,
CMPak will block the services of the number in question after notifying the customer via
SMS/call.
• Customers are given the leverage of getting their number unblocked on submission of written
apology along with their CNIC copy after approval of Pakistan Telecom Authority.
Postpaid subscribers:
• Outgoing activity block
• On reaching 90% of their credit limit, CMPak will always notify its postpaid users via SMS
about their billing status.
• On reaching 100% of the defined credit limit, the outgoing activity of our postpaid customer
gets blocked but incoming remains active for another 90 days. Line rent will not be charged
during this period.
Online Blocking/Deb locking
The purpose of online blocking request cannot be served as per the mentioned point as
PTA would like to involve third level verification which as per our SLA is physical verification.
Level 1: The customer calls from his/her own MSISDN (i.e. same CLI).
Level 2: The customer calls from his/her own MSISDN, and can provide 2 kinds information at
least from the list below:
• Owner Name.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 42
• CNIC
• Contact Address
• Subscribe date (FCA)
• Latest 2 Payment record
• 2 most dialed numbers
• Our postpaid customer can get his number blocked voluntarily as long a duration as of his
choice. The request is received by calling the helpline from the same CLI and on providiLevel 2
verification. This option can only be availed after ensuring that his/her outstanding bill is clear.
• The same number can be unblocked by calling on the helpline from a different CLI and
providing the same verification that was provided for blocking of the said number.
SIM Expiry
If new SIM is activated and not used, it is expired after completion of one year.
If SIM is active and is not recharged, would expire after completion of following validities:
State Validity
N1 10 days
60 days for Rs.100, 90 days for Rs.300, 180 days for Rs.500 and 365 days for
Rs.1000.
N2 Active State and if customer does not charge, number will move to Next state N-3
N3 Validity: 120 days (balance gets confiscated)
N4 Validity: 365 days
N5 Validity depends upon management Decision
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Customer confidentiality
• CMPak will make every commercially reasonable effort to protect our customers' privacy. In
addition to this we have a secure network for the confidentiality of their information (nothing,
however, that no system is 100% secure against deliberate and targeted security breaches). Also
our customers' personal information will be safe with us and will be guarded as per laws of
Pakistan.
• Disclosure of customer's data has to be made where the designated government bodies i.e.
F.I.A, IB,ISI, etc require subscriber data from time to time, or where investigation in reported
illegal activities necessitates such disclosure.
Disputed case handling
On receiving of a disputed case of ownership, the concerned parties will be requested to
visit ZONG Customer Service Center with all original documents and proof of ownership of the
number in question and decision would be taken on base of provided CSAF and original
documents. Whosoever of the concerned parties gets verified as the original user and the rightful
owner after detailed investigation, will be facilitated accordingly.
On receiving a complaint for fraudulent port in of a number to ZONG network, complainant's
touch-point for registration of the complaint will be the donor operator.
On escalation of the said complaint to us from the concerned operator, CMPak will pursue the
case further and the portability of that number will be reverted depending on the outcome of the
investigation.
Customer Services
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We will always aim at providing prompt call resolution to our customers, in the minimum time
possible, whether customer calls over the helpline or visits any ZONG outlet.
Polite and careful handling of customer will be very well taken care of at all touch-points.
Chances of customer mishandling will be minimized by taking various measures which may
include all related training and sessions of our staff pertaining to customer handling, ensuring
that implementation of customer service ethics will be very well implemented in daily dealing
with customers.
The use of langue age – verbal or written - in customer handling will be free of any jargon and
easily comprehensible by customers.
Any recommendations given for improvement in customer services will be scrutinized in light of
any complaint received leading to improvement and assurance that incident of the same nature
will not recur.
Quality of Service Standards and KPIs – related to network maintenance
QOS parameters are maintained competently and the KPIs are up held. It is ensured by proactive
performance checks that any of these KPIs are within defined threshold. Effective measures have
been taken to comply following KPIs.
CMPak operates with following parameters
.Network Availability
CMPak maintains network availability rate of 98-99%.
.Congestion Rate
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 45
Congestion Rate in CM Pak network in not greater that 4% in busy hour.
.Major and City Level Outages
Effective measures have been taken to ensure that no Outage occurs in network. However
due to unforeseen or unavoidable circumstances if any outage occurs it is made sure that it
restores within 24to 48 hours .For such case of huge outages (> 70 Sites) the customer shall be
informed after outage restoration.
Kip's Targets/Benchmark
Call connection Time less that 7 sec
Call completion Time between 96-98%
Advanced services interruption notice at least before 3 days
Call quality Mean Opinion Score is greater than 3
Sale Return
On wanting to discontinue using services, the sale can be returned by customer by visiting
ZONG Customer Service Center with active SIM and original CNIC. Upon receiving of this
request, the number will be ceased.
Service outages
Outages are of two types – Planned and unplanned.
• Planned outages are carried out when expansions, upgrades, re-parenting, migrations,
preventive maintenance are to be carried out.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 46
• Services may get affected during these planned activities.
• Planned outages will be carried out, as is the current scenario too, in off peak hours.
• Customers would be informed via SMS beforehand regarding disruption in services that is to
take place.
• Customer touch-points will be well aware of the occurrence of these outages beforehand so
customers may be guided accordingly.
• In case of outages planned more than 30 days in advance the possible customers to get affected
will be informed 30 days prior to the outage.
• Unplanned outages are unpredicted irregular occurrences which adversely affect the service.
These outages can occur due to malfunctioning of non telecom & telecom equipment due to any
reason. It may be divided in three categories:
Critical Service is affected on larger scale or to large no. of customers.
Major Service may affect if alarms are not attended with in specified time.
• For any Critical outage response time of the team is immediate and MTTR (mean time to
return) is 30 Min while in case of any Major Outage response time of the teams are 10 min and
MTTR is 2 Hours and for Minor alarm response time is 30 Minutes with MTTR of 4 hours.
• Besides this, CMPAK has SLA (service level agreements) with vendors & suppliers having
layer 3 expertise. If issue is not resolved within given time, it's forwarded to vendor/supplier &
they are supposed to resolve within agreed time.
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• CMPak will reinstate services on priority as soon as possible and will adequately inform its
customers upon their inquiry. And once the outage is over, customer will be informed
accordingly via SMS that the services have been reinstated.
• We will take necessary measures for providing equitable concessions in case of lengthy outages
due to which our customers may be facing inconveniences.
• Our customer services teams will be well-informed about these unplanned outages too in order
to be able to guide subscriber’s n their inquiries and complaints.
CMPak will adequately inform its customers whenever there are planned or unplanned network
enhancements upon query. In cases where our customers face in convenience due to lengthy
outages we will take necessary measures for providing equitable credits.
ZONG CSR ACTIVITY
ZONG employees spend a day with mentally challenged children
Under Corporate Volunteerism Program me, employees of ZONG recently visited Chambeli
Institute of Mentally Challenged Children and Physiotherapy Center located in Satellite Town,
Rawalpindi. The Institute has around 50 special children enrolled in it and has a staff of 20
people to manage and help with these children.
It was a full day event which comprised of many fun filled activities like face painting,
musical chairs, tableau by children, 3-legged race, spoon & ball race and dancing competition.
Children participated with great enthusiasm while volunteers from ZONG compassionately
arranged all these activities with help of the institute's staff.
Children also watched a cartoon movie on the multimedia and later on excitedly received
gifts, food items and goodie bags which were being distributed by ZONG employees. Each child
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 48
was presented stationery items, coloring box set, glitter pens and coloring books along with
scrumptious delights to make this day a memorable one for them. By organizing such activities
ZONG is not only integrating CSR best practices by promoting community service among its
employees but is also mentoring them to become better future leaders.
Their first hand exposure to the opportunities, challenges and conditions of community
members will inform their actions as they move to become mentors and decision makers. The
basic philosophy behind this program is to encourage and support ZONG family members to
perform community services, generating benefits for themselves, the Company and the
community.
Governing Laws & Applicable Statutes:
The provision of services by M/S CMPak Ltd. shall be governed by, and these terms and
conditions shall be construed in accordance with, the laws of Pakistan without giving effect to
the conflicts of law principles thereof. Moreover, Determinations / Decisions / Instructions of the
Pakistan.
Telecommunication Authority (PTA) – the statutory body with the function of regulating
the telecommunication industry in Pakistan – issued from time to time shall also be applicable.
Few of the applicable laws are listed as follows:
• Pakistan Telecommunication (Re-organization) Act, 1996 (as amended).
• Pakistan Telecommunication Rules, 2000 and any other Rules issued by The Government of
Pakistan from time to time.
• Pakistan Telecommunication Authority (Functions and Powers) Regulations, 2006 and any
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 49
Other PTA Regulations issued from time to time, including but not limited to the Class
Licensing and Registration Regulations, 2007 and the Telecommunication Consumers
Protection Regulations, 2009 and
• Terms and conditions of the license issued to M/S CMPak Ltd. by PTA.
PRODUCT AND SERVICES
ZONG Prepaid
ZONG Rs. 6 offer
Clarity of offer & experience worth remembering – building on the two core ingredients of
customer satisfaction; ZONG has come up with a new offer; the Rs.6 Offer Ab Laga Asal
SIXER!!
How to Activate
• *666#
How to De-activate
• Unsub to 666111
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 50
How will I be charged?
• Rs.6+tax
Perfect Package
All Together Bundles
Keeping alive the innovative campaigns and value offers for our customers, we have planned
special & exciting campaign that will cater to your needs in the best yet economical manner.
