Effective Use Of Corporate Social Responsibility
Definition Stakeholders in Business
Environment Corporate Social Responsibility Pyramid Reasons for Increased Importance Companies Act 2013 Forms of Implementation Effective Way of CSR
Implementation Potential Business Benefits When do Corporations fall short ? Way forward & Conclusion
Table Of Contents
Effectiveness: Capability of producing a desired result. Corporate Social Responsibility: CSR is the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders Stakeholders: A stakeholder is any individual, group or organization that can affect, be affected by, or perceive itself to be affected by a programme.
HCL: “Technology That Touches Lives”
Definition
STAKEHOLDERS IN BUSINESS
Microsoft : “Your potential. Our passion”
EmployeeFamilies
Community Customers Employees
Investors Government
Partners
CSR PYRAMID
Discretionary Responsibility
Ethical Responsibility ( Be Ethical)
Legal Responsibility ( Obey the Law)
Economic Responsibility ( Be Profitable)
REASONS FOR INCREASED IMPORTANCE
Stakeholder influenceEthical consumerismSocially responsible investingCreating shared valuePublic policiesRegulation
Infosys: “Powered by Intellect Driven by Values”
The CSR provisions within the Act is applicable to companies with An annual turnover of Rs 1000 Cr & more,or A net worth of Rs 500 Cr & more,or A net profit of Rs 5 Cr & more.
Apple: ” Think different “
Com
pani
es A
ct
2013
Promotion of education
Eradication of extreme hunger and poverty
Gender equity and women empowerment
Reducing child mortality and improving maternal health
Social business projects
Environmental sustainability
Employment enhancing vocational skills
List of Activities Under Schedule VII
Defensive CSR
Charitable CSR
Promotional CSR
Strategic CSR
Transformative CSR
Ford: Built for the Road Ahead”
Form
s O
f Im
plem
enta
tion
Ethical Business Conduct and Governance
Our People Serving
Communities
Human Rights Responsible
Sourcing Environmental
Sustainability
POTENTIAL BUSINESS
Triple bottom line Human resources Risk management Brand
differentiation Reduced scrutiny
Cisco Systems: “This is the Power of the Network. Now.”
WHEN DO CORPORATIONS FALL SHORT ?
Approach Towards CSR
Leveraging CSR for Window Dressing
Misdirection
Controversial industries and CSR
Disneyland: “The happiest place on earth”
WAY FORWARD & CONCLUSION
Voluntary ComplianceSustainabilityStick to Corporate ValuesCSR – Employment OpportunitiesTargeting Potential AreasUnderstand customers expectationsUse the organization properlySocial Innovation
McDonalds: “We love to see you smile”
THANK YOU