UnderstandingSocial Media Marketing

Neha Chauhan 56Ujas Dahiwale 57Prathamesh Hade 62Pradnya Hulke 63

Advait Kulkarni 72

What is Social Media?•The use of web-based and mobile

technologies to turn communication into an interactive dialogue.

•A group of internet-based applications that build on the ideological and technological foundations of the web that facilitate the creation and exchange of user-generated content.

•Social Instrument of Communication

Background•Marketers place high value on social media,

90% of marketers indicate that social media is important for their business.

•Marketers want to know how to monitor and measure the ROI of social media and integrate their social media activities.

•77% of marketers plan on increasing their use of YouTube and e- marketing.

•E-marketing forms the baseline for 86% of marketers in India.

•36% of Indian marketers’ invested more than 10% of their budgets in e-Marketing

Introduction Social Media is a vital element for the online

business. Art of producing traffic to site for generating

business through online social group.Used as a branding tool and can increase

conversion, sales tracking, page views and add exposure.

Simple and low cost way if increasing sale and to bring traffic to the website.

Twitter. Facebook. Linkdln. Others medias ( Faves, Delicious, etc.)

Objectives•To analyze the effective communication

strategy through social networking sites.•To study the effectiveness of brand

communication through social networking sites.

•To find the impact of interaction through these communication among users (with reference to Face book, Twitter and Linkedin).

Methods•Blogging•Personal website or blog•Article selling•Email sending•Use social networking websites•Video promotion•Press Release or media release•Search Engine Optimization

Social Media Examples•Collaborative Projects . . . . . Wikipedia •Blogs and Microblogs . . . . . WordPress /

Twitter •Content Communities . . . . . YouTube •Social Networking . . . . . . . . Facebook •Virtual Game Worlds . . . . . . World of

Warcraft •Virtual Social Worlds . . . . . . Second Life 

•Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets ".

•Twitter has 200 million users as of 2011, generating over 200 million tweets and handling over 1.6 billion search queries per day.

•Find and follow interesting people based on your search criteria.

•With Twitter Search you can: ▫Monitor what people are saying about your

business and industry. ▫Keep track of things that are interesting to you

and find new and interesting people to follow. ▫Research and monitor your competition .

•Interact with people already talking about your search topic by sending them an “@” message.

•Use the info as market research to find out what others are saying about a particular topic… including your competitors.

•With over 800 million active members, Facebook is the most widely used social network worldwide

•Create a Brand Page: ▫Keep your Brand Page public and allow people

to comment. Why? Customers like being able to interact with you on Facebook.

▫Facebook Brand Page will allow you to incorporate video, photos, and detailed descriptions.

• LinkedIn reports more than 120 million registered users in more than 200 countries and territories. . . .44 million in U.S.

• LinkedIn is a social networking service that is focused on building and reflecting “social relations” among people who, for example, share interests and/or activities.

• LinkedIn lets you connect with people you don’t know through the people you do know. ▫You can see your personal network, but also the

networks of your friends and colleagues. ▫You can discover connections, request introductions, and

learn about anyone’s professional career. Social Media

•Your profile serves as your online business card: ▫It tells people why they should connect

with you and what types of content you might be sharing.

▫It makes it easy for friends, colleagues, and potential customers or donors to find you online because your public profile is searchable.

▫Join a “Group” (there are over 850,000!) and/or create a group that demonstrates you're a leader in your industry.