All Together Bundle Promotions
• Free on net call except 7pm-10pm
• 500 FREE SMS
• 100 FREE MMS
• 5 MB GPRS
• Bundle price: Rs 12+tax daily
How to Activate
• Dial *717# to subscribe or
• Send SUB or a blank SMS to 7171 to subscribe
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 51
How to Deactivate
• To UN sub from bundle: send unsub to 7171
ZONG Flutter
Flutter Bundle is a bouquet that offers so much @ minimum possible rate.
JUST Rs. 6 + tax + GPRS svc chg per day.
Simply send "Y" to 369 to activate your Flutter Bundle now to get DAILY:
• 90 Free On-net minutes daily
• 100 Free SMS/day
• 1 MB GPRS
• Flutter Lounge
• Call Block Service
All this and much more @ JUST Rs. 6+tax and GPRS svc chg/day. Keep enjoying with Flutter!
Good Night OfferZONG understands the needs of its customers. So here we are presenting yet another opportunity
for the customers to grab "Good Night Offer" with new timings.
Now, in just Rs. 5/- you can surf and download as much as you can between 11:00 PM - 9:00
AM.
This product will help you to download unlimited content for 10 straight hours in just Rs. 5/- per
night.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 52
How to Activate
• Just dial *907# from your ZONG connection and get connected!
• You will receive SMS confirmation once the service get activated!-
How to Deactivate
• To unsubscribe SMS "unsub<space> gno" to 909 (unsubscription charges are Rs.5/-)
Product pricing Activation charges are Rs. 10 (Existing Hourly / Daily Package subscribers are
exempted from the subscription fee of Good Night Offer) Daily Subscription
Charges are Rs. 5/-
Note
Validity of the free hours is one day (Daily rent will be charged at 12:00 AM)
To unsubscribe SMS "UN subscription charges are Rs.5/-)
LBC (Location Based Charging)
The wait is over!
The milestone of 100+ ZONG Unlimited Offer cities all over Pakistan is achieved!
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ZONG has always offered its subscribers packages with competitive rates & services keeping in
mind premium experience for all.
ZONG Unlimited Offer is another example of the norm that ZONG has set. Daily and Weekly
offers now under the ZONG Unlimited Offer umbrella, without any time slabs and restriction on
free minutes, is again superseding other similar offers available in the industry.
Location Based Charging (ZONG Unlimited Offer) has fast become a popular service. This offer
allows ZONG users to make ZONG to ZONG calls from their respective location at exciting
charges all over Pakistan. ZONG Unlimited Offer has allowed ZONG users to communicate with
each other at unbeatable rates, which is why it has become a fast favorite service among the
ZONG family.
Daily & Weekly LBC Cities
To activate this service, simply SMS the city code to 522
Price point Daily: PKR 10+tax
Validity: till 11:59 pm (1 Day with auto re-subscription)
All other product mechanics are similar to the existing Daily ZONG Unlimited Offer
Price point Weekly: PKR 63+tax
An added benefit of 150 SMS a day with Unlimited On-net calling on the Weekly Offer.
Validity: 7 days (with auto re-subscription)
All other product mechanics are similar to the existing Weekly ZONG Unlimited Offer
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 54
How To De-Activate
Simply SMS "unsub" to 522 to deactivate the service
• Daily allowed Free ZONG to ZONG Minutes – Unlimited
• As before, ZONG to ZONG calls initiated outside the ZONG Unlimited Offer boundary and all
Other Network Calls (even with-in the ZONG UNLIMITED OFFER boundaries) will be charged
as per customer's package plan
• Domestic SMS will also be charged as per package plan
• IDD Calls & SMS will be charged as per package plan
• All other product & subscription mechanics remain the same
ZONG +1
ZONG +1! With ZONG +1 offer, ZONG has revolutionized the concept of having to
choose selected Friends and Family numbers by ensuring that the ZONG family gets to talk
freely no matter what network their friends and family may be on. Customers who subscribe to
ZONG +1 will simply be able to choose their desired operator and enjoy discounted call rates of
35 paisa + tax / 20 seconds to that specific operator!
It's as simple as 1, 2, 3…
• Dial *515#
• Choose your favorite operator from MOBILINK, UFONE, TELENOR, ZONG, or WARID
• Enjoy call rates of 35 paisa / 20 second to your favorite operator and Say It All!
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 55
How to Activate
• Dial *515# and choose the desired operator from the menu or write the name of the operator
which needs to be selected and send to 515
• For example, if a customer wants to select:
• MOBILINK, he wills SMS 'MOBILINK' to 515
• System will accept MOBILINK, Jazz, Indigo & anything starting with 'm', 'j' or 'i'
• TELENOR, he wills SMS 'TELENOR' to 515
• System will accept TELENOR, Djuice & anything starting with’t’ or’d’
• UFONE, he wills SMS 'UFONE' to 515
• System will accept UFONE & anything starting with 'u', 'v' or 'y'
• WARID, he wills SMS 'WARID' to 515
• System will accept WARID, Glow & anything starting with 'w' or 'g'
• ZONG, he wills SMS 'ZONG' to 515
• System will accept ZONG, M9 & anything starting with 'z' or 'm9'
How to De-Activate
• Send "OFF" to 515
Product pricing Subscription Fee: Rs 10 + tax Daily Operator Fee: Rs 1.25 + tax
ZONG 65
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Ladies and Gentlemen, we bring you ZONG 65, the new pre-paid package of ZONG that
delivers 100% on economy and guarantees lowest call rates to any network in Pakistan.
We promise to provide our customers with best services and offers that are transparent, simple
and miles ahead of competition; just like ZONG 65 Package
National wide Tarriff
Charging Unit 30 Seconds
Without Tax*
Voice: All networks in Pakistan 65 paisa/30 secs
SMS: All networks in Pakistan Rs. 1/SMS
MMS: All networks in Pakistan Rs. 3/MMS
GPRS Rs. 15/MB
Unlimited GPRS Rs. 400/month
Unlimited SMS Rs. 3.99/ day
Friends and Family Not Applicable
Special offers (e.g. Happy Hour, 8 Aanay, LNO,
BTO, Super Free, and Unlimited Free) Not Applicable
GST of 19.5% is applicable on all rates.
Note
Please note that all calls will be automatically disconnected after 59 minutes.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 57
Aik Second Packages
Make call for just 4 paisa’s per second!
• All Networks. All Numbers. All Time!
• Call 5 Friends and Family numbers for just 2 paisas per second.
National wide Tarriff
Network Price
ZONG to ZONG 4 paisas
ZONG to any other network 4 paisas
SMS to ZONG 75 paisas
SMS to any other network Re 1
ZONG Family and Friends numbers 5 numbers
ZONG Friends and Family rate 2 paisas
MMS Rs.3/300KB
Mobile Internet Rs.15/MB
Product pricing Customers can subscribe to ZONG Aik Second Package by dialing 900 with
one-time charges of Rs. 15 only (first time migration is free)
Package can be changed once every day.
Balance validity is based on re-charge
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 58
All CED and Taxes apply.
Note
Please note that all calls will be automatically disconnected after 59 minutes.
ZONG Default Package
We promise to provide our customers with best services and offers that are transparent,
simple and miles ahead of competition.
National wide Tarriff
Network Price
Call Rate (All networks) Rs 1.6 / min
SMS (All networks) Rs.1+tax
MMS (All networks) Rs. 3.00
GPRS Rs. 15/MB
Unlimited GPRS Rs. 400/month
Unlimited SMS Rs. 3.99/day
Happy Hour Happy Hour
Happy Hour Friends and Family 5 Numbers
ZONG Friends and Family rate 50 Paisas
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• Happy hour needs to be activated by the subscriber; every action/modification will be charged
at Rs5
• Friends and family rate apply for 24 hours, for those customers who have subscribed for happy
hour, Friends and Family rates will not be applicable during that hour
• Happy hour can be modified once everyday
• All CED and Taxes apply.
Note
Please note that all calls will be automatically disconnected after 59 minutes.
ZONG's New SIM!
ZONG's New SIM price now gives you the chance to join ZONG's network and enjoy all of
ZONG's packages and offers only for Rs 150!
ZONG now gives You Rs 75 of free airtime. All new customers will get free airtime to use as
soon as they join ZONG so that they can stay connected to their loved ones and enjoy the ZONG
experience!
Join now and Say It All with ZONG!.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 60
Free Air Time
• Free Air Time worth Rs 75 valid for 7 days from Activation
• Non Utilized Free Air Time will not be carried forward and expires after the 7 day period/non
transferable
• MNP customers will receive free minutes based on Special MNP Recharge Offer
• Default package will be '80 Paisa Package
ZONG Family Pack
Now set yourself free from worries about your mobile bills, minutes, charging intervals ,
balance ,Late night hours , Day time hours , offer hours , non-offer hours.
ZONG now brings ZONG Family Pack. By which you, your friends or your family can talk to
freely without worry about how long you call and how much its going to cost.
Now dial 930 and set yourself free.
For example there are three ZONG prepaid subscribers called A, B and C. A can
subscribe to ZONG Family Pack by dialing 930 for a monthly charge of PKR 799+tax.
After subscription
• A calls B for free
• A calls C for free
• B calls C for free
• B calls A for free
• C calls A for free
• C calls B for free
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 61
The diagram below shows this relationship as well.
After subscription you will be able to use the service for the next 30 days.
