Important Facts On
Car Signage
The right signage prompts more web hits, more phone calls, more
site traffic and more sales opportunities.
The traffic and speed pattern affects the kind of moving billboard. Viewers only have 1.5 seconds to see and go through the message on the side of fast-moving
cars.
In city traffic, the drivers have a lot more time to take in the phone number or a long
website URL.At a higher speed, the simpler messages
and larger images are much more effective.
If people see the same message on all the cars like they see on TV, print advertising, billboards
and web, there occurs continuity in seeing the message but that goes a long way in
establishing a brand.
The kind of vehicle matters a lot when it comes to
installing the signage. For instance, the sedans need more attention to the moldings and
curves.
Message needs to be communicated carefully through the signs. This means the signs must be of bright colors and there should be a contrast
between the background and the lettering.
90% drivers notice car signs in Brisbane and 75% among them form an impression of
the company based on the sign.
Effective signage requires good driving habits by the company drivers. Drivers
are basically prone to associate an organization with its drivers’ illegal or
erratic driving.