M A K E Y O U R N E T W O R K S M A R T E R
Improved profitability and continued video growth
January – December 2004 Ray Mauritsson, CEO
Fredrik Sjöstrand, CFO
Highlights
Broadened product portfolio New partnerships Market leadership Improved profitability Continued growth for Video, +33%
Axis’ two main product areas
Network Video Solutions Worldwide #1 position Axis’ largest product area,
73% of sales Installed base of more
than 400,000 units
Network Print Servers Worldwide #2 position 21% of Axis’ sales Installed base of more
than 2,000,000 units
Financial performance: Jan-Dec 2004
Net sales: SEK 691 M (624) Operating profit: SEK 48 M (1) Profit before tax: SEK 57 M (8)
Financial performance: Q4, 2004
Net sales: SEK 199 M (163)
Operating profit: SEK 29 M (4)
All time high
0
20
40
60
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100
120
140
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180
200
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
Other
Video
2003 2004
EBIT by quarter
-10
-5
0
5
10
15
20
25
30
Q1 -03
Q2 -03
Q3 -03
Q4 -03
Q1 -04
Q2 -04
Q3 -04
Q4 -04
MkrQ4: Positive Development Gross margin:
53.0% (48.9%) Operating margin:
14.4% (2.5%) Profit margin:
15.6% (3.6%)
Gross margin by quarter
0
10
20
30
40
50
60
Q1 -03
Q2 -03
Q3 -03
Q4 -03
Q1 -04
Q2 -04
Q3 -04
Q4 -04
%
Sales: Q4, 2004
73%Print21%
Other 6%
Video
18%
29%53%
Asia
AmericasEMEA
Sales by Product Group Sales by Region
Business highlights 2004
Global partnership with Securitas IP-Surveillance to Public Transport
Authority in Australia Network video products to Mexico´s
largest electricity provider A new customized print server
Business highlights Q4
Award of Excellence from Ingram Micro Security at Turning Stone Casino, New
York. Network video improves intensive health
care
Benefits with Network video
IT infrastructure Integration Scalability
Stafford Hospital – IT infrastructure
”IP-Surveillance installation provides more than 56% savings over traditional analogue CCTV at
Stafford General Hospital.”
Parking facility – Integration
"The advantages with Axis Cameras are definitely the high quality of the pictures and the powerful software built
into the cameras. Our company Beconnected use Axis cameras in combination with our ASAN
Surveillance System in demanding environments such as parking facilities.”
New York Courts – Scalability
”The Unified New York Court System built their own surveillance solution based on Axis open API. More than 30 of the most sensitive and heavily trafficked court buildings in New York
State are currently monitored and expansion is planned to the roughly 300 court buildings.”
Long term goals & Outlook 2005
Long term goals (3-5 years) 20% average annual growth 10% profitability Equity ratio > 50%
Outlook 2005 Continue the development of
partnerships An aggressive product road
map
0
MSEK Video sales 1998-2004