ZONG 45
Ladies and Gentlemen, we bring you ZONG 45, the new pre-paid package of
ZONG which offers lowest call rates in the industry, with calls at 45 paisa only. We promise to
provide our customers with best services and offers that are transparent, simple and miles ahead
of competition; just like ZONG 45 Package
National wide tariff
Charging unit 20 seconds
Voice: All networks in Pakistan 45 paisa/20 secs
SMS: All networks in Pakistan Rs. 1/SMS
MMS: All networks in Pakistan Rs. 3/MMS
GPRS Rs. 15/MB
Unlimited SMS Rs. 3.99/day
Friends and Family Not Applicable
Special offers (e.g. Happy Hour, 8 Aanay,
LNO, BTO, Super Free, Unlimited Free)
Not Applicable
GST of 19.5% is applicable on all rates. `
Continuing with the best call rates in the industry, ZONG 45 also offers international calls at 45
paisa per call only. Now make as many international calls as you like without worrying about the
rate.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 62
International
Charging Unit 20 Seconds
Without Tax*
UK (landline) 45 paisa
USA 45 paisa
Canada 45 paisa
Saudi Arabia Rs. 4.5
UAE Rs. 4.5
Iran Rs. 4.5
Kuwait Rs. 4.5
Sri Lanka Rs. 4.5
Russia Rs. 4.5
GST of 19.5% is applicable on all rates.
Countries already included in the Promo
• UK (Landline), USA & Canada {45ps / 20 sec}
• UAE, S. Arabia, Kuwait, Bahrain, Iran, Sri Lanka & Russia {Rs. 4.5 / 20 secs}
• Additional countries: Germany (LL), Ireland (LL), Spain (LL) & China (LL+M) {45PS/ 20
sec}
Note
Please note that all calls will be automatically disconnected after 59 minutes.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 63
12 Aanay Package
Call or SMS for only 75 paisas to any network and time!
Talk for an entire hour - any hour, for only Rs.4.99 and for the first time in
Pakistan you can change the hour everyday
Ntaional wide Tarriff
Network Price
Without Tax
ZONG to ZONG 75 paisas/30 second
ZONG to any other number 75 paisas/30 second
SMS to any other network 75 Paisas
Happy Hour Rs. 4.99 per hour
ZONG Friends and Family numbers 5 Numbers
ZONG Friends and Family rate 50 Paisas
8 Aanay Offer 50 Paisas
MMS Rs. 3/300KB
Mobile Internet Rs. 15/MB
• 40 paisas extra will be charged during first minute
• 8 Aanay offer is only for one off-net number at a time and it can be changed any time
• 8 Aanay offer can be selected by dialing 907 and each addition/modification will be chargedat
Rs. 15 + tax
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 64
30 Second Charging
• ZONG 12 Aanay is available at all ZONG Sales and Services Centers and selected retail outlet
across Pakistan
• Happy hour needs to be activated by the subscriber; every action/modification will be charged
at Rs5
• Friends and family rate apply for 24 hours, for those customers who have subscribed for happy
hour, Friends and Family rates will not be applicable during that hour
• Happy hour can be modified once everyday
All CED and Taxes apply.
Note
Please note that all calls will be automatically disconnected after 59 minutes.
Free Package
Choose Unlimited favourite ZONG numbers and call from midnight to 7am - absolutely free!
This is a limited time offer, so rush now before you miss the deal of a lifetime!
For the first time in Pakistan you can make free calls for life!
• Choose Unlimited favourite ZONG numbers and call from midnight to 7am - absolutely free!
This is a limited time offer, so rush now before you miss the deal of a lifetime
• During Break Time Hours call all ZONG numbers at Rs.3.99 per hour from noon to 2.00pm
and on Fridays from Noon to 4:00pm
• Now you can call upto 10 Friends and Family numbers
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 65
National wide Tarriff
Network Price
ZONG to ZONG Rs. 2.00/minute
ZONG to any other network Rs. 2.00/minute
SMS to any network Rs. 0.20
ZONG Friends and Family numbers 10 numbers
- Break Time Offer (Noon to 2:00 pm) ** Rs. 3.99 per hour
- Break time offer Fridays Only(Noon to 4:00 pm). Rs. 3.99 per hour
ZONG Friends and Family rate Re. 1.00/minute
MMS Rs. 3/300KB
Super Free Number ** Free (24 Hours a day)
** Limited time offer
** All ZONG numbers
Product
pricing
Monthly Subscription Rs 500 + tax for Super Free Number
You can subscribe to ZONG Free Package by dialing 900 with onetime charges
of Rs. 15 only (first time migration to this package is free)
Balance validity is based on re-charge
Daily subscription charges are Re.1
The free number can be modified only once every month
You can choose to unsubscribe from Break Time offer by calling 31
To avail Unlimited Free numbers the subscriber needs to maintain balance of
Rs.1/number added To reactivate call 900
All CED and taxes apply.
Note
Please note that all calls will be automatically disconnected after 59 minutes.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 66
ZONG Super Free Number
That special someone desevers something special.
Now call on your one special number 24 hours - for free!
That special someone desevers something special.
Now call on your one special number 24 hours - for free!
That's right you can literally talk your heart out 24 hours a day everyday to that special someone
– all for FREE!
Details
• You can change the one super free number at the end of your subscription
• Already entered FnF numbers can be added as Super free number only after 30 days of
selection i.e.after 30 days of adding the FnF number
Product pricing Monthly subscription Rs500+Tax
This offer is for ZONG Free Package for ZONG to ZONG calls only
Dial 908 for package conversion & special number selection / modification
You can also subscribe through SMS by sending
sub <space> free <space> <mobile number> to 908
Note
Please note that all calls will be automatically disconnected after 59 minutes.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 67
Voice bundles
ZONG was launched with a commitment to add value to the customer's communication
experience. This is why ZONG has been the fastest growing telecom company in Pakistan.
ZONG has introduced numerous services that not just make communication affordable
but also make it more exciting.
Keeping all these things in perspective ZONG now launches VOICE BUNDLES for its
prepaid subscribers. Using these Voice Bundles customers will get free minutes and SMS against
an upfront payment. Customers will have 3 options available to select from. These 3 options are
mentioned below.
Voice Bundle Package
Bundle Price Free Minutes Free SMS
PKR 100 Bundle 80 100
PKR 500 Bundle 425 500
PKR 1000 Bundle 900 1000
*Customers can subscribe to these Voice Bundles by calling 912 and selecting their preferred
bundle of choice or typing “sub” and sending an SMS to 912.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 68
Late Night Offer
ZONG now presents "Late Night Offer" which now allows ZONG subscribers to make
unlimited number of On-net calls for as long as they want as many times as they want between
0000 – 0700.
Break Time Offer
For the first time in Pakistan, ZONG offers you the benefit of calling your friends and
family freely during daytime This facility is available through Break Time Offer which is
available on ZONG Free Package. Break Time Offer is a fabulous offer from ZONG that enables
you to call any ZONG number from 12 noon to 2pm for just Rs.3.99 + tax per hour.
On Fridays the offer is valid from Noon to 4:00 pm.
There is no subscription fee or any additional charges with Break Time Offer. Any subscriber to
the ZONG FREE Package can avail this facility. To subscribe to ZONG FREE Package dial 900
from your ZONG connection and follow the simple instructions to activate ZONG FREE
Package.
Note
Please note that all calls will be automatically disconnected after 59 minutes.
POST PAID solutions tailored to your needs
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 69
Package Plan
Our package plans are designed to provide you a hassle free communication &
connectivity experience while providing you with value for your money that no one else offers.
That’s not all, we offer the largest selection in plans with an assortment of add-ons to provide
you with a solution that fits like a glove!
EconoXcess
The convenience of postpaid coupled with exceptionally affordable tariffs.
Monthly Line Rent Rs 0 - 99
Free All-Net Minutes 0 100
On-Net Call Rate (30Sec) Rs 0.65 0.65
Off-Net Call Rate (30 Sec) Rs 0.65 0.65
All-Net SMS Rate (Local) Rs 1 1
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ProXcess
Free voice, Data & SMS packed together with package subscription. So start calling,
texting & surfing without worrying about cost the minute you come on board.
Monthly Line Rent- Rs 299 499 699
Free All-Net Minutes 300 500 700
Free SMS 150 350 600
Free Mobile Internet 50MB 100MB 150MB
Roll Over Free Minutes Yes
On-Net Call Rate (30Sec) Rs 0.5 0.5 0.5
Off-Net Call Rate (30Sec) Rs 0.65 0.65 0.65
All Net SMS Rate (Local) Rs 0.75 0.75 0.75
SmartXcess
SmartXcess has been designed for the data savvy user who need on the go connectivity
with economical voice & SMS tariffs. SmartXcess plans are power packed with SMS, Voice &
Data, complemented with the facility of roll over minutes.
Monthly Line Rent- Rs 999 1499
2999
Free All-Net Minutes 1000 1500 3000
Free SMS 1000 1500 Unlimited*
Free Mobile Internet 250MB 500MB
Unlimited*
Roll Over Free Minutes Yes Yes Yes
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On-Net Call Rate (30Sec) Rs 0.5 0.5
0.5
Off-Net Call Rate (30Sec) Rs 0.65 0.65 0.65
All Net SMS Rate (Local) Rs 0.75 0.75 0.75
The following security deposits apply:
Line Rent - Rs 0 99 299 499 699 999 1499 2999
Security Deposit (NWD & IDD) Rs 300 750 1000 1,500 2,000 2,500 3,000
5,000
Security Deposit (IR) Rs 15,000
• GPRS Base rate of Rs.15/MB applies after consumption of free Mbs.
• For all package plans voice calls will be charged on 30 Sec pulse.
• Free minutes (if applicable) on package plans will be calculated on per minute basis
• Line rent will be charged on non pro rata basis
• *Fair usage policy of 500 SMS/Day & 4GB/Month will apply on free Unlimited SMS & Data
on 2,999 line rent package
• All calls will be automatically disconnected after 59 minutes.
• Govt. Taxes apply
• Terms & Conditions Apply
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 72
ZONG Special Offer
ZONG Corporate Airport Lounges
ZONG has always prioritized your convenience. Adding a new dimension to its array of
unmatched services, ZONG takes pride in launching yet another convenience for its esteemed
customers. Introduce yourself to the ZONG Corporate Airport Lounge.
Now each time you travel on a domestic route, you can avail business services at ZONG
Corporate Airport lounge Karachi. The lounge is done in extreme taste & style. With people to
provide assistance to having television, newspaper &, magazines, you have the convenience of
hot & cold beverages, computers, Wi-Fi and the most comfortable seating arrangements. Avail
all customer services in style while you wait for your flight enjoying a hot cup of coffee.
We believe in continued relationships and have always strived to provide you the best of
services and facilities. The Corporate Lounge is yet another endeavour to extend convenience &
comfort to all our corporate clients. So next time you are flying, step in to experience your very
own ZONG Corporate Airport lounge.
Customer Selection Criteria:
Three types of memberships will be offered at the corporate Lounge;
Membership Criteria
Platinum Member Subscriber should have minimum of 3600+Revenue/Month)
Gold Member Subscriber should have minimum of 1000-3600 Revenue/Month
Non ZONG Customer Available to all Non ZONG customers with upfront charge of PKR
250 per visit
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 73
MARKETING MIX (4 Ps)
"Marketing Mix" is set of correlated tools that work together to achieve company’s
objectives, they are:
• Product
• Price
• Promotion
• Place
ProductProduct means offerings of a company, and ZONG is offering its customers Services as well as
products. In services ZONG is offering followings:
• Postpaid packages
• Prepaid packages
• Value added
Postpaid packages are generally for business class and in postpaid ZONG are offering
manyother packages like 100 line rent, 300 line rent, 600 line rent, 1200 line rent and 2000 line
rent. Prepaid packages are for low and middle class in prepaid ZONG also offer many packages
like 12 Anny, 65 paisa, free package and Aik second package. And also many exciting value
added services like missed call alert, Ramzan value time offer, dial tune, happy hour and many
more exciting offers. And products like mobile phone.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 74
ZONG Mobile
Android Handset
ZONG brings to you the new Android handset based on the latest V 2.2 - Froyo Android
operating system and that too at an unbelievable price. The Android phone is packed with
numerous features that will revolutionize the handset market. You can know your exact
Location, find Places to eat or shop or find an ATM near you with a single Touch on the screen.
• Handset along with the ZONG SIM for Rs. 10,999.
• Discount of Rs. 150 can be got by the customer if he has ZONG SIM with him
• Rs 450 of balance divided over 3 moths (Rs 150/month)
• 8MB free GPRS per month for 6 month
Features of Android Handset
• CPU – 528 MHz QUALCOMM processor
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 75
• 3.2 MP camera
• Bluetooth & Wi-Fi
• EDGE supported
• USB
• Accelerometer
• Proximity sensor
• email support
ZONG usb
ZONG has finally launched its high-speed wireless Broadband services in major cities of
Pakistan. This service will be available with a USB Stick which is supported by a built in SIM
with EDGE/GPRS activated. After you have bought the SIM simply you have to plugin in the
USB in USB port, and you will be asked to set up some basic instructions and voila you can
access the internet on the go.
• Price Rs. 8,000/-
• Unlimited GPRS package Rs. 400/month + tax
SMS Charges
• Domestic - Rs. 0.5/SMS +tax
• International - Rs. 5/SMS +tax
• Each month the users will have to recharge the SIM account to continue using uninterrupted
services @ Rs. 400+tax.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 76
ZONG Handset N281
ZONG is all set to shake the telecom industry with its startling new Touch
Screen phone being offered at an unbelievable price. Along with this splendid Touchscreen
handset and high-quality camera you will also get an incredible bundle deal of free GPRS and
balance to make calls and SMS to any network in Pakistan.
• Handset along with the ZONG SIM for Rs. 6,999.
• Discount of Rs. 150 can be got by the customer if he has ZONG SIM with him
• Rs 300 of balance divided over 3 months (Rs 100/month)
• 6MB free GPRS per month for 3 months
Features of Handset N281
• Touch Screen
• 2 MP Camera
• EDGE Support
• FM Radio
• 20MB Internal Memory
• Micro SD card Supported
• 8 Pre-Loaded Bookmarks (which include Facebook, Gmail, Google, CricInfo, ZONG,
Wikipedia, Yahoo)
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ZONG Handset R231
The R-231's sleek and stylish design along with its music related functions.
The handset is packed with numerous features and a remarkable bundle offer of free calls and
SMS to any network in Pakistan.
• Handset along with the ZONG SIM for Rs. 3,999.
• Discount of Rs. 150 can be got by the customer, if he has ZONG SIM with him
• Rs 225 of balance divided over 3 months (Rs 75/month) balance is valid for on-net call.
Off-net calls and SMS
• 6MB free GPRS per month for 3 months
Features of Handset R231
• 2 MP Camera
• EDGE Support
• FM Radio
• 34MB Internal Memory
• Micro SD card Supported
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ZONG Handset G2201
Following the immense success of our previous affordable handset offers, ZONG is back
with another handset deal with the latest affordable handset offer that is bound to catch your
interest and attention. The stylish and affordable G 2201 handset coupled with an amazing
bundle offer from ZONG.
• Handset along with the ZONG SIM for Rs. 1,999.
• Discount of Rs. 150 can be got by the customer if he has ZONG SIM with him
• 1000 minutes (on-net)
• 1000 SMS (on-net)
• 2MB free GPRS
• Validity of free resources: 15 days
Features of Handset G2201
• FM Radio
• GPRS Supported
• Torch
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 79
ZONG Handset R221
The stylish R-221 is an amazing handset packed with a camera, FM Radio, Torch and
GPRS. Its classy look and features will definitely attract you.
• Handset along with the ZONG SIM for Rs. 2,499.
• Discount of Rs. 150 can be got by the customer, if he has ZONG SIM with him
• Rs 150 of balance divided over 3 months (Rs 50/month) balance is valid for on-net call. Off-net
calls and SMS
• 6MB free GPRS per month for 3 months
Features of Handset R221
• 0.3 MP Camera
• GPRS
• FM Radio
• Torch
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 80
ZONG Handset Z100
The new stylish handset comes with 1000 free minutes and 1000 free SMS but that's not
all, among a number of features ZONG is now offering the handset in two different colors to
provide the valued customers with the choice as per their preference.
• Handset along with the ZONG SIM for Rs. 1,599.
• 1000 minutes (on-net)
• 1000 SMS (any network)
• Validity of free resources: 15 days
Features of Handset Z100
• Slim and smart
• Torch
• FM Radio with loudspeaker
• Color Display
• 300 Phonebook entries
• 100 SMS storage
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 81
Available at CSCs of the following cities
• Faisalabad
• Lahore
• Hyderabad
• Multan
• Gujranwala
• Peshawar
• Karachi
• Islamabad
• Rawalpindi
Price
ZONG is offering its products and services at a low price so ZONG is using price
penetration because all the packages (postpaid and prepaid) are very low priced and also other
value added services are also very low in cost. Some of them are absolutely free of cost like:
• Missed Call Alert
• MNP
• Conference Call
As UFONE is giving its customers Uth package and it charge its customer’s hourly rate
but
ZONG gives its customers a package called location base charging it charge you only one time
charges and then whole day free and many more other.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 82
Promotions
ZONG is promoting its products and services in many ways like:
• Print media
• Billboards
• TV ads
• Mobile Promotions
• Internet
In print media print ads and newspapers are include if ZONG is offering something in a
specificplace than ZONG use print media like print ads and newspapers.
Billboards are use in all over the country. On many TV channels Ads are promoting
ZONG. Mobile promotions like in Multan and Lahore when trucks and buses decorated with
ZONG logos and advertising about LBC (Location Base Charges) and Lahore unlimited offers.
On many websites ZONG is promoting its packages and offers and also ZONG has its own
commercial web site www.ZONG.com.pk.
Place
Place means that how a company reach to its customers or how a customer can get product of a
company. ZONG is reaching to its customers in the following manners:
• Franchises
• Customer service centers
• Retailers
• Through Student Entrepreneurs
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 83
Franchises and customer service centers are there for customers and also customers can get
ZONGs products and services from retailers and student entrepreneurs.
PAK CHINA FRIENDSHIP BUNDLE
ZONG offers the most affordable international call bundle for calling China, the Pak-
China Friendship Bundle. Pak-China Friendship dates more than half a century back in time, and
over all these years the Chinese nation and the people have extensively contributed toward
progress and development of Pakistan via host of historic and on-going projects.
These projects vary from some of the most critical defense projects to commercial joint
venture and business investments. ZONG itself is reflection of this long standing cooperation and
brotherhood that has continued to thrive between the two ends of the Silk Route. Over the years,
the number of Chinese professionals working in Pakistan has grown manifold, and our Chinese
friends have a round-the-year need of calling China to reach out for home and staying connected
with their loved ones.
In addition, the Pakistani businesses are also trading extensively with Chinese companies.
Considering the need for our customers, and potential customers, to bridge the geographical
distance between Pakistan and China, this new offering from ZONG effectively provides the
most affordable connectivty via International Calls to China.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 84
The bundle offers a wide range of options for all strata of China calling customers to subscribe
any bundle of choice as per their calling needs, convenience and personal economy.
