28 senior members of the Sales and Marke�ng team.

BUSINESS CHALLENGE

Participant's Profile

Building trust and cohesiveness among the Sales and Marke�ng teams to ensure they work together in synergy and complement each other for the business.

Crea�ng a common vision among the Sales and Marke�ng teams in the organisa�on

Need to create a unified team, innovate and stay open to change

There was also a need to make the two teams feel equally valued and honoured in the system

It was cri�cal for the two teams to understand the dynamics of the team and come together as a single

IMPLEMENTATION OF THE INTERVENTIONIndustryFMCG

solution category

A two - day gathering of the members of the two teams was held using a very par�cipatory and open methodology.

Providing them with an opportunity to reflect and co-create a shared vision for the en�re team.

Building trust, and collabora�ve communica�on, as a founda�on for a synergized and unified team was explored

A�tudes for op�mism and posi�vity for the team environment were shared with them

Using their MBTI® profiles to leverage diversity was explored

A Talent night was conducted on Day 1 evening. This ensured the par�cipants further opened up with each other and also became aware of each other's talents. The morning exercises and yoga on Day 2 helped reinforce the importance of a fit body leading to a healthy mind

Having laid the ground for mutual trust and respect, ample �me was spent on sharing mutual feedback and expecta�ons with each other

Must win ba�les were iden�fied for the coming yearUsing the Conversa�on Café methodology, the par�cipants discussed various cri�cal topics and came up with Ac�on Plans to achieve the same.Detailed ac�on plans and three project teams were formed to deal with the above men�oned topics

The first review was conducted with the Head of Marke�ng and Sales to review the progress made a�er the BFG

The second review was conducted with the Leaders of the project teams to see where they were on each of the projects.

The third review was conducted with the President of Marke�ng and Sales. This was done to get his perspec�ve on the improvement in team work a�er the BFG.

Three Post Programme reviews were conducted:

Step 1 Step 3

Post Programme Review:

Step 4

impact

Off-Site programme - �Bonding for Greatness�

Pre - Intervention Study: The pre programme study was conducted using an E ques�onnaire.

There were also one on one conversa�on with select members of the Sales and Marke�ng Team

Key Result Areas / Goals of the two teams were also studied

Based on the findings from the above, the BFG™ interven�on was designed

The Pre Programme study revealed that

the cri�cal bo�lenecks iden�fied were:

Lack of open, honest communica�on within the team. O�en the tendency to take sides

Holding on to egos and not sharing informa�on as it was looked upon as loss the upper hand

Personality clashes amongst the senior leaders

Differen�al treatment by top leaders where it was proved that marke�ng received the upper hand and sales didn't receive its due

Give feedback to the par�cipants about themselves and how they are different from others

Help par�cipants understanding how to deal with conflicts effec�vely

Step 2

Administering the ®MBTI assessment tool:

The purpose of the MBTI® instrument was to:

The two teams bonded and came closer together

They were more open with each other

There was no hesita�on to speak regarding anything they needed from each other

The communica�on was seamless and the frequency increased

A number of decisions about recogni�on and rewards were shared with the Head Office

Recogni�on awards framework & incen�ve calendar

Share globally acclaimed case studies to enable cross category learning

Common pla�orm for the Sales and Marke�ng team to communicate and share with each other

The projects were: