IMITATION and USELESS Products U s a b i l i t y d a y 2 0 1 6
Matin Maleki
Good art ists C O P Y
Great art ists STEAL
P I C A S S O
WORLD WAR II - USA AND JAPAN
C a r g o C u l t
C a r g o C u l t
MELANESIA ISLAND WAS STRATEGIC FOR US FORCES
C a r g o C u l t
USA FORCES BASED ON FAR ISLANDS
C a r g o C u l t
INDIGENOUS PEOPLE REACT TO WHAT THEY SAW
C a r g o C u l t
EMERGENCE OF CARGO CULT
CARGO CULT IN USER EXPERIENCE
“The cargo cult in UX design relates to applying
any aspect of design without having the understanding you really need to make proper use of it”
creates a shortcut to CRITICAL THINKING
Innovation means no copy
Good design is innovative. “Diter rams”
Alesandro’s goals
• Go fast
• Have fun
Marge’s goals
• Be safe
• Be comfortable
dale’s goals
• Haul big loads
• Be reliable
Keep asking WHY ?
TO AVOID USER EXPERIENCE CARGO CULT
Decision Bias
Dangerous cycle of trying to imitate rather than innovate Decision bias that has huge consequences in product design.
“ We mu s t b e c a r e f u l t o n o t b e c o me
t o o a t t a c h e d t o i n s p i r a t i o n s u b j e c t . ”
Inspiration is critical to the design process
“I n s p i r a t i o n forces us to push the limits of our own i n n o v a t i o n .”
M ov i n g f ro m I m i t a t i o n t o I n s p i r a t i o n P I C A S S O
Thank you…