Call to Action
• Dial *138# to subscribe
• Dial *139# to un-subscribe
Subscriber Eligibility
All Prepaid and Postpaid ZONG customers
Bundle Details
Pak-China Friendship
Bundles (IDD ChinaBundles) Price (PKR) (excl. tax) Free Minuts
Validity
Daily Rs. 10 12 1 Day
Weekly* Rs. 50 60 7 Days
15 Days* Rs. 100 120 15
Days
Monthly 1 Rs. 500 600 30
Days
* The Weekly and 15 Days Bundle shall be available only for Prepaid Customers.
• Customer to subscribe to bundles via USSD Short Code *138#
• Customer to un-subscribe to bundles via USSD Short Code *139#
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 85
• Subscription validity is recursive, once subscribed to a bundle the customer remains subscribed
to bundle till the time he/she UN-subscribes.
• Offer available on all prepaid and postpaid packages. However, Weekly and 15 Days bundles
are available only for prepaid customers.
• In case of Postpaid, the first subscription of monthly bundle shall be valid till end of current
billing cycle. After current billing cycle, the validity of monthly bundles shall be till end of one
month billing cycles.
• Free minutes valid for 24 hours a day
• International SMS to all destinations (including China) will be charged as per standard tariff
• Premium numbers are not eligible for the discount. International Roaming subscribers (own &
visiting) not eligible
• Government taxes apply. All bundle prices mentioned above are Exclusive of Tax. - See more
Pakistan’s Best Daily SMS Bundle @ PKR2.50 + tax!
ZONG always focuses on giving YOU innovative yet hassle-free products to make your
SMS communication easier! ZONG was the first operator in Pakistan to introduce Daily SMS
Bundle to provide YOU with the simplest means to SMS 24/7. ZONG now has the largest
variety of SMS Bundle packages for YOU to choose the package most suitable for YOUR
lifestyle.
ZONG now introduces its latest SMS Bundle – Pakistan’s Best Daily SMS Bundle
@PKR 2.50 + T. To subscribe dial *704# from your mobile.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 86
With Pakistan’s Best Daily SMS Bundle @PKR 2.50 + T, ZONG proves it offers the best range
of SMS packages for YOU to select – Now Say It All and SMS It All – only with ZONG!
500 SMS for whole day for only Rs 2.50 + T On exceeding 500 SMS, additional SMS will be
charged as per tariff plan This bundle is valid for 24 hours only In order to re-subscribe, your
number should be active and you must have sufficient balance available.
Helpline
To speak to ZONG’s customer services team, please dial 310 from your mobile.
ZONG Internet
Time based packages – pay by the minut Volume based package – pay by the MB
consumed
Hourly Package Default Package
Daily Value Package Mini Internet Package
Daily Unlimited Package Monthly Package 2GB
Weekly Package Monthly Package Truly Unlimited
Good Night offer
Hourly Package
Pricing
Initial Activation Charges Rs. 10(one-time only)*
Cost per Minute Rs. 0.25/minute
Activation:
Dial 905 to activate.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 87
Notes:
• The validity of this Hourly Package is 30 days.
• After its expiry, the default internet charges will be applied as per the data plan subscribed by
the user. If the subscriber chooses to get the same Hourly Package again after 30 days, he can do
it again by dialing 905.
Daily Value Package
What You Pay:
Initial Subscription Charges* Rs. 10
Daily Charges Rs. 5/day
*Initial Subscription Charges are NOT applicable to subs who already have Hourly Package.
What You Get:
Daily FREE Minutes 60 minute
Every additional minute Rs.0.25/min
Activation:
Dial *906# to activate.
Note:
• The validity of one FREE hour everyday is 24 hours.
• The Daily Charges of Rs.5 are renewed every day.
• To unsubscribe, SMS “unsub” to 909 (Unsubscription Charges: Rs.5)
• This package is valid for ALL prepaid ZONG customers.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 88
Daily Unlimited Package
What You Pay:
Initial Subscription Charges* Rs. 10
Daily Charges Rs. 10/day
*Initial Subscription Charges are NOT applicable to subs who already have Hourly Package or
Daily Value Package
What You Get:
Daily 24 hrs UNLIMITED Internet
Activation:
Dial *909# to activate OR SMS “ESUB dailyunlimited” to 906
Note
• The Daily Charges of Rs.10 are renewed every day.
• To unsubscribe, SMS “unsub dailyunlimited” to 909 (Unsubscription Charges: Rs.5).
• This package has NO usage caps! It’s a limited time offer*
• This package is valid for ALL prepaid ZONG customers.
Weekly Package
What You Pay:
Initial Subscription Charges* Rs. 10
Weekly Charges Rs. 35/week
*Initial Subscription Charges are NOT applicable to subs who already have Hourly Package or
Daily Value Package
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 89
What You Get:
Send "unsub<space>weekly" to 909@ Rs. 5/sms.
Daily FREE Minutes 120 minutes
Weekends (Sat & Sun) UNLIMITED
Activation
Dial *910# to activate OR SMS “ESUB weekly” to 909.
Note
• The weekly charges of Rs.35 are renewed every week.
• To unsubscribe, SMS “unsub weekly” to 909 (Unsubscription Charges: Rs.5)
• If more than 120 mins are consumed on weekday, they are charged at Rs.0.25/min.
• This package is valid for ALL prepaid ZONG customers
Good Night Offer
What You Pay:
Initial Subscription Charges* Rs. 10
Daily Charges Rs. 5/night
*Initial Subscription Charges are NOT applicable to subs who already have Hourly Package or
Daily
Packages or Weekly Package
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 90
What You Get:
Every Night 11 PM to 9 AM UNLIMITED Internet
Activation:
Dial *907# to activate
Note:
• The daily charges of Rs.5 are renewed every day at 11 PM and are valid upto 9 AM the next
day. For example, if you subscribed to this package at 7:00 PM, then the validity will start at
11:00 PM and remain until 9:00 AM the next morning"
• To unsubscribe, SMS “unsub gno” to 909 (Unsubscription Charges: Rs.5)
• Any usage outside the 11 PM - 9 AM window is charged at Rs.0.25/min.
• This package is valid for ALL prepaid ZONG customers.
Default Package
Pricing
Initial Activation Charges NONE
Cost Rs. 15/MB Rs.0.94/64KB)
Activation
No need to activate. This is the Default Package.
Just open the browser on your mobile phone & start surfing!
Mini Internet Package
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 91
What You Pay:
Initial Subscription Charges* NONE
Daily Charges Rs. 3.99
What You Get
Daily 24 hrs 4 MB Internet
Activation
SMS “SUB” to 5909
Notes:
• The Daily Charges of Rs.3.99 are renewed every day.
• To unsubscribe, SMS “unsub” to 5910.
• After consumption of free 4 MBs, every additional MB will be charged at Default Package rate.
• This package is valid for ALL prepaid ZONG customers
Monthly Package (2GB)
What You Pay
Initial Subscription Charges* NONE
Monthly Charges Rs. 200
What You Get
Monthly 2 GB Internet
Activation
Dial *908# to activate OR SMS “SUB 2gb” to 905.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 92
Note:
• Dial *102# to check remaining data balance.
• After consumption of free 2 GBs, every additional MB will be charged at Default Package rate.
• Call 310 to unsubscribe.
Monthly Truly Unlimited
What You Pay
Initial Subscription Charges* NONE
Monthly Charges Rs. 999
What You Get
Monthly UNLIMITED Internet
Activation
SMS “SUB UNLIMITED” to 905.
Note:
• Dial *102# to check remaining data balance.
• After consumption of free 2 GBs, every additional MB will be charged at Default Package rate.
• Call 310 to unsubscribe.
SMS Bundles
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 93
ZONG’s latest SMS Bundles now give YOU the freedom to choose from a variety of
SMS packages tailored to suit your budget & needs! Keeping YOUR needs in mind, ZONG
offers a diverse range of SMS Bundles for its valued customers.
From Daily to Weekly to Monthly and much more, ZONG has the package best suited for
you. You can now select the perfect package custom-made to fit y`our lifestyle and usage trend
while keeping the affordability in check! Remember to Say It All with ZONG!
Daily Bundle
• 500 SMS & 100 MMS for whole day only for Rs. 3.99
• On exceeding 500 SMS, additional SMS to be charged as per tariff plan
• This bundle would be valid for 1 day only * In order to re-subscribe your number should be
active and you must have sufficient balance available
Weekly Bundle
• 1000 SMS for whole week only for Rs. 10
• On exceeding 1000 SMS, additional SMS to be charged as per tariff plan
• This bundle would be valid for 7 days only
• In order to re-subscribe your number should be active and you must have sufficient balance
available
Fortnightly Bundle
• 500 SMS / day for 15 days for only Rs. 50
• On exceeding 500 SMS a day, additional SMS to be charged as per tariff plan
• This offer would be valid for 15 days only
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 94
• In order to re-subscribe your number should be active and you must have sufficient balance
available
Monthly Bundle
• 500 SMS / day for 30 days for only Rs 80
• On exceeding 500 SMS a day, additional SMS to be charged as per tariff plan
• This offer would be valid for 30 days only
• In order to subscribe your number should be active and you must have sufficient balance
available
Helpline
To speak to ZONG’s customer services team, dial 310 for the customer helpline Just SMS
<ESUB> to 700. You would receive an SMS asking you to choose from the following bundles –
send a reply with 1 for daily, 2 for weekly, 3 for fortnightly, 4 for monthly.
To unsubscribe, SMS <unsubscribe> to 700
Note
ZONG will SMS you to confirm your package details and charges. Your subscription will
automatically begin and you can start using your SMS bundle.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 95
Recharge option
Mini load
Get the balance loaded from any ZONG outlet for as low as Rs. 10* and upto Rs. 5,000*
Note
Taxes apply
Card denominations
Get the balance via scratch cards in Rs. 100*, Rs. 300*, Rs. 500* or Rs. 1,000* from any ZONG
outlet
Note
Taxes apply
Recharge ValidityZONG
Denomination (Rs) Mini Load Validity(Days) Scratch Card Validity(Days)
10-50 15
51-99 30
100-299 60 60
300-499 90 90
500-999 180 180
1,000 or more 365 365
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 96
Example 1- For same denomination loaded twice or more in one day, validity period will be the
same.
