ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 1Jan 23, 2013
Immediate Experiences: New Ideas for Real Time Content in Tourism
Günter Exel
günter exel | text | konzept | presse | webWördern, Austria
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This is happening right now …
… on www.j.mp/enter2013live
… or any website!
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Twitter – the perfect tool for live impressions:• Touristic events• Conferences• Trade fairs• Travel reports –
like @TravelLiveCC
Real Time Content in Tourism
Fotos: TravelLive.cc
ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 6Jan 23, 2013
Storify – a tool to keep real time impressions alive:Embed multimedia content:• Tweets• Photos • Videos (Telly, YouTube etc.)• Podcasts (AudioBoo)• Presentations (SlideShare)• Google Maps• Links
Real Time Content in Tourism
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Sounds Fine, but … Why should we use Real Time Content in Tourism?
Let me tell you some stories …
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Live Impressions: Jordan 2011
January 2011: The Arab Revolution
Foto: Wikimedia Commons/Rashad
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Live Impressions: Jordan 2011
VisitJordan recorded interviews with tourists, published them on YouTube
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Live Impressions: Jordan 2011
VisitJordan invited journalists and 16 bloggers
Fotos: downtowntraveller.com/Leslie Koch
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Real time report #JordanLive:• Blog• Tweets • Pictures• Videos• Podcasts
Live Impressions: Jordan 2011
Fotos: TravelLive.cc
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Live Impressions: #truegreece 2012
July 2012: Greece in crisis
Fotos: Wikimedia Commons/Kotsolis, Ggia
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Live Impressions: #truegreece 2012
See for yourself … feel for yourself
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Live Impressions: #truegreece 2012
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Live Impressions: #truegreece 2012
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#KretaLive:• Tweets• Photos• Videos• Podcast
interviews
Live Impressions: #truegreece 2012
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Content Syndication: Twitter
Content Syndication 1: twitter.com real time widget
„http:“ missing!!!
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Content Syndication: StorifyContent Syndication 2:storify.comwidget on TravelLive.cc
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Content Syndication: Embed Codes
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Content Syndication: Branding
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Content Syndication: Newsroom/Blog
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Real Time Report: DMO Website
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Real Time Report: Livestream & Feed
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Your Takeaway:Live Impressions in Tourism
Where to find your live reporters …? They are out there!
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Homebase of Social Ski Freaks. Online-Offline-Online.
Live Impressions in Tourism: #twitski
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„We are proud skiing with the Oberstdorf Journal Team this week!“
Live Impressions in Tourism: #twitski
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The Kästle MX88/188 has bloody sharp edges …
Live Impressions in Tourism: #twitski
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But … no curation!
Live Impressions in Tourism: #twitski
Content about skiing on:• Twitter• Facebook• YouTube
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Live Impressions: Bergscout Challenge
Fotos: das-hoechste.de
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Challengers post on:• Blog• Facebook• Twitter• Instagram• Vimeo • …
Live Impressions: Bergscout Challenge
Fotos: herrseitz.de
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Supporters post their impressions, dedicate them to a challenger
Live Impressions: Bergscout Challenge
– and have a chance to win
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• Social Media Curation from Instagram, Flickr, YouTube, Twitter
• Forget Facebook!
Live Impressions: Bergscout Challenge
• No livestream archive
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Live Impressions: Bergscout Challenge
Foto: tourismuszukunft.de
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Live Impressions: Social Meetups
Social Meetups, Twitterwalls:Reaching out to the digital community
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Live Impressions: Events & Conferences
The ENTER, two years ago …Live report from the Austrian eTourism Day
ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 36Jan 23, 2013
Interactive Experiences:„Mister Web“ at Austrian #eday12 • Live report on Twitter
Live means … Interactive!
Foto: @wiblatt_live
• Collecting comments on Twitter• Addressing the podium
ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 37Jan 23, 2013
Live means … Interactive!
„There are no women on the podium …“
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Live Content in Journalism
Storify – gaining importance in journalism
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It‘s all about …Making Experiences come Alive!
Still… It‘s not that easy!
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Multimedia Experiences
Making experiences come alive …• Take pictures!• Take videos, stream live!• Record interviews!
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Blogger Power
Wattmeer Wiki www.watt-wiki.com:Personalized regional chronicle and travel diary
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Live Impressions: Immediate Experiences
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Travel Blogger Videos:• Immediate …• Experience …• Viral
distributionBut:• Sophisticated• Elaborate• Not real time
Live Impressions: Sophisticated Videos
Source: www.reisewerk.ch/2013/01/top-reisevideos
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Live Impressions: Digital Overkill?
Livestreaming the world’s largest ship’s inauguration ceremony for AIDAmar.
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Live Impressions: „Digitaler Almabtrieb“
Livestreaming via Google Hangout: „Digitaler Almabtrieb“, Oberstaufen
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Improving Picture Quality
Impressions from the same travel trade fair on Facebook:Which one would you „like“?
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Improving Picture Quality
There‘s an app for everything!
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Mobile photo editing on the go– some of my recommendations (iOS/Android):• Snapseed• Camera +• Instagram• Twitter Photo
Filters
Improving Picture Quality
Snapseed
ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 49Jan 23, 2013
Publish multimedia impressions to:• Twitter, Friendfeed (real time posts)• Facebook, Google+ (social networks)• YouTube, Telly/Twitvid (video platforms)• Google+ Hangouts, Ustream (livestreaming)• Twitter, Twitpic (photo platforms)• Instagram, Pinterest (photo communities)• AudioBoo (audio platforms)• Storify (content curation)
Multimedia Experiences
ENTER 2013 KEYNOTE | GÜNTER EXEL Slide Number 50Jan 23, 2013
Above all: Provide Free Wifi!
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Thank you!
Günter Exel
twitter.com/guenterexel
twitter.com/twitt_consult
twitter.com/TravelLiveCC
facebook.com/guenterexel
gplus.to/guenterexel
gplus.to/TravelLive
www.guenterexel.com, www.TravelLive.cc