If a customer recharges a scratch card of Rs 100, immediately followed by another scratch card
of Rs 100, the total balance accumulated in the customer's account will have a validity of 60
days.
Example 2 - The validity shall be that of the highest denomination of amount loaded.
• If a customer recharges 2 scratch cards on the same day: one is of Rs 100 and the other one is
of Rs 1,000 then as the validity period of scratch card Rs 1,000 is higher (365 days) it will take
precedence i.e. the validity period for total amount loaded on that day would be 365 days.
• If customer loaded Rs 1,000 (validity 365 days) on 2nd of the month and Rs 100 (validity 60
days) on 12th of the same month, the validity of his balance on 12th will be 355 days as validity
is dependent on highest denomination of amount loaded.
Payment Options
Now ZONG Customers can pay their post paid bills and prepaid can buy recharge round the
clock using multiple options
• ATM
• Call Center of your bank
• Online Banking
At the moment the service is available for Soneri Bank, UBL and MCB customers.
More Banks coming soon.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 97
MNP Campaign
Keep your existing number and change your network to ZONG because ZONG is the only
network which gives widest coverage, most affordable rates, & variety of packages & offers
Click here to activate online http://203.82.55.30/mnp/
How to Activate
You can also dial 0314-3334455 or visit your nearest retail/ topshop, Franchise, or CSC to
change your network to ZONG
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 98
Note: All amounts in Rs millions.
ZONG
Summarized income statement
Year ended 2008 2009 2010 2011 2012
Revenue 63140 60149 59098 62126 58073
Less: Mark
up/Return
34648 21064 18690 19548 17006
Gross profit 28492 39085 40408 42578 41067
Operating
expense
Administrative
expense
34477 27192 27595 29202 25449
Bad debts written
off directly
1302 908 1236 996 789
Less: Total
operating expense
35779 28100 28831 30198 26238
Operating profit (7287) 10985 11577 12380 14829
Add: Other
income
3958 4267 4466 4833 5220
Earnings before
interest and tax
(3329) 15252 16043 17213 20049
Less: Interest 848 909 406 487 483
Profit before tax (4179) 14343 15637 16726 19566
Less: Taxation (1464) 5020 5473 5854 6848
Profit after tax (2715) 9323 10164 10872 12718
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 99
ZONG
Summarized Balance sheet
Year ended 2008 2009 2010 2011 2012
(Millions) (Millions) (Millions) (Millions) (Millions)
Asset
Current asset 39064 54220 54464 57757 64298
Bank others asset 15044 22097 22206 23103 23088
Operating fixed asset 82800 77731 76894 76197 74298
Total asset 137448 154048 153564 157057 162334
Liability & equity
Current liability 21914 18572 33876 34749 36485
Long term liability 21914 34132 19071 19753 19886
Total liability 43828 52704 52947 54502 56371
Equity
Capital 51000 51000 51000 51000 51000
Other liability 42620 50344 49617 51555 54963
Total equity 93620 101344 100617 102555 105963
Total liability and
equity
137448 154048 153564 157057 162334
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 100
ZONG
Summarized income statement
Vertical analysis
Year ended 2008 2009 2010 2011 2012
Revenue 100% 100% 100% 100% 100%
Less: Mark
up/Return
54.874 35.019 31.625 31.465 29.283
Gross profit 45.125 64.98 68.374 68.534 70.716
Operating
expense
Administrative
expense
54.6 45.207 46.693 47.00 43.822
Bad debts written
off directly
2.062 1.5 2.09 1.60 1.358
Less: Total
operating expense
56.666 46.717 28.785 48.60 45.181
Operating profit (11.541) 18.24 19.58 19.927 25.553
Add: Other
income
6.28 7.049 7.556 7.778 8.954
Earnings before
interest and tax
(5.272) 25.35 27.146 27.706 34.523
Less: Interest 1.34 1.511 0.686 0.783 0.831
Profit before tax (6.615) 23.845 26.459 26.922 33.692
Less: Taxation (2.31) 8.345 0.26 9.422 11.797
Profit after tax (4.2) 15.499 17.198 17.499 21.9
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 101
ZONG
Summarized income statement
Horizontal analysis
2008 2009 Difference %
Revenue 63140 60149 -2991 -4.72
Less: Mark
up/Return
34648 21064 -13584 -47.671
Gross profit 28492 39085 10437 36.63
Operating
expense
Administrative
expense
34477 27192 -7285 -21.13
Bad debts written
off directly
1302 908 -394 -30.26
Less: Total
operating expense
35779 28100 -7679 -21.46
Operating profit (7287) 10985 18272 250.74
Add: Other
income
3958 4267 309 7.8
Earnings before
interest and tax
(3329) 15252 18581 558.15
Less: Interest 848 909 61 7.19
Profit before tax (4179) 14343 18522 443.38
Less: Taxation (1464) 5020 6484 443.3
Profit after tax (2715) 9323 12038 443.38
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 102
ZONG
Summarized income statement
Horizontal analysis
2009 2010 Differences %
Revenue 60149 59098 -1051 -1.74s
Less: Mark
up/Return
21064 18690 -2374 -12.7
Gross profit 39085 40408 1323 3.38
Operating
expense
Administrative
expense
27192 27595 403 1.48
Bad debts written
off directly
908 1236 328 36.12
Less: Total
operating expense
28100 28831 731 2.6
Operating profit 10985 11577 592 5.38
Add: Other
income
4267 4466 199 4.66
Earnings before
interest and tax
15252 16043 791 5.18
Less: Interest 909 406 -503 -55.18
Profit before tax 14343 15637 1294 9.02
Less: Taxation 5020 5473 453 9.02
Profit after tax 9323 10164 841 9.02
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 103
ZONG
Summarized income statement
Horizontal analysis
2010 2011 Differences %
Revenue 59098 62126 3028 5.12
Less: Mark
up/Return
18690 19548 858 4.59
Gross profit 40408 42578 2170 5.37
Operating
expense
Administrative
expense
27595 29202 1607 5.82
Bad debts written
off directly
1236 996 -240 -19.41
Less: Total
operating expense
28831 30198 1367 4.74
Operating profit 11577 12380 803 6.93
Add: Other
income
4466 4833 367 8.21
Earnings before
interest and tax
16043 17213 1170 7.29
Less: Interest 406 487 81 19.95
Profit before tax 15637 16726 1089 6.96
Less: Taxation 5473 5854 381 6.96
Profit after tax 10164 10872 708 6.96
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 104
ZONG
Summarized income statement
Horizontal analysis
2011 2012 Differences %
Revenue 62126 58073 -4053 -6.52
Less: Mark
up/Return
19548 17006 -2542 -13.00
Gross profit 42578 41067 -1511 -3.54
Operating
expense
Administrative
expense
29202 25449 -3753 -12.85
Bad debts written
off directly
996 789 -207 -20.78
Less: Total
operating expense
30198 26238 -3960 -13.11
Operating profit 12380 14829 2449 19.78
Add: Other
income
4833 5220 387 8.00
Earnings before
interest and tax
17213 20049 2836 16.47
Less: Interest 487 483 -4 -0.82
Profit before tax 16726 19566 2840 16.97
Less: Taxation 5854 6848 994 16.97
Profit after tax 10872 12718 1846 16.97
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 105
ZONG
Summarized Balance sheet
Vertical analysis
2008 2009 2010 2011 2012
Asset
Current asset 28.813 35.196 35.466 36.774 39.608
Others asset 10.945 14.344 14.46 14.709 14.222
Operating fixed asset 60.240 50.458 50.072 48.515 45.768
Total asset 100% 100% 100% 100% 100%
Liability & equity
Current liability 15.943 12.055 22.05 22.125 22.475
Long term liability 15.943 22.156 12.418 12.576 12.25
Total liability 31.886 34.211 34.468 34.701 34.725
Equity
Capital 37.10 33.106 33.21 32.472 31.416
Other liability 31.00 32.68 32.31 32.82 33.857
Total equity 68.1 65.786 65.52 65.292 65.273
Total liability and
equity
100% 100% 100% 100% 100%
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 106
ZONG
Summarized Balance sheet
Horizontal analysis
2008 2009 Differences %
Asset
Current asset 39064 54220 14616 36.90
Others asset 15044 22097 7053 46.88
Operating fixed asset 82800 77731 -5069 6.12
Total asset 137448 154048 16600 12.07
Liability & equity
Current liability 21914 18572 -3342 -15.25
Long term liability 21914 34132 12218 55.75
Total liability 43828 52704 8876 20.25
Equity
Capital 51000 51000 0 0
Other liability 42620 50344 7724 7.27
Total equity 93620 101344 7724 7.27
Total liability and
equity
137448 154048 16600 12.07
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 107
ZONG
Summarized Balance sheet
Horizontal analysis
2009 2010 Differences %
Asset
Current asset 54220 54464 244 0.45
Others asset 22097 22206 109 0/49
Operating fixed asset 77731 76894 -837 -1.07
Total asset 154048 153564 -484 0.31
Liability & equity
Current liability 18572 33876 15304 82.4
Long term liability 34132 19071 -1506 -44.125
Total liability 52704 52947 243 0.45
Equity
Capital 51000 51000 0 0
Other liability 50344 49617 -727 -1.44
Total equity 101344 100617 -727 -1.44
Total liability and
equity
154048 153564 -484 -0.31
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 108
ZONG
Summarized Balance sheet
Horizontal analysis
2010 2011 Difference
s
%
Asset
Current asset 54464 57757 3293 6.046
Others asset 22206 23103 897 4.03
Operating fixed asset 76894 76197 -697 -0.906
Total asset 153564 157057 3493 2.27
Liability & equity
Current liability 33876 34749 873 2.57
Long term liability 19071 19753 682 5.66
Total liability 52947 54502 1555 2.93
Equity
Capital 51000 51000 0 0
Other liability 49617 51555 1938 3.9
Total equity 100617 102555 1938 3.9
Total liability and
equity
153564 157057 3493 2.27
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 109
ZONG
Summarized Balance sheet
Horizontal analysis
2011 2012 Differences %
Asset
Current asset 57757 64298 6541 11.32
Others asset 23103 23088 -15 0.06
Operating fixed asset 76197 74298 -1899 -2.49
Total asset 157057 162334 5277 3.35
Liability & equity
Current liability 34749 36485 1736 4.99
Long term liability 19753 19886 133 0.6
Total liability 54502 56371 1869 3.42
Equity
Capital 51000 51000 0 0
Other liability 51555 54963 3408 6.66
Total equity 102555 105963 3408 6.66
Total liability and
equity
157057 162334 5277 3.35
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 110
RATIO ANALYSIS
Gross profit ratio
=Gross profit / net sales*100
Year 2008
=28492/63140*100
=45.125%
Year 2009
=39085/60149*100
=64.98%
Year 2010
=40408/59098*100
= 68.374%
Year 2011
=42578/62126*100
=68.534%
Year 2012
=41067/58073*100
=70.716%
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 111
year 2008 year 2009 year 2010 year 2011 year 20120.00%
10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%
100.00%
Gross Profit Ratio
Gross Profit Ratio
Interpretation: the answer of gross profit is decreasing and this is not favorable .the gross profit
must be increases.
Net Profit ratio
=profit /net sales*100
Year 2008
=-2715/63140*100
=-4.2%
Year 2009
=9323/60149*100
=15.499%
Year 2010
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 112
=10164/59098*100
=17.199%
Year 2011
=10872/62126*100
=17.499%
Year 2012
=12718/58073*100
=21.9%
year 2008 year 2009 year 2010 year 2011 year 2012
-10.00%
-5.00%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
Net profit Ratio
Net profit Ratio
Interpretation: the answer of net profit ratio is favorable and it increases from -4.2% to 21.9%
in 5 years which is favorable.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 113
Operating profit
=operating profit/net sales*100
Year 2008
=7287/63140*100
=11.54%
Year 2009
=10985/60149*100
=18.29%
Year 2010
=11577/59098*100
=319.58%
Year 2011
=12380/62126*100
=19.92%
Year 2012
=14829/58073
=25.553%
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 114
year 2008 year 2009 year 2010 year 2011 year 20120.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
Opearing Profit Ratio
Opearing Profit Ratio
Interpretation: again the answer of operating ratio is favorable and it increases from year 2009
to 2012 which is very favorable for organization.
Operating expense ratio
=operating expense/net sales*100
Year 2008
=35779/63140*100
=56.66%
Year 2009
=28100/60149*100
=46.717%
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 115
Year 2010
=28831/59098*100
=48.78%
Year 2011
=30198/62126*100
=48.6%
Year 2012
=26238/58073*100
=45.18%
year 2008 year 2009 year 2010 year 2011 year 20120.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Operating expense Ratio
Operating expense Ratio
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 116
Interpretation: the answer of operating expense ratio is decreasing which means that
organization has cut down its expenses which are favorable indication for the organization.
Return on asset
=Income/total asset
Year 2008
=-2715/137448
=-0.019 Rs
Year 2009
=9323/154048
=0.06 Rs
Year 2010
=10164/153564
=0.066 Rs
Year2011
=10872/157057
=0.069 Rs
Year 2012
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 117
12718/162334
=0.078 Rs
year 2008 year 2009 year 2010 year 2011 year 2012
-0.04
-0.02
0
0.02
0.04
0.06
0.08
0.1
Return on Asset
Return on Asset
Interpretation: the contribution of assets to income generation is increasing from -0.019 to
0.078 which is an indication that organization uses its assets very effectively. The answer is
favorable for organization.
Return on equity
=Income/ equity
Year 2008
=-2715/93620
=-0.029 Rs
Year 2009
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 118
=9323/101344
=0.091Rs
Year 2010
=10164/100617
=0.10 Rs
Year 2011
=10872/102555
=0.106 Rs
Year 2012
=12718/105963
=0.12 Rs
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 119
year 2008 year 2009 year 2010 year 2011 year 2012
-0.04
-0.02
0
0.02
0.04
0.06
0.08
0.1
0.12
0.14
Return on Equity
Return on Equity
Interpretation: the answer of return to equity is increases from 2010 to 2012 which is also in
favor of the organization.
Total Asset turnover ratio
=Sale/asset
Year 2008
=63140/137448
=0.459 Rs
Year 2009
=60149/154048
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 120
=0.39 Rs
Year 2010
=59098/153564
=0.38 Rs
Year 2011
=62126/157057
=0.395 Rs
Year 2012
=58073/162334
=0.3577 Rs
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 121
year 2008 year 2009 year 2010 year 2011 year 20120
0.05
0.1
0.15
0.2
0.25
0.3
0.35
0.4
0.45
0.5
Total asset Turnover
Total asset Turnover
Interpretation: the answer to this ratio is decreasing year to year which is not a good sign for
the organization as it shows that assets are not properly utilizing by the side of the organization.
Debt ratio
=Debt/asset
Year 2008
=43828/137448
=31.88%
Year 2009
=52704/154048
=34.21%
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 122
Year 2010
=52947/153564
=34.47%
Year 2011
=54502/157057
=34.7%
Year 2012
=56371/162334
=34.72%
year 2008 year 2009 year 2010 year 2011 year 201230.00%
30.50%
31.00%
31.50%
32.00%
32.50%
33.00%
33.50%
34.00%
34.50%
35.00%
Debt Ratio
Debt Ratio
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 123
Interpretation: the answer of debt ratio is in maintaining range the organization has to further
maintain it on a reasonable range.
Debt to equity
=Debt/ equity
Year 2008
=43828/93620
=46.81%
Year 2009
=52704/101344
=52%
Year 2010
=52947/100617
=52.62%
Year 2011
=54502/102555
=53.14%
Year 2012
=56371/105963
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 124
=53.19%
year 2008 year 2009 year 2010 year 2011 year 201242.00%
44.00%
46.00%
48.00%
50.00%
52.00%
54.00%
Debt to Equity Ratio
Debt to Equity Ratio
Interpretation: the answer of debt to equity ratio is also not constant; the organization has to
maintain its debt to equity structure.
Working capital
=Current asset- current liability
Year 2008
=39904-21914
=17690 Rs
Year 2009
=54220-18572
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 125
=35648 Rs
Year 2010
=54464-33876
=20588 Rs
Year 2011
=57757-34749
=23008 Rs
Year 2012
=64298-36485
=27813 Rs
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 126
year 2008 year 2009 year 2010 year 2011 year 20120
5000
10000
15000
20000
25000
30000
35000
40000
Working Capital
Working Capital
Current ratio
=current asset/ current liabilities
Year 2008
=39904-21914
=1.8 Rs
Year 2009
=54220/18572
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 127
=2.91Rs
Year 2010
=54464/33876
=1.6 Rs
Year 2011
=57757/34749
=1.66 Rs
Year 2012
=64298/36485
=1.76 Rs
year 2008 year 2009 year 2010 year 2011 year 20120
0.5
1
1.5
2
2.5
3
3.5
Current Ratio
Current Ratio
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 128
Interpretation: the covering ability of firms to pay of its current liability from the side of the
current assets is not so good as the current ratio answer is improving from year to year but it not
meet the standard of 2:1.
TIER
=EBIT/Interest
Year 2008
=-3329/848
=-3.92 Rs
Year 2009
=15252/909
=16.77Rs
Year 2010
=16043/406
=39.51Rs
Year 2011
=17213/487
=35.34Rs
Year 2012
=20049/483
=41.5Rs
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 129
year 2008 year 2009 year 2010 year 2011 year 20120%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
TIER
TIER
Interpretation TIER measure the firm interest Paying ability. The ZONG Company has more
ability to pay interest.
Earnings per share
=Net income/Outstanding common stock shares
Year 2008
=-2715/5100
=-0/53Rs
Year 2009
=9329/5100
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 130
=1.82Rs
Year 2010
=10164/5100
=1.99Rs
Year 2011
=10872/5100
=2.13Rs
Year 2012
=12718/5100
=2.49 Rs
year 2008 year 2009 year 2010 year 2011 year 2012
-1
-0.5
0
0.5
1
1.5
2
2.5
3
Earnings per share
Earnings per share
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 131
Interpretation It measures the investor how much earn on its common stock shares.
In this EPS is -0.53 to 2.49 in the 5 years.
Note: All amounts in Rs millions.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 132
PORTER FIVE FORCE MODEL
Five forces looks at five key areas namely threat of new entry, power of buyers, power of
suppliers, threat of substitutes, and competitive rivalry.
Threat of Potential Entrant
As government of Pakistan is showing liberalism in case of telecommunication sector
and opened its policies to award new licensees to new mobile service providers so threat of new
entry is high.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 133
Bargaining Power of Buyers
Power of buyer is high in telecommunication sector. There are five market players and
players are offering different packages at different prices and a situation of price war is
running.
Buyers have a power to buy any package which is suited to them.Cost of switching from
one company package to other company package is low. Hence, power of buyers is high.
Bargaining power of Suppliers
•The power of suppliers is low in case of telecommunication sector.
Threat of Substitute
Government also gave so many land lines and wireless local loop licenses to different
companies like PTCL wireless local loop, GO CDMA, WORLD CALL etc. these services in
future will be like mobile phone services like they are planning to offer services a lot but
currently they are offering SMS and CLI services to their customers.
Rivalry Among Competing Firms in Industry
• Currently there are five market players but in future they will the increased in number because
there is less barriers to entry the future expected satellite service.
• Thuraya satellite service is offering subscribers freedom of mobility and uninterrupted service.
Thuraya's satellite technology supplements of existing mobile service providers, overcoming the
challenges of large geographical areas.
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PEST Analysis
In order to survive and remain profitable in today’s competitive marketplace, ZONG
need to be able to react and adapt to changes in the external environment and ideally be proactive
in impacting these forces. External environment factors can be classified into five general
categories: competitive, social/cultural, legal, economic, political, and technological.
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Political Factors
Political Instability
Pakistan is facing political instability causing danger for the telecom industry. But the
political factor does not effect on ZONG so high because ZONG related from china and
relationship of china and Pakistan is very strong.
Deregulation
The telecom sector of Pakistan has successfully liberalized in an efficient, transparent and
fastest deregulation of telecom in the region. The Government of Pakistan gave the status of
Industry to Pakistan Telecommunication Sector.
Changes in Tax Laws
Tax rates have been increased day by day government tax rate of call is 15% and recently
government increased it by 6 % more.
Economic Factors
Gross Domestic Product
Telecom sector of Pakistan has a share of almost 2 percent in National GDP.
Average Revenue per User (ARPU)
The average revenue per user is falling. It does not affect value able on ZONG. Because
ZONG started in same condition.
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Decline in Money Value
The decline in Rupee value against the US Dollar, the decrease in the interconnect
charges and lower priced tariffs have resulted in an overall decrease of ARPU in US Dollar
terms.
Outflow of Capital
The ongoing economic turmoil along with the worsening of security conditions in
Pakistan has caused an increased outflow of capital from the country.
Technological Factors
Technological Development
Companies are investing in their infrastructure to not only expand but also to upgrade
their existing structure. As the competition is strong ZONG is focusing on its value added
services
Technological Advancement
All companies are providing Multi-media Messaging Services (MMS), General Packet
Radio Service (GPRS), Virtual Private Network (VPN), Pocket Stocks, Conference Calling,
Wallpapers Animated pictures Polyphonic ring tones (WAP), and Voice Mail at low price.
Technological Trends
The well-recognized technology trends that are influencing the evolution of the network
indicate that:
• The cost of a call is becoming even more insensitive to the distance;
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 137
• The modularity of the network is increasing;
• The switching off from one network to another is very easy;
• The geographic boundaries are irrelevant for emerging technology;
• The intelligence and function are moving away from the central office.
In these conditions competition is very strong among competitors. ZONG is improving itself in
technology.
Social factorsStrategies according to the need of people
While making the marketing strategies company consider the many factors like cultural
and social. The study of culture helps to understand the consumer behavior and in turn assists
firms to improve their marketing strategies. ZONG has done wonderful job in this perspective.
Before entering into market it has done extensive research on the behaviors of the consumers.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 138
SWOT Analysis
SWOT Analysis is to evaluate the business in the market and a strategic planning tool
used to evaluate the Threats, Opportunities and Strengths, Weaknesses, involved in a project or
in a business venture or in any other situation requiring a decision. This is an important tool
which is helpful to formulate strategy. This Matrix is an important matching tool that helps
managers develops four types of strategies:
• SO Strategies (Strength-Opportunities)
• WO Strategies (Weakness-Opportunities)
• ST Strategies (Strength-Threats) and
• WT Strategies (Weakness-Threats)
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 139
SWOT is defined precisely as follows:
•Strengths are attributes of the organization that are helpful to the achievement of the objective.
•Weaknesses are attributes of the organization that are harmful to the achievement of the
objective.
•Opportunities are external conditions that are helpful to the achievement of the objective.
•Threats are external conditions that are harmful to the achievement of the objective.
Strength – S
Resources
•Being multinational company ZONG huge resources in terms of capital. It has billions of capital
to invest in various projects. Its offices are luxuriously equipped with every facility.
•ZONG while choosing people for jobs follow the strategy of choosing the best among all
therefore majority of its staff people are highly qualified from renowned universities of Pakistan.
Certain people are foreign qualified.
•So far CM Pak has invested more than US$ 700 million in the telecom sector in
Pakistan and an additional US$ 800 million invested at the end of 2008.
Network Portability
Over 500,000 people have been switched to ZONG from other networks
High Growth Rate
Above table shows clearly about the growth rate of ZONG from December 2009 to January
2011. Almost in one year the market share is grew up by 2%. That is why it is also counted in
strength of ZONG.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 140
ZONG Mobile
ZONG also offer mobile phones with very low prices and the SIM having balance of one
year (given every month). This is also very effective promotion for ZONG.
Strong Image of Parent Company (CM Pak)
ZONG have a strong image of their parent company china mobile Pakistan CM Pak. Tha is plus
point for ZONG.
Lowest rate nation wide
ZONG provide lowest rates as compare to other telecom industry it’s a great thing which is only
provided by ZONG.
Location And Geographical Coverage
•ZONG is also covering the all cities of Pakistan and in 2008 ZONG completed its record sites
1000 in Pakistan its great achievement.
•ZONG is covering the northern areas of Pakistan rapidly.
Weaknesses – WBad Image of PAKTEL
Bad image of associate with PAKTEL and still now having old staff of PAKTEL.
Low Market Share
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Till now ZONG have low market share 8.9% in January 2011. But the market share of ZONG
increasing rapidly from December 2009 to January 2011. Almost in one year the market share is
grew up by 2%.
Weak MIS
ZONG does not have the proper lists of its customers. It has the list but this list is not authentic
which is increasing the unauthorized use of its SIM specially pre pay. Owner of SEP issued
sometimes unlisted numbers due to personal interest. So that is the weakness of ZONG.
Old Staff
ZONG Has tilled now old staff of Paktek which is not very much efficient in this era to
technology. But now ZONG try to overcome this weakness by retiring the old employees with
golden hand shake to those employees.
Opportunities – O
Globalization
ZONG can expand the globally and can develop it strategy in other countries.
Acquiring / Merger
As WARID is going in loss and in the condition of liquidations its big opportunity for
ZONG to acquire WARID telecom.
Covering Pak China Border
ZONG can cover the border of China, with the Karakoram highway (old Silk Route) and
can play a vital role in freight transportation.
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Covering Northern Areas
China mobiles have huge experience of network operation in similar high mountainous
areas in china itself. So it is opportunity for ZONG (CM Pak) to cover the northern areas of
Pakistan and get good image in the eyes of current users and potential users.
New Product
As above mentioned China mobiles have large experience of network so ZONG can
introduce new products such as dish TV. Because ZONG have good wireless technology e.g.
ZTE, Ericsson, Alcatel and Hawaii etc. So it is easy for ZONG to introduce dish TV.
Threats – T
Old Stable Companies
1st threat for ZONG is old stable companies in Pakistan these have good brand image in the eyes
of customers.
• The MOBILINK GSM started operation in the year 1994
• UFONE starts its GSM operation in Pakistan on January 29, 2001
• TELENOR acquired the license for providing GSM services in Pakistan in April 2004
• WARID starts GSM cellular services in Pakistan and Bangladesh in October 2006
• But ZONG started telecommunication business in Pakistan On January 22, 2007
Attractive Packages By Competitors
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 143
Another threat for ZONG is the attractive packages offered by the competitors but the
best example is UFONE there are so many packages offered by UFONE.
Price War
In Pakistan there is 5 cellular companies so that is why bargaining power of buyers is
very much high, so there is price war is also threat for new entrant ZONG.
Economic and Political Condition of Pakistan
Economic and political condition of Pakistan is very bad so this is also threat for the
companies. Increase in taxes is also threat for the companies.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 144
CONCLUSION
After spending time with organization I have figured out that CMPak is quite optimistic
about its growth and success. It seems like management has get rid of the old and negative
thoughts of ZONG and putting their maximum effort for CMPak’s success.
The management has a pre planned level of achievement which they say that they will
achieve that in the year 2011. Also the management seems like they are expecting some great
promotions in the mean time everyone has crossed fingers.
Also the way company has planned to expand the network it seems like the organization
will really achieve their targets. They have planned to install 5500 BTS by the en of this year.
Till now they have installed 2950 BTS. The management said that you yourself will see the
difference by the end of this year.
So over all in my view the aggressiveness of company shows that it will soon become a
leading cell phone operator of country.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 145
RECOMENDATIONS
After working with the organization I would like to recommend certain things to the
company.
Get rid of the ZONG policies as soon as possible.
They must analyze the following for better generation of revenues
They suggested following tag lines for CMPak
“Give maximum coverage to users”
“Communication Reinvented”
“Pioneers are back”
“Give quality services”
Try to co-brand with some IT-based company like Microsoft (Acer) that will surely add
value and prestige to the products and services of CMPak especially w.r.t advanced technologies.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 146
In future the company can collaborate with banks in order that the customers/users can
directly refill their credits or can pay bills through the ATM machines.
The company can go for kiosk marketing at places like airports, shopping malls and
centers. This marketing technique will promote the brand image.
The Islamia University of Bahawalpur (Rahim Yar Khan Campus)Page 147
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